bislery water project

1. Mineral water under the name ‘Bisleri’ was first introduced in
Mumbai glass in two varieties – bubbly & still in 1965 by Bisleri Ltd., a
company of Italian origin. This company was started by Signor felice
Bisleri who first brought the idea of selling bottled water in Indsia.
Parle bought over Bisleri (India) Ltd. In 1969 & started bottling
Mineral water in glass under the brand name “Bisleri”. Later Parle
switched over to PVC non-returnable bottles & finally advanced to PET
containers.
Since 1995 Mr. Ramesh. J. Chauhan has started expanding Bisleri
operation substantially and the turn over has multiplied more than 20
times over a period of 10 years and the average growth rate has been
around 40% over this period. Presently we have 8 plants & 1 growth rate
has been around 40% over this period. Presently we have 8 plants & 11
franchises all over India. We have our presences covering the entire span of
India. In our future ventures we look to put up four more plants in 06-
07.We command a 60% market share of the organized marked.
Overwhelming popularity of Bisleri’ & the fact that we pioneered bottled
water in India, has made us synonymous to Mineral water & a household
name .When you think of bottled water, you think Bisleri.
We at Bisleri value our customers & therefore have developed 8
unique pack sizes to suit the need of every individual. We are presenting
25ml cips, 250ml bottles, 500ml, 1L, 1.5L, 2L which are the non-retureable
packs & 5L, 20L which are the returnable packs. Till date the India
consumer has been offered Bisleri water, however in our effort to bring to
you something refreshingly new, we hae introduced Bisleri Nature
mountain Water – water brought to you from the foothills of the

2. mountains situated in Himachal Pradesh. Hence our product range now
comprises of two variants : Bisleri with added minerals & Bisleri Mountain
warter.
It is our commitment to offer every Indian pure & clean drinking
Water. Bisleri Water is put through multiple stages of purification,ozonised
& finally packed for consumption. Rigorous Reasearch&Development
stringent quality controls have made us a market leader in the bottled
water segment. Strict hygiene conditions are maintained in all plants.
In our endeaour to maintain strict quality controls each unit
purchases performs & caps only from proved vendors. We produce our
own bottles in – house. We have recently produced the latest world class
state of the art machineries that puts us at par with international standards.
This has not only helped us improve packaging quality but has also
reduced raw material wastage & doubled production capacity. You can be
rest assured that you are drinking safe & pure water when you consume
Bisleri. Bisleri is free of impurities & 100% safe. Enjoy the sweet taste of
Purity !
We,at Bisleri value our customer & therefore have developed 8
unique pack sizes to suit the need of every individual recently. We are
present in 250ml cups,250ml bottles, 500ml, 1L, 5L,2L which are the non-
returnable packs & 5L, 20L which are the returable packs.
BISLERI WITH ADDED MINERALS :
Bisleri mineral water contains minerals such as magnesium sulphate
and potassium bicarbonate which are essential minerals for healthy living.
They not only maintain the pH balance of the body but help in keeping
you fit and energetic at all times.

3. BISLERI MOUNTAIN WATER :
Bisleri Natural Mountain emanates from a natural spring, located in
Uttaranchal and Himachal nestled in the vast Shivalik Mountain ranges.
Lauded as today’s fountain of youth, Bisleri natural Mountain water
resonates with the energy and vibrancy capable of taking you bake to
Nature. Bisleri Nature water is bottled in its two plants in Uttaranchal and
Himachal Pradesh and is available in six different pack sizes of 250ml,
500ml, 1 litre, 1.5 litre anf 5 litres.
RESEARCH AND DEVELOPMENT :
Rigorous Research and Development and stringent quality controls
have made us market leaders in the bottled water segment. Bisleri has
always been committed to offering every Indian pure and clean drinking
water. Hence Bisleri water is put through multiple stages of purification,
ionisation and is hygienically packed for final consumption.
To maintain strict quality control in every unit, we not only purchase
caps from approved vendors, we also manufacture our own bottles, in-
house. To be at par with International Standards, we have recently
procured the latest state-of-the-art machinery which has not only helped
us improve packaging quality but has also reduced raw material wastage
and double production capacity.
You can rest assured that your are drinking safe and pure water
when you consume Bisleri. Bisleri is free of impurities and is 100% safe.
Enjoy the sweet taste of Purity!

