1. How effective is the combination of
your main products and ancillary
texts?
Anisha Patel

2. Branding
• Brand is more than a product as a brand is the particular make of the product. A
brand often refers to more than one product. Branding is about creating an image
that people link to a particular type of product. Therefore branding is more than
advertising however advertising would be one part of the brandings grand plan.
Brands turn a product into something unique and special to help them sell and
they work because they offer us a form of guarantee, a set of ready made values
attached to a product that we too can adopt upon purchase. Repeated buying of a
product over time creates a friendship like a bond with the product.
Branding is important for music industries as particular music genres have their
own music video style and iconography and branding helps to develop the artists
own star iconography.
Therefore branding is important for our music video as we want to create a star for
the R&B genre with his own style and iconography. We are using Chris Brown as
inspiration as to how we want our artist to come across to the audience.

3. The song we used is ‘Strobe light’ this song is a R&B genre song. Therefore we
decided to research many R&B artists and Chris Brown in particular.
Chris Brown’s brand image is young, youthful, energetic and smooth. He uses a lot
of energy in his music videos, I.e the dance moves, and also doesn’t just rap but
has a smooth singing voice. His lyrics in each song are meaningful. Also he is
represented as a gentleman and a ladies man, as his main target audience is
females. He dresses very urban, but also has a hint of smart wear. This may be
done to apply to a wider audience. A clear link between our artist and Chris
Brown can be seen throughout our video and ancillary tasks. An example of this
would be Chris Browns album cover and our album cover.
The use of the fedora hat connotates
Chris Brown is a gentleman and a
ladies man therefore we also made
the artist wear a fedora hat as we
wanted a similar brand image.
Both of these covers give us a close up of
the artists this is done to make them look
attractive.

4. As other genres this genre also has its own codes and conventions such as a lot of
Bling and expensive items. We analysed some R&B music videos one of them was
Chris Brown Forever
In this video Chris Brown doesn’t really dress formal as he sticks to one outfit
throughout this video. This song and music video reflects his brand image as he is
dancing with a girl and the lyrics of this song is very meaningful e.g. ‘it’s like I
waited my whole life for this one night’ this would appeal to his main targeted
audience ‘teenagers’ as it’s about love and it also show’s his ‘gentleman’ image as
he’s singing about a girl. The girl in the video helps the video to appeal to the male
audience as they would find it boring if it only had Chris Brown in it, therefore by
having a main female character with the protagonist ‘Chris Brown’ in this video it
appeals to a wider audience. This video fulfils the R&B conventions as it starts of
with Chris Brown getting out of a very expensive car therefore it show’s he’s rich
and makes people look up to him and because a lot of this video is studio based
where the background is edited e.g when he’s dancing with the orange
background.

5. We followed these conventions as we also made the artist look rich by
making him wear a lot of jewellery so the audience look up to him and the
song we chose also reflects his brand image as it is about a girl and has a
love theme. We therefore also had a female character in the video with
our artist to show he was singing to her. As Chris Browns forever video had
a lot of different and edited backgrounds we also used different
backgrounds and kept Strobe lighting for the chorus - Chorus:
“Im attracted
Shes pulling me close like a magnet
But every time I reach trying to grab it
She goes oo oo
Like a ghost oo oo
Like a strobe light
Shes flashing in and up burning my eyes
Like a strobe light
While everything is moving in slow motion time
Like a strobe light
Now baby that I got your arm
Imma make her mine (mine)
Everybody pulsing like a strobe light (light)
Like a strobe light
Like, like, like a strobe light
Like a strobe light
Like Like Like a strobe light
Like a strobe light
Like Like Like a strobe light
Like a strobe light
Like Like Like a strobe light”
We therefore kept a clear understanding between the lyrics of the song and the
music video. Our Music video was studio based as most R&B videos are including
‘Forever’

6. As other genres this genre also has its own codes and conventions such as a lot of
Bling and expensive items. We followed these conventions as we made the main
artist wear a lot of jewellery.
We carried out a lot of research in this genre before creating our poster and album
covers an example of a R&B artists album cover we annotated would be Chris
Brown.
The background of this
In this cover he is wearing
album tells us Chris
white and the fedora hat
this is done to Brown is a R&B/ hiphop
emphasize his artist as it has big
gentlemen image. speakers in the
background..
However he is also
wearing jewellery this is and then the mike in
done to fulfill the R&B his hand adds to this.
genre conventions as
this genre is about
‘showing off’ and this
dress sense also helps it
to appeal to a younger
audience.

7. • The ancillary tasks we have created fit in well into this genre as we have followed
all the codes and conventions of the R&B genre. Overall I think our music video,
album cover and magazine advert all work effectively as there is a colour theme of
lots of reds, black and oranges between them all which are often colours
associated with the R&B genre.
Front Cover Left Side Panel
Right side Back Cover- Contents
Panel- of the songs in the
Thankyou album
section

8. Magazine Advert
Fedora hat to emphasise
our artists image of being a
gentlman
We have used a lot of Red
in this advert to connate
our artists passion for
singing.
He still has jewellery on as
his brand image of a cool
‘ladys man’ still needs to
remain the same and
reflect the fact that he is a
R&B artist.