2. • Visual merchandising is about creating
enticement, anticipation, and excitement.
Use these tips to turn a store into an exciting
shopping destination that customers will be drawn
into
3. Storefront
Competitive Edge / Defining distinctive feature.
Use of Lighting
Display
Attention to details/ visible balance
The concept of link selling/ keeping the
merchandise in link.
Use of Signage.
Engage the customer to act.
4. Start with your storefront
• If you're using handmade signs, poor lighting, and badly
put together or nonexistent displays in your storefront,
you're likely driving customers away.
• To really entice customers to step inside your store AND
spend according to the price points your products deserve,
you have to step it up a notch. Your storefront is all
about your image.
• Storefront signage and displays should be of quality
materials, well lit, and esthetically pleasing if they are truly
to enhance your visual merchandising.
6. Set yourself apart from the competition
• Too many retailers go for "same old, same old" concepts that
other retailers also use. You need to set yourself apart from
the competition.
• Sit down and decide what defines you as a retailer. Who are
you? Who are your customers? Why do they shop with you?
What can you offer them that other "similar" retailers
(including larger chains) can't? Use these and other
questions to determine your own identity as a retailer. Be
bold, be daring, and find your niche by meeting
customers' needs uniquely, personally. When you can
do that, you'll have a much easier time making your visual
merchandising efforts your very own – not someone else's.
8. Just the right amount of product-accent and general
lighting will highlight the products you want your customers to see
and make their shopping experience more pleasant at the same time.
To defines the store’s ambiance.
To highlight the merchandise.
To compliment the store interiors
To enhance the visual appeal.
To influence the customer’s experience.
10. Display items so that customers can see
how they'll use them
Mannequins can display clothing so that
customers get a sense of how clothing items
look together. Or, create displays that denote
this, such as by artfully draping clothing
items together in display cases to show how
they look when worn.
12. Use focal points in displays
Displays need a focal point, or they
can become "busy" and overwhelming.
What display feature do you want your
customers to look at first? Highlight that
as your focal point and then build the rest
of the display around it
14. Pay attention to visual balance
The best displays use light and dark colors
and large and small objects together
for visual "texture." Put darker or larger
items that appear "heavier" near the bottom
of the display, and smaller, lighter-colored
ones at the top for best visual balance.
16. Display complementary items together
• Visual merchandising can have a great impact when
you display seemingly unrelated but complementary
items together. This makes the display more
intriguing, and highlights otherwise overlooked
products' usefulness at the same time.
Keep it simple
• The best visual merchandising displays are always
simple. Crisp, clean, and to the point, customers can
take in your display at a glance.
18. Signage should "brand" you, be easy
to read, and concise
Use the same sign font, graphics and
background consistently throughout your
store to create a brand. The messages
they contain should be easy to read and
concise... again, everything at a glance.
20. Remember the call to action
Calls to action placed in front of product
displays create a sense of urgency that entices
customers to buy. Keep them short,
simple, and bold: "Today only! Clothing
sale! Everything marked down 50%!"
Customers never tire of these types of sales,
so indulge them – and improve your own
profits at the same time.