4. BISLERI TODAY:
The Indian consumer today enjoys the sweet and pure taste of Bisleri
mineral water. However in an effort to offer something special to out loyal
consumers we have recently introduced Bisleri Natural Mountain water –
water brought to you from the foothills of the mountain situated in
Himachal Pradesh. This newly launched offering has widened our product
range to two variants; Bisleri with added minerals and Bisleri Mountain
Water.
VISION:
Our vision is to be the dominant player in the branded water
business where the second player is less than 20% of our business.
MISSION:
We are in the business to serve the customer. He is the most
important. He is the only one who pays. He deserve the best quality and
presentation at a worth of the price. We must have world class quality, at
the lowest production & distribution cost. This must will make us an
unbeatable leader, and will have satisfied loyal cu7stomers.
CORE VALUES:
Integrity, Leadership, Teamwork, Co-operation, Quality, Passion,
Operrness & Transparency.

5. Why is water important?
Water is more than 75% of our body weight. It plays a major role in
almost all the metabolic functions like blood circulation, digestion,
excretion, temperature regulation etc.
For normal functioning of our body systems, our drinking water
should contain the right proportion of packaged drinks and no toxic
material or pathogens.
In fact, inadequate intake of our water is a vital fluid for our body
functions and no other fluid can replace it.
How much is enough?
We should consume about eight glasses (250ml) or more of water
every day.
Why bottled water”
This brings us to the fact that we cannot ignore the quality of water
we drink. When we are outside, or drinking water straight from the source,
we can never be too sure about it purity. Bottled water therefore is the best
way to ensure your safety.
Why harm can impure water do?
The impurities in water can cause Cholera, Kidney, Damage, Various
skin diseases and other Gastro – intestinal disorders. Due to increasing
water pollution, fresh water resources are shrinking.

6. The water provided by the Municipality is not safe and pure. Mere
supply of water is not sufficient.
Safe and pure drinking water supply is what required.
In most of the houses, boiling and filtering water has become routine
and compulsory.
In the rect years, even while going on journey, in hotels, during
occasions etc, buying bottled water has increased country wide.
The water contained in those bottles and puches is called “Natural
Packaged Mineral Water” and also mostly known as Packaged Drinking
water”.
It is simply the water from an under ground source purified to some
extent so that some of the heavy elements in that are reduced or removed.
During bottled water has become a trivial habit in many people’s
lives. Bottled water may even be necessary, for instance in case of
temporary tap water contamination. Whatever the reasons, the trend
towards consuming bottled water will keep increasing in the coming years.
The above reasons gave Aprajitha Agencies an ample opportunity
to serve the growing need of Kurnool City by proudly introducing their
product BISLERI.

7. OBJECTIVES
 To know why and when consumers make their purchase decisions
with regards to mineral water.
 To study the opinion of the consumers whether mineral water is
good or not from health point of view.
 To know the consumers brand preference.
 To know the factors that influence the Consumers to purchase
mineral water.
 To study the market situation like brand awareness competition
among various brands in mineral water.
 To study the consumers attitude regarding price, packing and purity
of mineral water.
 To study the modifications or suggestions that the consumers
suggest for the improvement of the product.
 To study the opinion of consumers regarding mineral water
consumption taking into accounts our Indian Economic conditions.

8. RESEARCH METHODOLOGY
Research is a systematized effort to gain new knowledge in other
words research is careful investigation or enquiry through search for new
feets in any branch of knowledge.
Redrran and mory, research as a “Systematized Effort to gain new
knowledge”.
Data Sources
1. Primary data
2. Secondary data.
DATA SOURCE:
Primary data refers to the data collected by the researcher on his
own which is the first band information and is more relevant. The normal
procedure is to interview some people individually or in groups. For this
study, respondents were given well-structured QUESTIONNARIE, with
closed as well as open – ended questions.
The first section of the questionnaire was prepared in order to ask
the respondents about their personal details like name, gender, occupation
and so on. The second section of the questionnaire was related to actual
study asking respondents about the details of MOBILE / WLL they use.
SECONDARY DATA:
Secondary data refers to the collection of already processed data
available the researcher through various sources like newspapers, journals,
magazines, reference books, internet etc.

