Thinking of ways how to Optimize your search on Pinterest as it's the next Search Engine and How it really affects your Optimization Efforts? This post outlines 6 Awesome Ways you can Follow to Optimize Guided Search on Pinterest, Many Tips and Tricks on using Guided Search plus so much more!
Brand experience Peoria City Soccer Presentation.pdf
Pinterest Strategy How To Optimize Search On Pinterest. slideshare. via @annazubarev
1. ANNA ZUBAREV PRESENTS
PRESENTATION ABOUT
GUIDED SEARCH FOR PINTEREST
22 JULY 2015
A N N A Z U B A R E V . C O M
6 AWESOME WAYS TO
OPTIMIZE SEARCH ON
2. ANNA ZUBAREV PRESENTS
PRESENTATION ABOUT
GUIDED SEARCH FOR PINTEREST
22 JULY 2015
A N N A Z U B A R E V . C O M
PINTEREST IS POSITIONING
THEMSELVES AS
DISCOVERY ENGINE.
TAKE ADVANTAGE OF
THEIR TARGETED SEARCH.
3. ANNA ZUBAREV PRESENTS
PRESENTATION ABOUT
GUIDED SEARCH FOR PINTEREST
PAGE 1
A N N A Z U B A R E V . C O M
1. OPTIMIZE YOUR DESCRIPTIONS
WITH KEYWORDS
1. Write Informative descriptions to your Pins, Profile and Boards.
2. Choose keywords for your targeted audience.
3. Create a unique “About Page” filled with keywords.
4. ANNA ZUBAREV PRESENTS
PRESENTATION ABOUT
GUIDED SEARCH FOR PINTEREST
PAGE 2
A N N A Z U B A R E V . C O M
2. USE A COMBINATION OF YOUR
BUSINESS NAME AND A KEYWORD
(BRAND + KEYWORD)
1. It’s essential to set up your account on Pinterest to include your Full Name
and or Business Name and claim this in your username and URL in Pinterest.
2. If your company is quite new, it is best to add a keyword to your name
which simply identifies your product line and the services you offer.
5. ANNA ZUBAREV PRESENTS
PRESENTATION ABOUT
GUIDED SEARCH FOR PINTEREST
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A N N A Z U B A R E V . C O M
3. OPTIMIZE THE TITLE OF YOUR
BOARDS
Effective way to make your Pinterest profile attractive to Guided Search is
by including keywords in your boards. As always, keywords can have a
great impact in your Pinterest rankings.
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PRESENTATION ABOUT
GUIDED SEARCH FOR PINTEREST
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A N N A Z U B A R E V . C O M
4. UTILIZE PINTEREST ANALYTICS
Pinterest Analytics provides you insights on how people look at pins on the
website. It can provide you with data for the types of pins that Pinners are
most likely to click, view or even like. From the data, you can actually have a
clear definition on the most and most applicable keywords you can use for
your branding.
Note that you can only use analytics if you have a verified account on
Pinterest and Account that is Pinterest for Business.
7. ANNA ZUBAREV PRESENTS
PRESENTATION ABOUT
GUIDED SEARCH FOR PINTEREST
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A N N A Z U B A R E V . C O M
5. OPTIMIZE YOUR PIN-IT BUTTONS
WITH KEYWORDS
Including keyword-optimized descriptions can be very beneficial to your
business. Once Pinterest users pin your content, your description will
automatically appear along with the pins.
However, while pinning other's pins to your boards of interests, make sure
to check for broken links, as they can sometimes be misleading or will not
benefit your optimization efforts.
8. ANNA ZUBAREV PRESENTS
PRESENTATION ABOUT
GUIDED SEARCH FOR PINTEREST
PAGE 6
A N N A Z U B A R E V . C O M
6. MAKE EVERYTHING ACCESSIBLE
TO SEARCH ENGINES
Remember that search isn’t limited just to Pinterest.
Your profile, including your boards and pins are indexed by Google and other
search engines. To ensure that everything is accessible, make sure to modify
your profile settings and put your Search Privacy option to “No”. Otherwise,
it will be impossible for search engines to find you online.
9. PRESENTATION ABOUT
GUIDED SEARCH FOR PINTEREST A N N A Z U B A R E V . C O M
CLOSING THOUGHTS
Use these tips I have suggested here for a head on
start to take advantage of the Pinterest search engine.
Remember to share inspiring content, so pinners will
always be encouraged to interest with you.