2. #1 Feature your brand prominently in the
app name
USING YOUR BRAND NAME AS A LINK, IS CRITICAL FOR TAPPING INTO
THEIR ENORMOUS (LARGE) LINK EQUITY. (SEE GROUPON, AMAZON,
AND EBAY
EXAMPLES BELOW.) BE SURE TO FEATURE THE BRAND NAME IN THE
DOWNLOAD PAGE URL AS WELL
3. Tip #2: Link to your app profile page(s) from
your home page and/or site footer
Consider building a landing page or section dedicated to your
apps with screen shots, reviews, features, etc.
But it must also have links from the most important pages of your site,
and follow
Example : REI
rei.com/mobile.html
4. Tip #3: Include your brand name in the
link text that points at app download
pages
Too many brands make the mistake of linking to the app profile
page without including the brand name, as in
“Download iPhone App.”
Download the eBay iPhone app
5. Tip #4: Provide a QR link to download the
app from your desktop site landing page
Use QR codes to give desktop site visitors easy app access.
Quick Response Code
6. Tip #5: Cross-promote your app to mobile
users, searchers, and bots
When iPhone, iPad, or Android browsers hit your site (desktop or
mobile), provide a link at the top of the page for them
to download the appropriate app for their device.