1. Is it time to redesign your
website?
#12NTCredesign
Kira Marchense | @kiramarch
Farra Trompeter | @farra

2. rethink
^
Is it time to redesign your
website?
#12NTCredesign
Kira Marchense | @kiramarch
Farra Trompeter | @farra

3. Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
or Online using #12NTCredesign
at www.nten.org/ntc/eval

4. What we’ll be talking about:
• Name that year
• What’s changed over time?
• What makes a good website today
• General discussion
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5. Source: http://mashable.com/2011/12/11/old-web-design
1998
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6. Source: http://mashable.com/2011/12/11/old-web-design
2005
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7. Source: http://mashable.com/2011/12/11/old-web-design
2004
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8. Source: http://mashable.com/2011/12/11/old-web-design
1995
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9. Source: http://mashable.com/2011/12/11/old-web-design
2006
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10. Source: http://wayback.archive.org/
1996
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11. Source: http://wayback.archive.org
1999
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12. Source: http://wayback.archive.org/
2001
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13. Source: http://wayback.archive.org/
2003
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14. Source: http://wayback.archive.org/
2007
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15. Source: http://care.org/
2012
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16. A great website has…
• Solid goals and specific audiences
• Clear navigation and compelling content
• Brand consistency and engaging design
• Robust tools for managing content and
building relationships
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17. A great website in 2012…
 Content strategy connected to goals and
audiences
 Part of a larger conversation that is
more direct and integrates social media
 New technology considerations for
viewing and tracking
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18. Case studies
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20. Credit: EditorB
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21. Goals and
audiences
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22. Old goals
Membership and
development
Program goals
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23. New goals
Program goals
Membership and
development
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24. Sample personas
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25. Content and
structure
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26. Old content
18,000 pieces of content
Credit: Kevin H
Credit: Ennor
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27. What we had
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28. What we needed
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31. Design
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38. Technology
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41. Set goals based on user needs
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43. Organize content clearly and test
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44. Detail all pages for writing
and design
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45. Develop wireframes,
directions
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46. Design main and unique pages
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47. Launch and update
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51. So… is it time to
rethink your website?
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52. Goals and
audiences
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54. Content and
structure
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56. Design
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58. Technology
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60. You’ve launched a new site.
Now what?
• Monitor - Are you meeting goals?
• Review stats monthly
• Send a survey
• Conduct interviews or user tests
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61. You’ve launched a new site.
Now what?
• Discipline – Are you saying no?
• Only make updates that match your
goals
• Ask: Does my audience want this?
• Follow a content strategy
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62. You’ve launched a new site.
Now what?
• Relevant – What is changing out there?
• Consider new tools (Pinterest)
• Look for changes in your audience’s
expectations or needs
• Review your org’s broader goals and
plans
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63. Questions?
#12ntcredesign

64. Resources
• Is it time to rethink your site diagnostic tool
http://www.bigducknyc.com/blog
• Coast Guard Foundation case study
http://www.bigducknyc.com
• 4 tips to keep your website ahead of the
curve in 2012
http://on.mash.to/yVQnfl
• Boston University Center for Digital Imaging
Arts: Website practicum grants
http://www.cdiabu.com/practicum
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65. Contact Us
Farra Trompeter Kira Marchenese
Vice President, Big Duck Online Communications Director, Environmental Defense Fund
farra@bigducknyc.com kmarchenese@edf.org
twitter.com/farra twitter.com/kiramarch
linkedin.com/in/farra linkedin.com/in/kiramarchenese
slideshare.net/farra http://kiramarch.com
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66. Get the slides
http://bit.ly/12NTCredesign
#12ntcredesign

67. Evaluate This Session!
Each entry is a chance to win an NTEN engraved iPad!
or Online using #12NTCredesign
at www.nten.org/ntc/eval

68. Thanks!
#12ntcredesign