9. SAMPLING:
A sample size of 100 has been chosen for the project study. The
sample choice is quite a comprehensive one as it has respondents from all
walks of life. The respondents are of gender, varied income groups and so
on, but all are residents of KURNOOL CITY.
SAMPLE PROCEDURE:
Sample random sampling method has been adopted for the study. In
random sampling each element of the population has an equal chance for
being selected for the sample.
INSTRUMENTS USED:
A questionnaire has been developed with an in-depth interview with
a few Mobile / WLL consumers. The questions are structured and
alternatives are provided for each question. The questions are simple and
direct so that the respondents can figure them out easily.

10. LIMITATIONS
Through every effort has been to make the project study
comprehensive , there have been limitations like.
 The study restricts to KURNOOL CITY.
 Time has been another constraint.
 The study has been centered to only 100 customers rather than
millions of customers around the nation.
 The study is based on the response of the respondents and is
assumed that they are honest in their response.
 The methods used in this project are random sampling method and
results obtained mat not be fully accurate ajnd believable.
 Some of the customers were indifferent to answer some of the
questions in the questionnaire. This might make the data incomplete
and hence may not be accurate.

11. CUSTOMER SATISFACTION
Today in the customer driven economy, all firms are engaged in a rat
race to attract customers and build a long term relationship with their loyal
customer. The key to customer loyalty is through customer satisfaction.
A satisfied customer will act as a spokes person of the company’s
product and bring in more buyers. There is also a high correlation between
loyalty and profitability. There is the pareto principle or te 80/20 rule. It
says that 80 percent of one thing comes from 20 percent of another.
That is to stay a small percentage of loyal customers will lend a large
weight to the company’s sales. So, marketers have to ensure customers
values satisfaction. For this, they have to ensure.
 Products are developed to meet customer requirements.
 Brands are positioned so as to convey DISTINCTIVENESS.
 Communications are used to convey consumers to experience that
goes on using “Value” added product.
 Delivery to reinforce the promptness in main available to the
consumers a “Value Added” productr.
 Relationships are built to offer lifetime customer value to enable the
customer to experience “Value Satisfaction”.

12. All the efforts of the marketers at trying to understanding buying
motives, organizing buying behaviors and working out suitable
promotional strategy to suit the consumer behaviour is to ensure costumer
satisfaction.
In today’s competitive environment, where companies are adopting
various methods to woo the prospective consumers, marketers have to
make all efforts to understand all the complexities, which go into the
buying behaviour and grame marketing programmes suitable to the target
market.

13. RESPONDENTS USING
MINERAL WATER
PERCENTAGE OF
RESPONDENTS SUBSCRIBERS
SUBSCRIBERS
YES 80 80%
NO 20 20%
From the 100 respondents being surveyed, it is found that 80% of
Respondents are the users of Mineral Water. 20% of the Respondents are
Not using. From the above details we can say that there is an ample
opportunity for the mineral water business to grow in the years to come.

14. USING
MINERAL WATER
20
YES
NO
80

15. PREFERENCE OF MINERAL
WATER
NUMBER OF PERCENTAGE OF
REASONS
RESPONDENTS RESPONDENTS
III Health 20 20
During Journey 20 20
Occasion 25 25
Non Availability of
35 35
Municipality Water
From the above table it is found that 20% of the respondents prefer
Mineral Water due ill Health. 20% of the respondents prefer during
journey. 25% of the respondents of occasion. 35% of the respondents due to
the Non-Availability of Municipal Water.
Data Source : Questionnaire

