Presentation Template & Style Guide_MArket-214_r01_v2

Marketing Team
Design Guidelines: Things Everyone Should Know

•  Buttons & Lockups
•  IVA Integration Flows
•  HLP Examples
•  Things to Know About PPT
•  Assets & Designs Used Often
•  Ending Credits
•  Deck Template & Table of Contents
•  Introduction: Why We Need This
•  Typeface & Uses
•  Colors & Uses
•  ID.me Logo & Uses
•  ID.me Icon & Uses
ID.me Power point Template
Table of Contents
| Design Guidelines Conﬁdential & proprietary Information of ID.me 2
This template is the PPT template you should ALWAYS be using.
Table of Contents
2
3-4
5-6
7-9
10-11
12-13
14-17
18-30
31-32
33-43
44-60
61-62

Introduction: Why do we need this?

Why we have these Guidelines???
CONSISTENCY
&
BRANDING

Typeface & Uses

Open Sans Typeface
Weights
Open Sans Extra-Bold
Open Sans Bold
Open Sans Bold Italic
Open Sans Semi-Bold
Open Sans Regular
Open Sans Regular Italic
Open Sans Light
Primary PPT Type Uses
22 H1 Heading Bold
18 H2 Heading Bold
16 H3 Heading Bold
14 P1 Paragraph Regular
12 P2 Paragraph Regular
Numbering Uses
40 Extrabold Hex: 2d3e51
Acceptable
Modiﬁcations
16 H1 Extrabold
16 H2 Regular
14 H3 Semi-Bold
11 P1 regular
10 P2 Regular (for large body copy)
18 Extrabold

Colors & Uses

ID.me Color Guide
Primary Colors Secondary Colors
Neutral Colors
Hex #: 2d3e51
Hex #: 2fc877
Hex #: 32a1e1
Hex #: c23a27
Hex #: 2d927d
Hex #: ffd300
Hex #: ffffff
Hex #: dadddf
Hex #: edf0f2
Hex #: 353334

ID.me Color Guide
Where to ﬁnd the ID.me Theme Colors
Go to “Themes” Then go to “Colors” and click
“ID.me Theme Colors”
Then it will appear in
your color pallet

ID.me Logo & Uses

ID.me Logo
ALL CAPS
Always in the
Middle
lowercase
Primary Logo
•  Should be used used in ALL ID.me branded
mediums EXCEPT for those mentioned in the
“Icon Uses” Section.
Logo Uses in Copy
•  The “ID” in ID.me should ALWAYS be in ALL-CAPS.
•  The “me” in ID.me should ALWAYS be lowercase.
•  The “.” in ID.me should ALWAYS be in the middle
of ID and me.

ID.me Icon & Uses

ID.me Icon
Should ONLY be used
In the following mediums
•  Social Media
•  Favicons
•  Native & Web Mobile
Social Media
Favicons
Native & Web Mobile
Icon Usage

Buttons & Lockups

Buttons
•  The First Letter of the group name should be Initial-Capped.
•  The “ID” should be in ALL-CAPS.
•  The “ID” should ALWAYS be “knocked-out” of it’s holding shape.
Troop First Responder
Student TeacherGovernment
Verify with Troop Verify with First Responder
Verify with Student Verify with TeacherVerify with Government
Troop Buttons
First Responder Buttons
Student Buttons Government Buttons Teacher Buttons

Integration Button Lockups
What we use on partner pages
Use these as a guide, if you need to change up the order, just use one of the single
mock-ups (on the next page) and place one of the single buttons from the previous
page, size it to match and place it with the same distance you see these.

Integration Button Lockups
Single Buttons

IVA Flows

IVA Flows
Partner Logo Placement
The gray box is a guideline you use to measure out the partner logos for each ﬂow.
Once the logo is in place within the constraints of the gray box, you can delete it.

IVA Flows
MyID Flow
Create Account Sign in to ID.me Wallet1 2 Authorize3

IVA Flows
Troop ID Flow
Create Account Create Wallet Sign in to ID.me Wallet1 2 3

IVA Flows
Troop ID Flow
Verify Military Status Authorize4 5

IVA Flows
First Responder ID Flow
Create Account Create Wallet1 2

IVA Flows
First Responder Flow
Sign in to ID.me Wallet Authorize3 4

IVA Flows
Student ID Flow
Create Account Create Wallet1 2

IVA Flows
Student ID Flow
Sign in Authorize1 2

IVA Flows
Teacher ID Flow
Create Account Create Wallet Sign in to ID.me Wallet1 2 3

IVA Flows
Teacher ID Flow
Verify Teacher Status California veriﬁcation
Teacher Status
Authorize4 5 6

IVA Flows
Government ID Flow
Create Account Sign in to ID.me Wallet1 2

IVA Flows
Government ID Flow
Verify Government Status Authorize1 2

Hosted Landing Pages

HLP Assets

Things to know how to do in PPT

Things to Know in PPT
Sometimes, Strokes (borders) are Just Better
Files like HLP & Flows work better with simple strokes instead of drop shadows.
No matter what you do, keep it consistent.
Example 1: Side by side = stroke
The HLP and the Flow are placed side by side.
With the background being white, it is more appropriate to use a simple stroke.
Outline
Hex #: dadddf

Things to Know in PPT
Other times, shadows are needed along with a stroke
Outline
Hex #: dadddf
Example 2: Overlapped objects = Drop Shadow
The HLP and the Flow are Overlapping one another.
Sometimes to be able to distinguish between the two object, a drop shadow needs to be applied
along with a stroke.

