Case presentation on Mutual Fund Investment - A new business market opportunity for digital payment ventures like Paytm, GooglePay etc

1. CASE PRESENTATION
ON MUTUAL FUND
INVESTMENT
Introduction
A new business market opportunity for Digital Payments Ventures in India
like GPay, Paytm etc
Anmol Rattan,Aakash Aggarwal(IIT Ropar)

2. CASE
OUTLINE
Topics covered
- What is mutual Funds
- Introduction to Digital Payment System
- Business Model - Solution and Strategy
- USP
- Competitors
- Market Strategy and Growth
- Revenue Model
- Sustainability
- The Team
Introduction-

3. What is Mutual Fund
Introduction
SOURCE- CLEARTAX.IN
A Mutual Fund (MF) is formed when capital collected by various investors is
invested in purchasing company shares, stocks, or bonds.
Shared by thousands of investors, mutual funds investments are
collectively managed by a professional fund manager to earn the highest
possible returns.
Well-regulated (by SEBI)
No tax on short-term gains
This is how mutual funds work, not only in India but, anywhere in the world.

4. What is mean by Digital
Payments
KnowtheWHAT?
Digital payments are technically defined as any payments made
using digital instruments. In digital payment, the payer and the
payee, both use electronic modes to send and receive money. No
hard cash is use

5. 9-Pay
Major Services Offered by Such
Companies

6. BUSINESS MODEL
HowyoucanenterintotheMutualFUND
Market
Digital Investment Wallet (DIW)
Direct Transactions between users and listed
Investment Executives through DIW.
A Digital Investment Space
Solution

7. VALUE PROPOSITION
Solution|BusinessModel
Listing and Visibility to the Professional Investment
Executives(PIEs).
Customers can choose their PIE based on the ML based Rating
System.
Idea and Strategy

8. PROFESSIONAL
INVESTMENT
EXECUTIVES
(PIE)
ML based Rating System
for Listing various PIEs
Consistency of Performance
Experience
Risk Tolerance
Time Horizons
Customer Ratings
PIE WILL BE ON-
BOARDED BY B2B
MARKET STRATEGY

9. DIGITAL
INVESTMENT
WALLET (DIW)
Concept of DIW
A one step solution to manage and
track all your investments.
Add money directly from your bank
or other services of company.
Credit the return directly to your
bank
Redeem the vouchers etc into the
DIW.

10. COMPETITIVE
EMVIRONMENT
Some of the main-
Axis Asset Management Company Ltd.
Aditya Birla Sun Life AMC Limited
Baroda Asset Management India Limited
BNP Paribas Asset Management India
Private Limited
BOI AXA Investment Managers Private
Limited
Canara Robeco Asset Management
Company Limited
DSP Investment Managers Private
Limited
HDFC Asset Management Company
Limited

11. COMPETITIVE
ADVANTANGE
Almost all the competitors offers
the mutual fund scheme but no
one provide the direct one-to-
mangers and portfolio access and
evaluation.
Bringing the
Portfolio direct to
the customers

12. MARKET
OPPORTUNITY
FinTech in India is expected to
increase at a CAGR of
20.2%during 2017-21 to reach
$92 bn.
Association of Mutual Funds in India (Amfi).
Kaustubh Belapurkar, Director Manager Research at
Morningstar Investment Adviser
The industry should witness growth
in the range of 17-18 per cent in
2020
(AUM) of the industry rose by 18 per
cent ( ₹4.2 lakh crore) to an all time
high of ₹27 lakh crore in 2019 by
November-end itself, up from ₹22.86
lakh crore at the end of December
2018,
The investor count is estimated to
have grown by over 62 lakh during
2019, to 8.65 crore this year. In
2018, investors' folio grew by more
than 1.3 crore
HTTPS://WWW.LIVEMINT.COM/MUTUAL-FUND/MF-NEWS/MUTUAL-FUNDS-ADD-OVER-RS-4-
LAKH-CRORE-TO-ASSET-BASE-THIS-YEAR-11577258076273.HTML
HTTPS://WWW.BANKBAZAAR.COM/MUTUAL-FUND/LIST-OF-MUTUAL-FUNDS-IN-INDIA.HTML
1.
2.

13. MARKET
GROWTH
From 2009 -2019
The AUM of the industry has grown
from ₹8.22 lakh crore in November
2009 to ₹27 lakh crore in November
2019, indicating an over three-fold jump
in 10 years.
2009 2012 2015 2019
30Cr
20Cr
10Cr
0Cr
Source - LiveMint
https://www.livemint.com/mutual-fund/mf-news/mutual-
funds-add-over-rs-4-lakh-crore-to-asset-base-this-year-
11577258076273.html

14. CUSTOMER ACQUISITION
STRATEGY
For existing User
MARKET PENETRATION
STRATEGY
For non users from Tier 1 and 2 cities
MARKET DEVELOPMENT
STRATEGY
For New Market in Tier 2 and 3
MARKET
STRATEGY

15. CUSTOMER ACQUISITION
STRATEGY
Rewards and Gamification
Cashback offered by availing the existing services can be
used to add money into the Digital Investment Wallet.

16. MARKET PENETRATION
STRATEGY
Virtual Money to Every New User
Some amount of virtual money will be added to the wallet
of the new user of the DIW for investing into mutual funds.

17. MARKET DEVELOPMENT
STRATEGY
Workshops on Mutual Fund Investment will be conducting in
every school and colleges.
These workshops can be conducting in collobration with
IITs/IIMs adding value to the concept.
This strategy is applicable for developing market into the
Tier-2 and Tier-3 cities.

18. SUBSCRIPTION MODEL
Annual subscription Fee as convenient charges
20% OF THE PIE PROFIT PER
CUSTOMER
REVENUE MODEL

19. WHY US ? SUSTAINABIlITY
-
LINKING THE EXISTING
SERVICES AND
CUSTOMERS OF 9-PAY
TO THE NEW VENTURE
The approach

20. MEET
THE
TEAM
AAKASH AGGARWAL
2015med1001@iitrpr.ac.in
ANMOL RATTAN
2017meb1193@iitrpr.ac.in
LinkedIn
https://www.linkedin.com/in/anmolr
attan912/
HTTPS://WWW.LINKEDIN.COM/IN
/AAKASH-AGGARWAL-
226679132/

21. CONTACT
US
MAILING ADDRESS
Satluj Hostel IIT Ropar
140001 Rupnagar Punjab
PHONE NUMBER
+91 9877216430, +91 7889483240
Thank You!