Aniruddh Naik
3 SlideShares 153 Seguidores 203 Seguindos
Personal Information
Organização/Local de trabalho
Mumbai Area, India India
Cargo
A Storyteller understanding the world through stories
Setor
Advertising / Marketing / PR
Site
http://www.aniruddhnaik.brandyourself.com
Sobre
My Brief Story: I got introduced to the word of 'Brand Storytelling' in my MBA. Being a blogger, published author since 2011, coupled with my penchant for marketing and branding it immediately seized my attention. I started exploring how storytelling can be used in branding. I read books, articles on storytelling but always felt incomplete. So I resorted to observing consumers around me, away from me; online and offline. I started noting down my observations in my diary (6 of them!). This was the point when I started getting stories from 'people' as opposed to 'consumers'. This was when insights almost voluntarily came knocking on the mind-doors. That's why our work featured in Ad Ag...
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consumer observations ideas insights india storytelling marketing stories creative
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Documentos

(3)

Observation | Stories | Insights Week 1

Há 8 anos • 531 Visualizações

Observation | Stories | Ideas Week 2

Há 8 anos • 315 Visualizações

Observation | Stories | Insights Week 3

Há 8 anos • 173 Visualizações

Gostaram

(31)
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What is Comms Planning?

Julian Cole • Há 10 anos

The birth of a grand strategist

Anton Averyanov • Há 11 anos

How to-fail-golden-drum2

Anton Averyanov • Há 11 anos

Instigating the Car category In India

WolfzHowl Strategic instigation • Há 6 anos

Television: Creative and Programming Strategy Document

Tushar A Amin • Há 12 anos

The Search for Meaning in B2B Marketing

Velocity Partners • Há 10 anos

Strategic Planning & the Importance of Consumer insights

Karen Saba • Há 11 anos

What is consumer insight in advertising?

Aleksas Drozdovskis • Há 11 anos

Consumers insights

Mitya Voskresensky • Há 13 anos

Bata Case Study

raulpin101 • Há 11 anos

Consumer Perception

Balachandar Kaliappan • Há 11 anos

3 Storytelling Tips - From Acclaimed Writer Burt Helm

Ethos3 • Há 8 anos

28 Interesting Indian Social Media Campaigns Q2 2014

Lighthouse Insights - Indian Social Media News • Há 9 anos

Consumer & Brand Trends in a Digital World 2014

IdeateLabs • Há 10 anos

Campaigns 2 conversations

Arnab Mitra • Há 13 anos

ITC- Distribution Channel

Madhusudan Partani • Há 14 anos

The packaging industry in india

Udyog Mitra (Bihar) • Há 11 anos

Comparative study of Indian & Chinese packaging industry

Priya Kumbhat • Há 13 anos

Darashaw Co Ltd

Sandip Parulkar • Há 12 anos

MakeMyTrip.com: Case Study and Analysis

Rahul Wane • Há 10 anos

Ethnography and Observation in Applied Marketing Research

Kelly Page • Há 13 anos

White Space Creativity - Frontend Conference CH 2014

Denise Jacobs • Há 9 anos

Colgate rural marketing jay

Jay Parekh • Há 12 anos

How the Psychology of Color Can Increase Your Website Conversions

Kissmetrics on SlideShare • Há 9 anos

Josemon final report - v-guard industries Ltd

Josemon Varghese • Há 11 anos

Brand equity drivers of colgate

Kirtan Pandya • Há 11 anos

Indian Jugaad

Santosh Maurya • Há 12 anos

E commerce india

sandraduhrkopp • Há 12 anos

The Future of Mobile Payments

Jonathan LeBlanc • Há 9 anos

A project report on rural marketing

Projects Kart • Há 13 anos
Personal Information
Organização/Local de trabalho
Mumbai Area, India India
Cargo
A Storyteller understanding the world through stories
Setor
Advertising / Marketing / PR
Site
http://www.aniruddhnaik.brandyourself.com
Sobre
My Brief Story: I got introduced to the word of 'Brand Storytelling' in my MBA. Being a blogger, published author since 2011, coupled with my penchant for marketing and branding it immediately seized my attention. I started exploring how storytelling can be used in branding. I read books, articles on storytelling but always felt incomplete. So I resorted to observing consumers around me, away from me; online and offline. I started noting down my observations in my diary (6 of them!). This was the point when I started getting stories from 'people' as opposed to 'consumers'. This was when insights almost voluntarily came knocking on the mind-doors. That's why our work featured in Ad Ag...
Marcadores
consumer observations ideas insights india storytelling marketing stories creative
Ver mais