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History
• Founder
                     • Air transport
                       was born in
                       India     on
                       February  18,
                       1911
    Mr. J R D Tata
Company Perspectives
• Air-India is India's finest flying Ambassador.
  The do to excel and the enthusiasm which
  characterized Air-India's first flight way back
  on October 15, 1932 is quintessential even
  today--thanks to eighteen thousand Air
  Indians who have kept alive the tradition of
  flying high!
HISTORY OF AIR INDIA
In 1932,                             In 1960,
Air India began its journey under    Air India flew its first
  the aegis of Tata Airlines, a        international flight to New
  division of Tata Sons Ltd. (now
  Tata Group). Following World
                                       York via London. In 1962,
  War II in 1946, regular              Air India became the
  commercial service was               world's first all-jet airline
  restored in India and Tata           and its name was officially
  Airlines became a public limited     truncated to Air India
                                                     A
  company under the name of Air
  India. Under the Air
  Corporations Act of 1953, the
  Government nationalised the
  air transportation industry and
  Air India International Limited
  was born.
Company Perspectives
• Air-India is India's finest flying Ambassador.
  The do to excel and the enthusiasm which
  characterized Air-India's first flight way back
  on October 15, 1932 is quintessential even
  today--thanks to eighteen thousand Air
  Indians who have kept alive the tradition of
  flying high!
In 2007,
• India and Indian Airlines merged into one
  airline, with its name remaining Air India. Air
  India is now a part of Star Alliance and is
  supposed to be joined by Alliance Air and Air
  India Express soon.
Reason for Air India Crisis

 •The real reasons behind the
 present financial crisis are the
 interest burden , repayment and
 overhead expenses.


   P&l        Balance sheet
According to Times of India
         newspaper till 1 week ago
Annual Losses of       Rs. 5000 cr and total
accumulated loss of Rs 16000 cr.
It compensation Rs. 1400 cr to state own airport
operator.



Air India has 10% of total global airlines revenue
losses
Air India is facing a tight financial situation and is in
talks with leaders to restructure its debt of Rs. 40k cr .
As of March 2011, Air India has accumulated a debt of
Rs. 42,570 cr and an operating loss of Rs. 22,000 cr,
and is seeking Rs. 42,920 cr from the government. For
the past three months (June, July, August, 2011), the
carrier has been missing salary payments and interest
payments
A report by the Comptroller and Auditor General (CAG)
blamed the decision to buy 111 new planes as one of
the major causes of the debt troubles in Air India.
The causes
 Bad management and unreliably policies
has brought Air India crisis level




Complete lack of ownership
 Lake of responsibility for results and
failures.
 Deeply ingrained corruption in all levels.
Unionized strike with political financial support
has physical disability of Air India.




The Top Boss of Air India not having decision
power as there will be ministry interventions which
leads to lake of cohesiveness, focused, proactive
and long term business planning.
Government Turnaround
      Strategy of Air India

 Bail Out plan for Rs.15000 cr – Rs. 5000
 cr. as equity infusion and the balance as
 soft loan with long term repayment period
 and subsidized interest rate.
 Improved defined work methods which
 could lead to substantial cost reductions
Revival Strategies
 The cash strapped Air India revival strategies can be
comprehensively drawn out on short term , medium term and
long term basis. The Area of Strategic Interest should be on
following business. The most important aspect to address
would be teamwork and response spontaneity.
 Air India the international brand


   1. Full service high value travel
   2. Business Class travel
 Air India – the national brand
   1. Full service high value travel
   2. Business Class travel
 The Cargo Services
Revival Strategies
Short term strategy would in evaluating and reorganizing in other
strategy area and existing operation which are to be completed in 3 to
6 months time
Medium term strategy would be in International , National and Cargo
service with an comprehensive analysis of segmentation of market to
be executed in 6 to 12 months




 Long term strategy would be online of global perspective to the
aviation business and developing further future strategy to be
considered for 12 months and beyond periods.