16. PREFERENCE OF MINERAL
WATER
20
35
20
25
III Health During Journey
Occasion Non Availability of Municipality Water

17. REASONS FOR PREFERENCE
NUMBERS OF PRECENTAGE OF
REASONS
RESPONDENTS RESPONDENT
Health concern 56 50 %
Necessity 25 25 %
Occassion 10 10 %
Others 15 15%
From the above it is found that 50% of the respondents prefer
Mineral Water for Health concern. 25% of the respondents prefer because
of necessity. 10% of the respondents prefer at times of Occasions. 15% of
the respondents prefer for other reasons.
Date Source : Questionnaire

18. REASONS FOR PREFERENCE
60 56
50
40
30 25
20 15
10
10
0
Health Necessity Occassion Others
concern

19. SOURCE OF AWARENESS
NUMBER OF PERCENTAGE OF
SOURCE
RESPONDENTS RESPONDENTS
T.V 40 40%
News Paper 40 40%
Friend & Relatives 10 10%
Shopkeepers 10 10%
From the 100 respondents being surveyed, it is found that 40% of
them are aware of BISLERI through T.V. 40% them are aware of BISLERI
through NEWS PAPER. 10% of them are aware of BISLERI through
FRIENDS & RELATIVE. 10% of them are aware of BISLERI through
Shopkeepers.
Data Source : Questionnaire

20. SOURCE OF AWARENESS
40 40
40
35
30
25
20
15
10 10
10
5
0
T.V News Paper Friend & Shopkeepers
Relatives

21. FACTORS INFLUENCING PURCHASE
NUMBER OF PERCENTAGE OF
FACTORS
RESPONDENTS RESPONDENTS
Purity 45 45%
Price 35 35%
Accessibility 10 10%
Brand Image 10 10%
From the 100 respondents it is found that 45% of the respondents
prefer BISLERI because of purity 35% of the respondents prefer BISLERI
because of its reasonable 10% of the respondents prefer BISLERI because of
Accessibility 10% of the respondents prefer BISLERI because of Brand
Image factors such as necessity safe side of health and so on.
Data Source : Questionnaire

22. FACTORS INFLUENCING PURCHASE
10
10
45
35
Purity Price Accessibility Brand Image

23. OPINION ABOUT PRICING
NUMBER OF PERCENTAGE OF
OPINION OF PRICING
RESPONDENTS RESPONDENTS
Highly Satisfied 50 50%
Moderate Satisfied 15 15%
Satisfied 20 20%
Not Satisfied 15 15%
From the 100 respondents it is found that 50% of them feel the price
Highly satisfied 15% of them feel the price is Moderate satisfied 20% of
them feel the price is satisfied. 15% of them feel the price is satisfied. 15%
of them feel the price is not satisfied.
Data Source : Questionnaire

24. OPINION ABOUT PRICING
50
50
45
40
35
30
25
20
20
15 15
15
10
5
0
Highly Satisfied Moderate Satisfied Not Satisfied
Satisfied

25. QUALITY OF BISLERI
NUMBER OF PERCENTAGE OF
OPINION OF PRICING
RESPONDENTS RESPONDENTS
Highly Satisfied 40 40%
Moderate Satisfied 30 30%
Satisfied 20 20%
Not Satisfied 10 10%
From the 100 respondents surveyed with quality of Bisleri 40% of the
respondents are highly satisfied. 30% of the respondents have moderate
satisfaction, 20% of them respondents feel that quality is satisfied. 10% of
the respondents are non-satisfied
Data Source : Questionnaire

26. QUALITY OF BISLERI
45
40
40
35
30
30
25
20
20
15
10
10
5
0
Highly Satisfied Moderate Satisfied Not Satisfied
Satisfied

27. AVAILABILITY OF BISLERI
NUMBER OF PERCENTAGE OF
CONSIDERATION
RESPONDENTS RESPONDENTS
Highly Satisfied 70 70%
Moderate Satisfied 15 15%
Satisfied 10 10%
Not Satisfied 5 5%
Out of the 100 respondents surveyed 70% of the respondents are of
highly satisfied with the availability. 15% of them respondents have
moderate satisfaction 10% of them are satisfied. 5% of the respondents are
not satisfied with the availability of bisleri.
Data Source : Questionnaire

