O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Pinterest Strategy How To Optimize Search On Pinterest. slideshare. via @annazubarev

1.091 visualizações

Publicada em

Thinking of ways how to Optimize your search on Pinterest as it's the next Search Engine and How it really affects your Optimization Efforts? This post outlines 6 Awesome Ways you can Follow to Optimize Guided Search on Pinterest, Many Tips and Tricks on using Guided Search plus so much more!

Publicada em: Marketing
  • Entre para ver os comentários

Pinterest Strategy How To Optimize Search On Pinterest. slideshare. via @annazubarev

  1. 1. ANNA ZUBAREV PRESENTS PRESENTATION ABOUT GUIDED SEARCH FOR PINTEREST 22 JULY 2015 A N N A Z U B A R E V . C O M 6 AWESOME WAYS TO OPTIMIZE SEARCH ON
  2. 2. ANNA ZUBAREV PRESENTS PRESENTATION ABOUT GUIDED SEARCH FOR PINTEREST 22 JULY 2015 A N N A Z U B A R E V . C O M PINTEREST IS POSITIONING THEMSELVES AS DISCOVERY ENGINE. TAKE ADVANTAGE OF THEIR TARGETED SEARCH.
  3. 3. ANNA ZUBAREV PRESENTS PRESENTATION ABOUT GUIDED SEARCH FOR PINTEREST PAGE 1 A N N A Z U B A R E V . C O M 1. OPTIMIZE YOUR DESCRIPTIONS WITH KEYWORDS 1. Write Informative descriptions to your Pins, Profile and Boards. 2. Choose keywords for your targeted audience. 3. Create a unique “About Page” filled with keywords.
  4. 4. ANNA ZUBAREV PRESENTS PRESENTATION ABOUT GUIDED SEARCH FOR PINTEREST PAGE 2 A N N A Z U B A R E V . C O M 2. USE A COMBINATION OF YOUR BUSINESS NAME AND A KEYWORD (BRAND + KEYWORD) 1. It’s essential to set up your account on Pinterest to include your Full Name and or Business Name and claim this in your username and URL in Pinterest. 2. If your company is quite new, it is best to add a keyword to your name which simply identifies your product line and the services you offer.
  5. 5. ANNA ZUBAREV PRESENTS PRESENTATION ABOUT GUIDED SEARCH FOR PINTEREST PAGE 3 A N N A Z U B A R E V . C O M 3. OPTIMIZE THE TITLE OF YOUR BOARDS Effective way to make your Pinterest profile attractive to Guided Search is by including keywords in your boards. As always, keywords can have a great impact in your Pinterest rankings.
  6. 6. ANNA ZUBAREV PRESENTS PRESENTATION ABOUT GUIDED SEARCH FOR PINTEREST PAGE 4 A N N A Z U B A R E V . C O M 4. UTILIZE PINTEREST ANALYTICS Pinterest Analytics provides you insights on how people look at pins on the website. It can provide you with data for the types of pins that Pinners are most likely to click, view or even like. From the data, you can actually have a clear definition on the most and most applicable keywords you can use for your branding. Note that you can only use analytics if you have a verified account on Pinterest and Account that is Pinterest for Business.
  7. 7. ANNA ZUBAREV PRESENTS PRESENTATION ABOUT GUIDED SEARCH FOR PINTEREST PAGE 5 A N N A Z U B A R E V . C O M 5. OPTIMIZE YOUR PIN-IT BUTTONS WITH KEYWORDS Including keyword-optimized descriptions can be very beneficial to your business. Once Pinterest users pin your content, your description will automatically appear along with the pins. However, while pinning other's pins to your boards of interests, make sure to check for broken links, as they can sometimes be misleading or will not benefit your optimization efforts.
  8. 8. ANNA ZUBAREV PRESENTS PRESENTATION ABOUT GUIDED SEARCH FOR PINTEREST PAGE 6 A N N A Z U B A R E V . C O M 6. MAKE EVERYTHING ACCESSIBLE TO SEARCH ENGINES Remember that search isn’t limited just to Pinterest. Your profile, including your boards and pins are indexed by Google and other search engines. To ensure that everything is accessible, make sure to modify your profile settings and put your Search Privacy option to “No”. Otherwise, it will be impossible for search engines to find you online.
  9. 9. PRESENTATION ABOUT GUIDED SEARCH FOR PINTEREST A N N A Z U B A R E V . C O M CLOSING THOUGHTS Use these tips I have suggested here for a head on start to take advantage of the Pinterest search engine. Remember to share inspiring content, so pinners will always be encouraged to interest with you.

×