This presentation has brief introduction to social media marketing, it doesn't go into details but talks briefly about different social media channels.

1. Marketing at the speed of Social Media A comprehensive guide for beginners By Anis Khan Photo: miss blackbutterfly @flickr

2. The rules of online marketing communications have changed. Photo: Zamber @flickr

3. Web 2.0 means the second generation of web design and development. Web 2.0 changed the role of Internet in our lives Photo: pankcho @flickr

5. connect with each other,

6. form communities, and

7. exchange ideas, viewpoint and content. The popular services like YouTube, Wiki, facebook and twitter are examples of Web 2.0.

8. Welcome to a more interactive, collaborative and democratic Internet

9. There are so many options; and all are related to each other. Photo: jasontheaker@flickr

10. Social media is the by-product of Web 2.0

12. Social media is a combination of various elements for finding identity, relevance and happiness in today’s fast paced world. Photo: barca @flickr

13. Social Media Pillars Sharing Expression Interactive Community Networking

14. Within each pillar there are lots of social media options…

15. 1. Expression: Blogs Photo: bluedreams @flickr

18. Micro-blogging / Presence applications: These sites allow users to post their views, status, ideas, thoughts etc. in limited words or short sentences. The examples of micro blogging websites are:Twitter, Plurk, Pownce, Jaiku

21. The social networking websites allow people to become member and connect with friends, family/ relatives, colleagues, business associates etc.

22. These sites are like continuous party of like minded people, or present day rotary club or ballrooms. Photo:seite-3 @flickr

24. To stay in touch with friends and family

25. To keep business contacts

26. Dating

27. Common interests / online community

30. Many people generate their own content (e.g. photos, videos, presentations) and share with others; while others might upload content that doesn’t belong to them.

32. Photo: Flickr, Zooomr, Photobucket, SmugMug

33. Opinion & knowledge: wikipedia, epinions, Yelp, Yahoo! Answers, WikiAnswers, forums, poll sites

34. Game: Miniclip, Kongregate

35. Video: YouTube, Vimeo,

36. Audio and Music: imeem, The Hype Machine, Last.fm, ccMixter

37. Bookmarks: Delicious, StumbleUpon, Stumpedia, Google Reader

38. social news/ links: Digg, Mixx, Reddit

39. Reviews (Products, services and employers): epinions.com, MouthShut.com, Jobeehive.com

41. Internet advertising can be easily ignored, because unlike TVCs or full page press ads, online ads do not block the whole scene demanding attention. The users are looking for something specific on the net, and can easily ignore ads, if they are not already blocked by pop-up blockers. Thus, the advertising content has be something that the users want. Photo: blue dreams (gone) @flickr

43. Social media marketing is about communicating the brand advantages in a manner that engages the potential customers and encourage them to spread the word.

45. The social media allows spontaneous feedback of the consumers, and gives them control to spread the word.

46. Social media can treat the brand in a different manner than what the core brand proposition suggests

49. The consumer is really the king, you cannot throw anything on their face ; unless the users really feels the content worth reading or spreading, they are not going to do it.

50. Social Media allows creative experimentation without damaging the core brand equity

52. Viral content does not do a hard sell, but just give a point of view on the brand

53. Many times the viral content do not appear to be sponsored by the brand itself

55. Empowers consumers

56. Builds brand communities

57. Brands get personal touch

58. Active listening to the consumers

59. Faster conversation – especially blogs can carry news very faster than any other medium

61. Avoiding hard sell – most of the people would want entertainment only

62. Scandals spread fast – if there is a marketing or product blunder, the news will spread very fast; but, if you are there on the social media, you can at least give the other side of the story

63. Needs constant update and new ideas- people lose interest fast

65. Are your targeted audiences available on the social media, and if yes, what type of social media they are most likely to follow?

66. Are you keen to listen to your target audiences in the social media?

67. Can you stand up negative comments or criticism on the social media?

69. Social media has reach for only certain type of target audiences (probably younger and tech savvy), it is good to create buzz but may not reach all the consumers

71. 1. Tell them stories Coca-Cola blog has lots of stories related with the brand. Blogs and micro-blogs offer opportunity to tell news, initiatives, developments related with the brand in different dimensions

72. Coca-Cola Example: Blog

73. 2. Give them a toy Sony created Vampires Widget with 30 Days Night, to promote their movie Vampires, where members bite each other to receive points (and duel).

74. Sony Example: Facebook

75. 3. Give them something to explore Dell has an island on the virtual world ‘Second Life’ where users explore different places.

76. Dell Example: Virtual World

77. 4. Entertain them Honda has a channel on YouTube that shows different videos related with Honda

78. Honda Example: YouTube

79. 5. Reward them To celebrate Moonfruit's 10-year anniversary, the company created a contest where Twitterers could win one of 10 Apple MacBook Pros over a seven-day period. It create much buzz, tripled trials of company’s products and paying customers increased by 20%.

80. Moonfruit Example: Twitter

81. 6. If you have got a crazy idea, use it P&G created a fictitious ‘boy with girl’s parts’ to promote Tampax tampons. This boy had videos, blog, twitter updates to give what it feels like being a girl, and would often talk about Tampax in the stories

82. Tampax Example: Comprehensive

83. And remember, social media is highly interlinked, if you really have something interesting, it will go on spreading.. Sharing Expression Interactive Community Networking

84. Essential learning: Instead of doing hit and run activities, plan a complete initiative or promotion which can be promoted across different social media channels. This will create synergy in different channels. Even your other marketing communication machinery e.g. ad campaign or PR can be used to promote this initiative. P& G Tampax and Ford Fiesta are few of the examples to refer to for comprehensive use of social media.

86. Adding value to the consumer knowledge, insight, perspective or life

87. Add popularity to the brand