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Casia2014 case simplifier168_iimt
1. Stage 1
The
Preliminar
y
Round
Team Name: CaseSimplifier168
Name of first member:Ankur Jaiswal
College Name:IIM Trichy
Name of second member:Saurabh Mishra
College Name:IIM Trichy
2. What is Social Media?
Convergence between human interaction and
internet based technology
Biggest
revolution
that occurred
in last 200
years
Social Media
conversation is
not organised ,
not controlled
and not subject
to physical
boundaries
Allowing people
to share
perspectives,
contents and
personal
opinions and
insights
tIt has
accelerated
the rate at
which
relationships
develop,
information is
shared and
influence takes
hold
7. Social Media is of the people,
by the people and for the
people, shall not perish from
the Earth- Tweet by Abraham
Lincoln of today
End Users or Consumers
• Mobile internet users
• Web users
The Providers or Role Makers
• Website or application designers
• Internet service providers
Marketers or Recruiters
• Non traditional Marketing
• Product launches or trials
• Identifying profiles with matching roles
8. The Elements of Social Media
Core Product
Actual Product
Augmented Product
Connecting
People
E Mails
Blogs
Chats
Videos
File Sharing
Reviews &
Feedback
Sentiments Information
10. Present & Future of Social
Media
Social media has undergone a change in Shape, Size and Power which is
evident from the Facts shared in the previous slide.
The marketers have identified the potential and digital marketing
has taken a central place. And therefore we can see advent of
various Digital marketing tools such as Search Engine
Marketing(SEM), Gmail Sponsored Promotion(GSP), Click-Through-
Rate(CTR).`
Today, Advertising has formed major source of social media
revenues.
The Future shall belong to those who strive for Trust, Transparency
and Triumph, if they want to get a strong foothold in highly
competitive market.
From social to professional, from personal to group interests, from pictures to videos, from opinions to belief – IT covers plethora of human needs for
From social to professional, from personal to group interests, from pictures to videos, from opinions to belief – IT covers plethora of human needs for
From the previous slide we can see that the users are increasing in numbers and this has created a change in size of social media.