Nick De Mey (Board of Innovation) Title: Innovate like a startup Intrapreneurship Conference 2014 www.intrapreneurshipconference.com #Intracnf14

1. innovate like a startup!
by @nickdemey (co-founder www.boardofinnovation.com)

2. Who’s that guy?

3. Nick De Mey - @nickdemey
co-founder Board of Innovation

4. “It’s our goal to make corporates innovate
like startups to challenge the status quo.”
our vision

5. Intrapreneurship
(Corporate Entrepreneurship)
“The act of behaving like an entrepreneur while
working within a large organization.”

6. Step 1
make
corporate suits
act like startups.
flickr cc tymtoi
some call this
#intrapreneurship

7. How?
Pull them
out of their
comfort zone.
flickr cc ennuipoet

8. Accept the fact that you’ll have
to explore new territory.

9. “Startups are not smaller
versions of big companies"
- Steven Blank, author The Startup Owner's Manual

10. To innovate, you have to
work in a different way.

11. Entrepeneurial theatre.
Do research & Build product Learn
1 year
Market launch!
3 months
Market launch!

12. Entrepeneurial theatre.
Do research & Build product Learn
1 year
Market launch!
3 months
Market launch!
Looks more like this:
3 months

13. Best of both worlds!

14. Large Corporate: Can enter a market in no time.

15. vs Small startups that have to use guerrilla tactics.

16. Intrapreneur: More like a one-man-army.
Very special skill set
needed!

17. Startups =
no magic potion

18. Not everyone will succeed…
2006
“web 2.0"

19. Not everyone will succeed…
2009

20. Out of nowhere?
$9 billion valuation?

21. Pull out of comfort zone?
Different allies & enemies = different tactics

22. Case:

23. Shuttle service: What if… we integrate smart tech?

24. Imagine: Self driving car bringing kids to school & back.
A service offered to
‘groups’ of parents.
Sold to schools.

25. When to apply
Intrapreneurial tactics?

26. Innovation Scope

27. Innovation Scope
1
3
4
5
2

28. Innovation Scope
1
3
4
5
2

29. Innovation Scope
G H I
D E F
A B C

30. Comfort zone
Different stakeholders

31. Stakeholder:
Lonely wolf.

32. “Publicity triggers the
corporate immune system”

34. Hide it: Just marketing, nothing to see here…

35. Don’t share all the scary details…
You asked permission for…

36. Don’t share all the scary details…
Actual usage:

37. Stakeholder:
Supported by
high level MGMT

38. What is this?

39. What is this?

40. Test the water.

41. “If you can show me the business
case, it’s already too late!”
- Bill Gates

42. Stakeholder:
Close colleagues

43. Move slow.

44. Examples
#amazeme sessions,
After hours guerrilla club,
…

45. Stakeholder:
Other employees

46. What is this?

47. What is this?

48. Make it hard to compare (or kill)

49. New skills:
out of comfort zone
Intrapreneur = be an entrepreneur

50. Who is this?

51. Anna Chapman: Russian Spy

52. New skills are needed to blend in.
Internal
(other employees)
External
(other entrepreneurs)

53. New skills:
internal

54. New skills:
External

55. Create a sixth sense

56. Triggers for innovation.
Because we can make it! Because they want a solution!
Customer
driven
Technology
driven

57. Triggers for innovation.
Because we can make it! Because they want a solution!
Customer
driven
Technology
driven

58. Triggered by technology.
“ A smart fridge with an integrated
computer to offers recipes, order food...”

59. Triggered by technology.
“ A smart fridge with an integrated
computer to offers recipes, order food...”
This idea lives almost half a century.
Honeywell 1969

60. Triggered by technology.
“ A smart fridge with an integrated
computer to offers recipes, order food...”
And comes back every 2-3 year.
Honeywell 1969
Winnipeg 1977
LG 2012
V-Sync 1998

61. Case (ninetees) car + home automation?
“Fill the bath when I head home.”
Could you name a similar case today?

62. Existing tech & infrastructure limits our thinking.

63. Existing tech & infrastructure limits our thinking.

64. Existing tech & infrastructure limits our thinking.

65. Existing tech & infrastructure limits our thinking.

66. Learn to observe!
-VS-

67. What will we laugh with in the future?

68. Know to where to find
inspiration

69. Collect resources
Look for other “experiments”?
www.producthunt.com
www.springwise.com
https://news.ycombinator.com
http://www.coolbusinessideas.com
crunchbase.com
https://angel.co/
https://www.kickstarter.com/
http://www.reddit.com/r/startups/
http://quora.com/
…

70. How to “be”
an entrepreneur?

71. non-written rules - code of conduct…

72. Direct interaction
with customers?

73. Observed different users, 2 tasks:
“Gather inspiration for your new
kitchen.”
“Find a professional to help you.”

74. Quick & Dirty is often good enough.

75. Be honest.

76. Be honest: What do we know (& don’t know?)
https://www.youtube.com/watch?v=GiPe1OiKQuk

77. Become a new person.

78. Are you ready to
sacrifice your best people?