The main values for revival strategies should be agility , team work
and response spontaneity to services.
Thank
        You

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Reason for air-india crisis

  • 1.
  • 2. History • Founder • Air transport was born in India on February 18, 1911 Mr. J R D Tata
  • 3. Company Perspectives • Air-India is India's finest flying Ambassador. The do to excel and the enthusiasm which characterized Air-India's first flight way back on October 15, 1932 is quintessential even today--thanks to eighteen thousand Air Indians who have kept alive the tradition of flying high!
  • 4. HISTORY OF AIR INDIA In 1932, In 1960, Air India began its journey under Air India flew its first the aegis of Tata Airlines, a international flight to New division of Tata Sons Ltd. (now Tata Group). Following World York via London. In 1962, War II in 1946, regular Air India became the commercial service was world's first all-jet airline restored in India and Tata and its name was officially Airlines became a public limited truncated to Air India A company under the name of Air India. Under the Air Corporations Act of 1953, the Government nationalised the air transportation industry and Air India International Limited was born.
  • 5. Company Perspectives • Air-India is India's finest flying Ambassador. The do to excel and the enthusiasm which characterized Air-India's first flight way back on October 15, 1932 is quintessential even today--thanks to eighteen thousand Air Indians who have kept alive the tradition of flying high!
  • 6. In 2007, • India and Indian Airlines merged into one airline, with its name remaining Air India. Air India is now a part of Star Alliance and is supposed to be joined by Alliance Air and Air India Express soon.
  • 7.
  • 8. Reason for Air India Crisis •The real reasons behind the present financial crisis are the interest burden , repayment and overhead expenses. P&l Balance sheet
  • 9. According to Times of India newspaper till 1 week ago Annual Losses of Rs. 5000 cr and total accumulated loss of Rs 16000 cr. It compensation Rs. 1400 cr to state own airport operator. Air India has 10% of total global airlines revenue losses
  • 10. Air India is facing a tight financial situation and is in talks with leaders to restructure its debt of Rs. 40k cr . As of March 2011, Air India has accumulated a debt of Rs. 42,570 cr and an operating loss of Rs. 22,000 cr, and is seeking Rs. 42,920 cr from the government. For the past three months (June, July, August, 2011), the carrier has been missing salary payments and interest payments A report by the Comptroller and Auditor General (CAG) blamed the decision to buy 111 new planes as one of the major causes of the debt troubles in Air India.
  • 11. The causes  Bad management and unreliably policies has brought Air India crisis level Complete lack of ownership  Lake of responsibility for results and failures.  Deeply ingrained corruption in all levels.
  • 12. Unionized strike with political financial support has physical disability of Air India. The Top Boss of Air India not having decision power as there will be ministry interventions which leads to lake of cohesiveness, focused, proactive and long term business planning.
  • 13. Government Turnaround Strategy of Air India  Bail Out plan for Rs.15000 cr – Rs. 5000 cr. as equity infusion and the balance as soft loan with long term repayment period and subsidized interest rate.  Improved defined work methods which could lead to substantial cost reductions
  • 14. Revival Strategies The cash strapped Air India revival strategies can be comprehensively drawn out on short term , medium term and long term basis. The Area of Strategic Interest should be on following business. The most important aspect to address would be teamwork and response spontaneity.  Air India the international brand 1. Full service high value travel 2. Business Class travel  Air India – the national brand 1. Full service high value travel 2. Business Class travel  The Cargo Services
  • 15. Revival Strategies Short term strategy would in evaluating and reorganizing in other strategy area and existing operation which are to be completed in 3 to 6 months time Medium term strategy would be in International , National and Cargo service with an comprehensive analysis of segmentation of market to be executed in 6 to 12 months  Long term strategy would be online of global perspective to the aviation business and developing further future strategy to be considered for 12 months and beyond periods. The main values for revival strategies should be agility , team work and response spontaneity to services.
  • 16. Thank You