28. AVAILABILITY OF BISLERI
70
70
60
50
40
30
20 15
10
10 5
0
Highly Satisfied Moderate Satisfied Not Satisfied
Satisfied

29. OPINION ABOUT PROMOTIONAL
ACTIVITIES
NUMBER OF PERCENTAGE OF
OPINION OF PRICING
RESPONDENTS RESPONDENTS
Highly Satisfied 40 40%
Moderate Satisfied 30 30%
Satisfied 25 25%
Not Satisfied 5 5%
Out of the 100 respondents surveyed 40% of the respondents are
highly satisfied with the promotional activities. 30% of the respondents are
moderately satisfied and 25% of them are satisfied and where as only 5% of
the respondents are not satisfied.
Data Source : Questionnaire
OPINION ABOUT PROMOTIONAL
ACTIVITIES

30. 40
40
35
30
30
25
25
20
15
10
5
5
0
Highly Satisfied Moderate Satisfied Not Satisfied
Satisfied

31. ADVERTISMENT OF BISLERI
NUMBER OF PERCENTAGE OF
CONSIDERATION
RESPONDENTS RESPONDENTS
Highly Satisfied 50 50%
Moderate Satisfied 25 25%
Satisfied 15 15%
Not Satisfied 10 10%
Out of the 100 respondents surveyed 50% are highly satisfied with
the advertisement;moderate satisfaction can be seen among the 25%,15%of
the respondent are satisfied and 10%of then are totally not satisfied with
advertisements of bisleri.
Data Source : Questionnaire

32. ADVERTISMENT OF BISLERI
50
50
45
40
35
30
25
25
20
15
15
10
10
5
0
Highly Moderate Satisfied Not Satisfied
Satisfied Satisfied

33. HEALTH POINT OF VIEW
NUMBER OF PERCENTAGE OF
OPINION
RESPONDENTS RESPONDENTS
YES 85 85%
NO 15 15%
Out of the 100 respondents surveyed,It is found that 85% of them
feel that MINERAL WATER is good from health point of view. 15% of
them feel that MINERAL WATER is not absolutely good from health point
of view.
Data Source : Questionnaire

34. HEALTH POINT OF VIEW
15
85
YES NO

35. SUITABILITY OF INDIAN ECONOMIC
CONSIDERATION TO OPTION FOR
MINERAL WATER
NUMBER OF PERCENTAGE OF
OPINION
RESPONDENTS RESPONDENTS
YES 30 30%
NO 70 70%
Out of the 100 respondents surveyed. It is found that 30% of them
opinion that INDIAN ECONOMIC CONDITIONS are suitable to opt
MINERAL WATER. 70% of them feel that INDIAN ECONOMIC
CONDITIONS are not suitable to go for MINERAL WATER.
Data Source : Questionnaire

36. SUITABILITY OF INDIAN ECONOMIC
CONSIDERATION TO OPTION FOR
MINERAL WATER
30
70
YES NO

37. SWOT ANALYSIS
The overall evaluation of a company’s strengths, weakness,
opportunities and threats is called SWOT analysis.
STRENGTH
 Market potential is very high and simply unimaginable.
 Even rural areas are giving sufficient sales.
 Low seasonal fluctuations in sales.
 Less working capital required for the firm.
 Once the brand attains popularity, sales increase automatically.
 Prevalling market terms are cash.
 The biggest advantage of Mineral Water business is the availability
of the only raw material – water, which is plenty and free of cost.
 Poor quality of water supplied by local municipality is forcing
people to option for mineral water, increasing the market share.
 Poor quality of water is available in some areas like fluoride affected,
excess iron etc.
 Marketing is very easy and simple, provided manufacturer operates
in right segment, which includes bottles, pouches, bubbletops, etc.

