1. Analysing adverts: a note making sheet
Your name: __________Advert name: ___________
Mise-en-scène: what colours, props and set are used? Why? Camera shots: what shots are used and why?
Sounds: what can you hear? Product: what’s being advertised?
Diegetic Non-diegetic
Plot: what happens in the ad? Advertising techniques: what techniques are used and why? E.g.
rhetorical question, imperative verbs, etc.
Content Signs
Signifier Signified
Target Audience: who will buy the
product?
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