PopUpSter Presentation

1. Online Pop Up Builder
PopUpSter.com

2. PopUpSter is
an
Online PopUp Builder for your site!

3. Pop Up
is a new in-site window appearing on your web page
with information, advertising or contact form.

4. 
How to convert visitors into users and costumers? What else site
owner can do to increase a conversion rate?

Traditional tools do not work as well as before (banners, news on
the main page, email subscription form, etc.)

Pop Up Outsource/In-house Development is too expensive:
-
1 template – 300-400$, 1-3 weeks
-
1 image for pop up – 25-30$, 1-5 days
-
Inside programmer and designer salary – 3 000$ a month

There is no simple pop up builder for non-IT and non-design
specialists that can be mastered in a few minutes and that contain
templates, images, hints&tips how to lasso your potential client
Conclusion: Simple and full-scale pop up builder is needed!

5. PopUpSter
Competitor
Free/Paid
Profi/
Amateur
Flexibility
Disadvantages
Full Script
Free
Profi
No
Not safe
CMS
Plug in
Paid
Profi
Yes
Only for 1 site
Obstacle to
SEO
Web Studios
Paid (!)
Amateur
No
Time
consuming
Simple
Builders
Free
Profi
Yes
Outdated
Non-usable
Too
complicated
- Advantage

6. CrossUI

8. 
Advantages:
•
One-time installation
•
Can not be blocked
•
Effective
•
Design features (colors, text editor, image uploader)
Popup Domination

Disadvatages
•
Only for 1 site
•
Requires payment
•
For email capture only
•
Clash with other plug-ins
•
Devastating effect on SEO

9. 
Simple and easy to use: Non-professional can build a pop up
within 5 minutes in just 5 steps.

Huge Media Library and thousands of templates for any marketing
purpose (to collect contact details, to inform about special offer,
to attract to the group on Facebook, to show commercial, etc.)

Possibility to create your own design

Flexible display settings

Special modules for the most popular CMS

Detailed Statistics, A/B Testing

11. Experiment
What: Use of Pop Up with Contact form (free lesson offer)
Where: 2 commercial and 3 informational sites
When: during 3 months
Results:

We received 30% of requests from commercial web site and 88%
requests from informational website generated by pop up

Amount of spam and rejected requests was less than 9%
Conclusion:
Pop Up is an effective way to get visitors’ contacts.

12. Pop Up Offers could be found everywhere in the Runet:
forbes.com, vedomosti.ru, cnews.com, esetnod32.ru, raw2013.ru,
westudy.in, ozon.ru, kupivip.ru, trendsbrands.ru, etc.

13. Popupster is a global project. The main market areas are
Northern America, Asia, Western Europe, CIS.
B2C market, especially small and medium-sized business:
• e-commerce,
• services (private medical practitioners, veterinarians, lawyers,
babysitters, dog walkers, artists, tutors, etc.),
• web media (news portal, tv channel web page, Internet
encyclopedia – as an advertising tool),
• info business,
• big businesses ready to use new marketing tools.

14. Now
Working prototype
2 templates, code,
appearance settings,
drug’n’drop
November, Private testing with 20 2 templates, precode, popup
20
partners
design, 1000 popup samples
January,
15
Public beta version
Media Library with advanced
search, preview, optimum
code, contact details list
April, 15
Full product with
minimum features
Statistics, affiliate program,
billing, pricing plans, 1 more
template (social media)
Demo Access: popupster.com/account/logon
Log In: demo@popupster.com
Password: password

15. 
Viacheslav Davidenko, CEO, Investment Management.
MEPhI’89, Chicago EMBA’03
StartUps: MediaMechanics, BrokService, MBA Consult, Alytics

Aida Legrand – CTO (product development)
UdSU’00

Anna Chaschina – CMO, client management
RSUH’10
Startup Marketing Experience (5 years):
brainity.ru, gazeta29.ru, Magistrategy, Alytics, Vkontakte Page “Significant Books” (0->50
000 subscribers), Be In the Swim! (offline magazine for teenagers)

David Pantsoulaya – lead product developer
NRU HSE-MIEM, Faculty of Information Technology and Computer Engineering’05
Experience:
Software for strapdown inertial navigation system, Artificial Hand System in 3d,
Information Security Service, CRM for educational centers, People Search Service
All team: 4 founders + 1 Product developer +1 Designer

16. 250,000
200,000
150,000
100,000
50,000
0
2013
2014
2015
2016
-50,000
EBITDA
Net profit
Sales revenue
2017

17. Our contact details
http://www.PopUpSter.com
Viacheslav Davidenko,
8 (916) 916-99-66
info@popupster.com
16/23, 1ya Tverskaya-Yamskaya, entrance. 1, 4th Floor
Moscow, 125047, Russia

18. Main competitor – WordPress Pop Up Builder
http://www.popupdomination.com/live/
Weaknesses: too long code, only contact form template, no media library, for
wordpress mainly, outside contact list, too difficult to install additional
templates, conflicts with other plugins, non-compatible with Adsense
-> loss of positions in SE, need to be shortened, simple only for webmasters
Strengths: 6 templates, 16 color options, works with all mailing list providers

Outside Russia
http://www.crossui.com/RAD/Builder.html
http://popinbuilder.icoder.com/
http://robertplank.com/popup/
http://www.navsurf.com/dhtml/winopen/

In Russia and CIS:
Free and paid rigid scripts:
http://ucoz-ok.at.ua/publ/html_i_css/html/sozdaem_novoe_okno/10-1-0-17
http://sitear.ru/material/jquery-popup-okno
http://adminstation.ru/popup/


19. 
Freemium model: basic features are for free. But all the
pop ups would be marked Popupster ©. More than all free
pop ups would be displayed in common media library.

To get rid of PopUpSter reference or is to get additional
features then a user need to choose one of the three
plans: Economy, Business and First Class with pricing
30$, 150$ and 1000$ per month accordingly.

Some exclusive options are at extra cost (extended
analytics, exclusive design, special photo stocks images
purchase).

20. 







Strategic Alliances with well-known B2B companies noncompetitive with Popupster (for
example, LiveInternet, LiveTex, Kaspersky, Wix, Axure, Tin
t, etc.)
Affiliate Program
Professional blogs and advertising
(Mashable, TechCrunch, Siliconrus, RbtH, etc.)
Contextual Advertising
Conference Attendance
Modules for popular CMS
Guerilla Marketing
Educational Marketing (Articles, Interviews, Webinars)