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10 Step Marketing Plan - TMC Psych Ward

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10 STEP Marketing Plan for TMC PSYCHIATRY WARD Christina C. Cabrera Ma. Victoria Carmela B. Dela Paz Kenneth Ross P. Javate Angeli Nicole J. Reinoso January 2011
5 Steps for Part 1: PTM and Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 Steps for Part 2: Marketing Mix and Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Positioning to the Primary Target Market Part 1: Steps 1 to 5
1. PTM: Families of the affluent psychiatrically ill ,[object Object],[object Object],[object Object]
2. NWE I want my loved one safe/well-cared for I want only the best medical care available
3. My PTM’s NWE ,[object Object],[object Object],[object Object],[object Object]
3a. TMC Psych has several competitors ,[object Object],[object Object],[object Object]
3b. Medical City = MMC as premium psych facility TMC MMC UST Metropsy Lifechange Price/Quality Matrix Low-End Mid Range Premium High Price Low Price
3b. Medical City = MMC as premium psych facility TMC MMC UST Metropsy Lifechange Price/Quality Matrix Low-End Mid Range Premium High Price Low Price
Positioning vs Brand Matrix TMC Psych Makati Med St. Luke’s MetroPsych Basic Services Security, Confidentiality Good Food Luxurious boarding Quality ancillary medical service
4. TMC Psych positions strongly in a differentiation opportunity ,[object Object],[object Object],[object Object],[object Object]
5. 36,771 patients need psychiatric help ,[object Object],[object Object],[object Object],[object Object]
6a. Psychiatric facilities compete for market share DIRECT INDIRECT
6b. Product description ,[object Object]
6b. Product description ,[object Object],[object Object]
7. Price ,[object Object],[object Object],[object Object],[object Object],[object Object]
8. Promo ,[object Object],[object Object],[object Object]
8b. Competitor promo ,[object Object]
8b. Competitor promo ,[object Object]
8b. Competitor promo ,[object Object]
8b. Competitor promo ,[object Object]
 
9. Location: TMC, Ortigas Ave., Pasig City ,[object Object],[object Object],[object Object],[object Object]
10. TMC Psych uses a differentiation strategy ,[object Object],[object Object],[object Object]
SUMMARY
5 Steps for Part 1: PTM and Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 Steps for Part 2: Marketing Mix and Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
10 STEP Marketing Plan for TMC PSYCHIATRY WARD Christina C. Cabrera Ma. Victoria Carmela B. Dela Paz Kenneth Ross P. Javate Angeli Nicole J. Reinoso January 2011

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10 Step Marketing Plan - TMC Psych Ward

  • 1. 10 STEP Marketing Plan for TMC PSYCHIATRY WARD Christina C. Cabrera Ma. Victoria Carmela B. Dela Paz Kenneth Ross P. Javate Angeli Nicole J. Reinoso January 2011
  • 2.
  • 3.
  • 4. Positioning to the Primary Target Market Part 1: Steps 1 to 5
  • 5.
  • 6. 2. NWE I want my loved one safe/well-cared for I want only the best medical care available
  • 7.
  • 8.
  • 9. 3b. Medical City = MMC as premium psych facility TMC MMC UST Metropsy Lifechange Price/Quality Matrix Low-End Mid Range Premium High Price Low Price
  • 10. 3b. Medical City = MMC as premium psych facility TMC MMC UST Metropsy Lifechange Price/Quality Matrix Low-End Mid Range Premium High Price Low Price
  • 11. Positioning vs Brand Matrix TMC Psych Makati Med St. Luke’s MetroPsych Basic Services Security, Confidentiality Good Food Luxurious boarding Quality ancillary medical service
  • 12.
  • 13.
  • 14. 6a. Psychiatric facilities compete for market share DIRECT INDIRECT
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.  
  • 24.
  • 25.
  • 27.
  • 28.
  • 29. 10 STEP Marketing Plan for TMC PSYCHIATRY WARD Christina C. Cabrera Ma. Victoria Carmela B. Dela Paz Kenneth Ross P. Javate Angeli Nicole J. Reinoso January 2011