38. WEAKN ESS
 Large distribution network is required.
 Low Profile (image)
 Advertising is essential to push the brand to make it highly
successful.
 Necessary to invest in high distribution set up.
OPPORTUNITIES
 One can sell in bottles and pouches for increased margins and
concentrate in a particular area to maximize profits.
 The increasing awareness of Packed Drinking Water even among
uneducated.
THREATS
 Increasing growth of duplicate brands. The terms MINERAL
WATER is misleading.
 The reason is contents of minerals in such bottles have no standards.
 There exists mere competition between Regional & National brands
and among themselves.

39. FINDINGS
1. From the survey conducted, it is found that consumers belong to
Different occupations are using Mineral Water.
2. From the survey I have conducted in Kurnool city, it is found that a
majority of the respondents are male and the rest are Female.
3. From the study conducted, it is clear that consumer’s main reason
“Why they have option for Mineral Water is” Necessity, growing
standard of living, Fashion, awareness and growing competition”.
4. From the survey, we come to know that price and services are
considered as the major factors for option to a Particular Brand.
5. From the study we come to know that other brands like AQUA
FINA, KINLEY are mostly preferred by consumers.
6. From the study we come to know that most of the consumers feel the
prices are reasonable.
7. From the survey conducted most of the consumers feel that
unreliability and irregular supply of municipal water them sift to the
concept of “Mineral Water”.
8. The survey reveals the awareness of consumers towards “Mineral
Water” which is a very good opportunity for the manufactures.
9. The survey predict the growing need of “Mineral Water” in the
coming days and also the level of competition to be faced.

40. SUGGESTIONS
1. Improve the promotional activities.
2. Maintain the reasonable prices.
3. More advertising of the product is needed.
4. Improve awareness among people about the importance of
MINERAL WATER.
5. Save the product from duplication.
6. Maintain the same taste and quality.
7. Spread the distribution network to some more areas.
8. To make a good health.
9. Safety the packing.
10. To maintain good quality.
11. More taste of water.
12. People can change them decision mineral water drinking.
13. Any where availability of Bisleri.
14. Almost all using the mineral water.
15. They do use people the mineral water is anything.
16. To decrease the ordinary branded mineral water.

41. QUESTIONNAIRE
Name : Age : [ ]
Gender : Male : [ ] Female [ ]
Occupation :
1) Do you consume mineral water? [ ]
(A) Yes (B) No
2) When do you prefer mineral water? [ ]
(A) III Health (B) During Journey
(C) Occasions (D) Non-Availability or Municipal Water
3) Why mineral water is preferred to ordinary drinking water? [ ]
(A) Health Concern (B) Necessity
(C) Occasion (D) Others
4) How did you come to know about “BISLERI”? [ ]
(A) Television (B) Friends and Relative
(C) News Paper (D) Shop-Keeper
5) The main factor that influences you to prefer “BISLERI”? [ ]
(A) Purity (B) Price
(C) Accessibility (D) Brand Image
6) Are you satisfied with price of “BISLERI” [
]
(A) Highly Satisfied (B) Moderate Satisfied
(C) Satisfied (D) Not Satisfied

42. 7) Are you satisfied with quality of “BISLERI”? [ ]
(A) Highly Satisfied (B) Moderate Satisfied
(C) Satisfied (D) Not Satisfied
8) Are you satisfied with availability of “BISLERI”? [
]
(A) Highly Satisfied (B) Moderate Satisfied
(C) Satisfied (D) Not Satisfied
9) Are you satisfied with promotional activities “BISLERI”? [ ]
(A) Highly Satisfied (B) Moderate Satisfied
(C) Satisfied (D) Not Satisfied
10) Are you satisfied with the advertisement of “BISLERI”? [
]
(A) Highly Satisfied (B) Moderate Satisfied
(C) Satisfied (D) Not Satisfied
11) Any Valuable Suggestions Regarding improvement of product.
____________________________________________________________
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43. BIBLIOGRAPHY
CONSUMER BEHAVIOUR - SUJAR. NAIR
COMPANY PROFILE - www.jetpac-india.com
Website : www.bisleri.com