Things to know in PPT
Drop Shadow Standards
No Shadow
(Only Stroke/Border)
Proper Shadow
90% Transparency
Everything else is default
Improper Shadow
Auto- defaulted

How to apply a drop shadow: Step 1
Go into you “Quick Styles” in
Upper right hand corner
Make sure image is selected

Go into you “Quick Styles”
Go to “Shadow”
Then Go to “Shadow Options”

Check the “shadow” box
Change ONLY the
transparency to
90%

Objects with Defaulted Eﬀects: NOT okay
Objects like: Make sure you take these defaults oﬀ:
Drop Shadow
(review how to add shadows)
Line & Stroke
Go to Pencil Icon right
next to “Quick Styles” &
hit “No line”.
If it is a line: choose “Line
weight” and adjust to 1pt
or 1 ½ pt
A Stroke around an image
should be ¾ pt
Lines
Arrows
Shapes
Graphs
Color
Go to our color guidelines and choose an appropriate color
1

3

2

How to Arrange images: Reordering
Go to “Arrange”
•  Bring to Front: Brings an
image ALL the way to the front
•  Send to Back: Sends image
ALL the way to the back
•  Bring Forward: Brings image
one step forward
•  Send Backward: Send image
one step backward
Click one of the reordering actions you desire
for the image selected:


How to Arrange images: Alignment
•  Align Left: Aligns all selected items to the left side
•  Align Center: Center aligns all selected items with
each other
•  Align Right: Aligns all selected items to the right side
•  Align Top: Aligns all selected items to the top surface
•  Align Middle: Aligns selected items to the middle
•  Align Bottom: Aligns all selected items to the bottom
surface
With multiple elements ( text & images) selected,
you can choose diﬀerent option alignments:

How to Crop an Image
Use these crop
marks to adjust the
image & make sure
image is selected
“Crop” Button
Click “Format Picture”

Assets and Designs Used Often

Checkout Integrations: UA
Veteran veriﬁes with
ID.me to receive discount
Veteran sees button
on UnderArmour.com1 2 3 Member claim is veriﬁed
and account is registered

Checkout Integrations: Seaworld
Military member signs in
or verifies with ID.me.
Active Duty Military sees
button on SeaWorld site.1 2 3 SeaWorld offer is claimed
by user post-verification.

Assets from Media Kit

$1 Trillion
Annual Purchasing Power
85%
Seek to buy from brands that oﬀer
Military discounts
21.3M
Military Veterans
2.7M
Active, Reserve, Guard Military
15M
Military & Veteran Spouses
90% 85% 10%10% 15% 90%
Assets from Media Kit: Reach the Military Community

Assets from Media Kit: Reach the Student Community
$417 Billion Annual Purchasing Power 21.4 Million
Enrolled Graduate &
Undergraduate Students
78%
Say they are very likely to
buy from brands oﬀering
Student discounts
50%
Make purchases online
Age Range
18-24
56%
44%

Assets from Media Kit: ID.me at a Glance

16%
Group-Targeted
Subject Lines
12%
11%
Non Aﬃnity Targeted
Non Aﬃnity Targeted
RetailMeNot
Ebates
Industry
Average

Campaign Highlights
Two emails were sent around the holiday in order to
Optimize our reach, and provide our customers ample
Time to enjoy the exclusive military offers.
Primary Veterans Day Offer Email
25.3%
Open Rate (+12% Over Industry Average)
Sent 2 days prior to Veteran’s Day
Primary Veterans Day Offer Email
19.2%
Open Rate
Sent 2 days after Veteran’s Day

3,000,000+
Across All ID.me Military Pages
7%
Audience
Demos
Monthly Social Activity
759K+
Unique Engaged Users
10.9M+
Users Reached
32.3M+
Social Impressions
Age Groups
33% 41%
26%
57%
43%
18-34 35-54 55+
Assets from Media Kit: Social Media

Designs we use: Who we are icon
Access to Rewards
and Benefits
Group Verification
Security Provider
ID Verification

•  December 2014: Awarded a government contract along with Verizon to provide a single login to
citizens that will be accepted across all federal websites
•  November 2014: Winner of the Audience Choice Award at Privacy Identity Innovation
•  June 2014: Recognized in Entrepreneur Magazine’s edition of 100 Brilliant Companies
•  March 2014: Raised $7.5 million Series A led by USAA
•  September 2013: Department of Commerce selected ID.me for a $2.8M grant as one of the ﬁve
companies in America with the most advanced digital identity technology
•  July 2013: Finalist for Wall Street Journal Startup of the Year
•  June 2013: Named US Chamber of Commerce & Spike TV’s “Most Veteran-Friendly Small Business in
America”
Designs we use: Awards

Designs we use: Aﬃnity Groups
39 Million
military members
$1 trillion annual
purchasing power
2.4 million
ﬁrst responders
$130 billion annual
purchasing power
6.8 million
teachers
$339 billion annual
purchasing power
21.4 million
college students
$417 billion annual
purchasing power
3.9 Million
military members
$17 million annual
purchasing power

Designs we use: Logo Groups-Travel

Designs we use: Logo Groups-Sports

Media Kit Assets
Other Designs
& Assets
Partner Logos
More Assets and Files in Drop Box
Click the “Follow me” link, or one of the boxes for a Speciﬁc Asset
Typeface install
ID.me Logos
& Icons
Buttons & Lockups Integration Flows
Flow Me!
PowerPoint
Template

The End:
Come to the Marketing or the Design Team with any
Additional Questions or Concerns

Presentation Template & Style Guide_MArket-214_r01_v2

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