What Your E.D Needs to Know: Tech Infrastructure as Social Media Secret Sauce

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What Your E.D. Needs to Know:
Tech Infrastructure as Social Media Secret Sauce
Twitter hashtags: #TheSocialED, #12NTCEDKnow

Amro Radwan – Director of Technology, ZeroDivide
Sherbeam Wright - Principal, AndaCommunications
Rolando Brown – Chief Cultivator, Grow MVMT

3 Key Determinants of Successful Tech Integration

• Leadership – key determinant, more than size of org

• Culture – planning, assessment, learning, risk-taking

• Tech infrastructure – often overlooked, often in silo

2

Polling: Like American Idol, ZeroDivide-style

How to get started: Open your phone

• Click to start a new text message
• In the “To” address field, type “22333”
• In the “Message” field, type “290279” and send
• You’re now signed in to our #SM4NP group
• Enter your answer to each question in the “Message” field

* This service is anonymous and secure - no one gets your #.
* Standard text rates apply - maximum of $1 total for this.

3

Tech Infrastructure’s Impact on Social Media Activities

4

Social Media Assessment – Key Learning
Assessment provided a 360°view of each organization

6

Challenges in Adopting Social Media
Having a plan, resources and budget are just the start.

7

Resources: Technology for Social Impact

Find us on the web: www.zerodivide.org
Follow us on Twitter: @ZeroDivideorg
Like us on Facebook: facebook.com/ZeroDivideorg

Amro Radwan aradwan@zerodivide.org
Sherbeam Wright sherbeam@andacommunications.com
Rolando Brown rolando@mvmt.com
8

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1. What Your E.D. Needs to Know: Tech Infrastructure as Social Media Secret Sauce Twitter hashtags: #TheSocialED, #12NTCEDKnow Amro Radwan – Director of Technology, ZeroDivide Sherbeam Wright - Principal, AndaCommunications Rolando Brown – Chief Cultivator, Grow MVMT

2. 3 Key Determinants of Successful Tech Integration • Leadership – key determinant, more than size of org • Culture – planning, assessment, learning, risk-taking • Tech infrastructure – often overlooked, often in silo 2

3. Polling: Like American Idol, ZeroDivide-style How to get started: Open your phone • Click to start a new text message • In the “To” address field, type “22333” • In the “Message” field, type “290279” and send • You’re now signed in to our #SM4NP group • Enter your answer to each question in the “Message” field * This service is anonymous and secure - no one gets your #. * Standard text rates apply - maximum of $1 total for this. 3

4. Tech Infrastructure’s Impact on Social Media Activities 4

5.

6. Social Media Assessment – Key Learning Assessment provided a 360°view of each organization 6

7. Challenges in Adopting Social Media Having a plan, resources and budget are just the start. 7

8. Resources: Technology for Social Impact Find us on the web: www.zerodivide.org Follow us on Twitter: @ZeroDivideorg Like us on Facebook: facebook.com/ZeroDivideorg Amro Radwan aradwan@zerodivide.org Sherbeam Wright sherbeam@andacommunications.com Rolando Brown rolando@mvmt.com 8