The Move Report is a monthly report where you will find 10 trending topics of marketing and advertising industry worldwide.

2. MONTHLY
M O V E
R E P O R TT e n T o p i c s M o v i n g I d e a s
A p r i l 2 0 1 7

3. WORLDS APART:
AN EXPERIMENT
Once again a global brand touches
on issues such as politics and religion
within its campaigns and exposes
itself to being the focus of social
networking critiques. First Pepsi,
now Heineken, some in agreement
and others against. However they
are brands that through a position
have made that many people speak.
To Pepsi has cost a reputation crisis
but most of them have won many
supporters.
Know Heineken’s last campaign and
judge.
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4. “THE WALLS”
Following the brands with posture.
Diesel appears with its last campaign
with political tint "Make Love Not
Walls" that refers to the proposal of
Trump to build a wall in the border of
Mexico. The highlight of this case is to
see how Diesel Japan makes relevant a
problem that in theory may be very
distant for its local market and makes it
absolutely suitable.
Here a great sample of how to bring to
life of local consumers the essence of a
global campaign.
Discover here the global campaign:
http://bit.ly/2kFL613 and watch
the local there 
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5. 3TOP
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OCEAN DILDOS
Ending with the sample of brands
with a decisive position about
subjects that many others prefer to
ignore. MTV Brazil seeks in its most
recent campaign through a very
provocative message attract the
attention and generate
consciousness about the trash we
throw to the oceans and the damage
we cause it.
#MTVDildos comes as a disruptive
idea that want to touch the younger
audience and prevent it from being
another wallpaper campaign.
Know more here:
http://bit.ly/2pT30PP

6. ECHO LOOK
Amazon introduces its smart camera
Echo Look, this is distinguished by
having Alexa, Amazon's artificial
intelligence that works by connecting
to a Wi-Fi network and allowing you
not only take photos and videos
without using your hands but also
receive recommendations about
your clothing.
This new toy integrates four flash,
microphones, speaker and a 5
megapixel camera with the ability to
detect depth to make the
background blurry.
Echo Look is now available on
Amazon for only USD $ 199.
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7. THE LENZ
A brilliant digital content strategy was
launched last month by the most
recognized virtual band in the world,
Gorillaz. They developed together with
the telecommunications company
Deutsche Telekom and Saatchi & Saatchi
agency The Lenz, an augmented reality
app that works through Chroma Keying
technology and uses the color (In this
case magenta, the brand's corporate
color) to unlock exclusive content of
Gorillaz's new album "Humanz"
A successful strategy within the music
and advertising industry, which
managed to surprise and engage its
target.
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8. 6SOCIAL
MEDIA
MOVE
SKIN MEMORIES
A simple campaign developed by
BBDO and Euromelanoma Belgium
through Facebook Memories that
aims to have a great impact on the
population and seeks that year after
year, public or private, remind
people to check their skin and help
them measure growth and evolution
of their skin marks.
In addition, the Skin Memories posts
themselves will contribute to a
strengthened awareness and
behavior change.
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9. 7SOCIAL
MEDIA
MOVE
RACING BATTERY
CHALLENGE
To demonstrate the power of the
battery of the Huawei Mate 8,
Ingenia, Perú create the first snails
race of the social media.
An unusual and fun territory within
the category of electronic
technology, which achieved a
successful result and attracted the
attention of the local media and
consumers. And most importantly, it
proved why the battery of Mate 8 is
one of the most durable on the
market.
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10. HUAWEI HYBRID ZOOM
DDB & TRIBAL Poland, created for
its client Huawei a particular
campaign to demonstrate the
power of the camera of its new
smartphone Huawei P10.
In a series of 3 films it makes
evident that Huawei P10 has a
great hyper-zoom that lets you
make great macro close-ups.
Discover those 3 films here:
http://bit.ly/2qpWNig
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11. YOUTUBE ADS
LEADERBOARD:
APRIL 2017
These are the tops ads that people
chose to watch on Youtube last
month.
Enjoy it!
http://bit.ly/2pI9LII
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12. IBM: THE VOICE OF ART
According to a 2010 study by the
Brazilian Institute of Economic
Research, 72 percent of Brazilians have
never been inside a museum. IBM
Watson and Ogilvy in Brazil created an
interactive guide, The Voice of Art,
that lets people have conversations
with work housed at the Pinacoteca de
São Paulo Museum.
The Voice of Art uses cognitive
computing to make museum visits
more interactive and personalized
with an artificial intelligence assistant
powered by IBM Watson.
Discover the result of this campaign
there 
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13. MONTHLY
M O V E
R E P O R TT e n T o p i c s M o v i n g I d e a s
A p r i l 2 0 1 7
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