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What IS a story?




                   Anjali Ramachandran
                   PHD Media
                   @anjali28
Storytelling is…
MAGIC
Storytelling is…
JOURNALISM
Stories are…
CITIES
Storytelling is…
MUSIC
Storytelling is…
ACTIVISM
“I realised the importance of
having a story today is what really
separates companies. People
don’t just wear our shoes, they tell
our story.”




                           Blake Mycoskie
                           TOMS Shoes

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