GLS 2014: WEx Design Jam - a foundation for work with impact
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A hands-on workshop presented at the Games+Learning+Society (GLS) Conference 2014. Our slides are a toolkit for building a strong start for your work. "Do you have a promising idea or a project-in-progress? Are you wondering how to make it a success? This design jam will help you dig into your work - answering the questions that help grow ideas and games that impact. It’s an opportunity to get better at what you do, through strategizing, clarifying ideas, and integrating new perspectives. In this session, you’ll focus on what you are(and are not!) trying to create, as you refine your audience and stakeholders, vision and goals and uncover your project’s unique path to success."
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GLS 2014: WEx Design Jam - a foundation for work with impact
- 1. www.workingexamples.org @workingexamples Building a founda,on for impac1ul work – a design jam
- 2. Workshop agenda Define the problem or challenge your working to address Determine your audience and iden,fy what you know and don’t know about them Discuss next steps: goals, challenges, constraints, & assump,ons
- 3. Example GeEng an MRI is scary and causes stress for children and their caregivers. Photo by Penn State is licensed under CC BY-‐NC-‐SA 2.0. Photo by Dom Sagolla is licensed under CC BY-‐NC-‐SA 2.0.
- 4. The Problem What problem are you trying to solve? Focus on a challenge someone else faces (not what you want to make). Why is this is an important problem to solve?
- 5. What problem are you trying to solve? Why does it need a solu,on? Solo? Write down the most important problem you’re trying to solve. Share it with the person next to you. Team? Come to a consensus on the most important problem your team is trying to solve. Write it down.
- 6. We know: • MRI machines look big and scary • Sick people use an MRI machines • Children are oYen sedated • Parents worry about their kids • Some,mes appointments are cancelled if anesthesiologists aren’t available • Doctor’s offices are oYen cold, sterile and not very friendly or comfor,ng. Problem: GeEng an MRI is scary and stressful for children and their caregivers. What you know, what you don’t know
- 8. What do you know about the problem? 1. Write down what you know about the problem. (2 min) 2. Create a web of what you know and show rela,onships and themes. (4 min)
- 9. Are you making any assump,ons?
- 10. What you know, what you don’t know Problem: GeEng an MRI is scary and stressful for children and their caregivers. We don’t know: • How children perceive the MRI machine. • How children interact with the MRI machine. • What children want or need when geEng an MRI. • What parents and children are told about the MRI machine.
- 11. Write down what you don’t know about the problem in the form of a ques,on. Post ques,ons on the wall using separate s,cky notes. Next, post any answers you have on s,cky notes. There can be mul,ple answers (or none!) for each ques,on. Read the ques,ons and answers out loud. Iden,fy which ques,ons s,ll need to be answered. Discuss and document: • How will we answer these ques,ons? • Where can we get more informa,on? • Who can help us? • What skills/resources do we need? • How will we document informa,on? What you know, what you don’t know
- 12. Reflec,on – the Problem Did you discover something unexpected? What are you looking forward to exploring more?
- 13. Stakeholder maps
- 14. Create two lists: 1. Who is most effected by the problem? (target audience) 2. Who else is related to the problem? With your team or neighbor: Discuss your target audience and begin to sketch out your stakeholder map. • Draw a symbol of a person for each different type of stakeholder. • Write a label describing their role or ,tle • Draw lines with arrows connec,ng the stakeholders. • Write a label on the line to describe rela,onships. • Circle and label related groupings. Stakeholder maps
- 15. Persona Profiles
- 16. Choose the primary stakeholder and create a persona profile. Make profiles for others who you expect will impact your project. Write a personal descrip,on for each including a name, a picture, and descrip,ve quali,es. • What are their needs and goals? • Summarize their mindset with a memorable quote. • Tips: avoid stereotypes, use illustra,ons, ask for other’s input and feedback Persona Profiles
- 17. About Goals Fears Mo/va/ons What do I look like? What do I do? What are my interests? What is my life like? What do I want to achieve? What is important to me? What are my values? What guides my decisions? Who are the important people in my life? What nega<ve forces affect my decisions? What consequences would affect my life nega<vely? What’s my name? What’s my favorite quota<on?
- 18. Reflec,on -‐ Audience Did you discover something unexpected? What are you looking forward to exploring more?
- 19. The MRI adventure series Photo from hdp://opiniaorh.files.wordpress.com/2012/09/gepirata.png
- 20. Next Steps: Goals 1. Write down the goals for the project on individual s,cky notes. Use as many as you need and make sure you include personal, team and client goals. 2. Read all the goals aloud and begin to organize them based on common themes. Draw circles around themes and label them. 3. Team members then put a star next to their two most important goals. 4. Look at the statements that didn’t get stars. Discuss why no one voted for them. 5. The statement with the most stars is your primary goal. The ones with the second most number of stars are your secondary goals.
- 21. Next Steps: Challenges Make a list of all the challenges and constraints you face with your idea. Discuss how they could be addressed. • What challenges do you an,cipate? • What are you missing? • What support/resources do you need? • Who would oppose the idea? • What will be most difficult? • What ques,ons do you have about your audience, needs, goals, etc?
- 22. Next Steps: Think about… What are some assump,ons you might be making? About your team or audience? About your solu,on? How will you document progress, success, failures as individuals and as a team? How will you know if you’ve achieved your goals? What are your measures of success?
- 23. Next Steps Narrow down your idea and make sure it addresses the problem, audience needs, and goals.
- 24. Congratula,ons! You’ve just created the Seed of an Example. Now it’s ,me to share your ideas and process and get some feedback. workingexamples.org Ques,ons? Email info@workingexamples.org.