Mais conteúdo relacionado
Semelhante a Are you LinkedIn? (20)
Are you LinkedIn?
- 1. Are you ?
Thoughts and experience of building a sales network
August 2008
- 2. Why do I like to be LinkedIn?
My direct connections – 622
2° of Separation – 77,300+
3° of Separation – 3,691,500+
When I search, I can see names, designations, job description, many
times the entire resume of 3,769,400+ people. This is just 15% of
people on LinkedIn…imagine the potential
My connections are in 60 industries and 79 locations
Profile of my connections…CEOs – 15; VPs – 55; Director of
Engineering – 8; and so on
It feels great to be 2 degrees away from Prince of Wales, Barak
Obama and John McCain!
© Anindya Bhaduri Slide 2
- 3. Did you know?
The average number of LinkedIn connections for people who work
at Google is forty-seven
The average number for Harvard Business School grads is fifty-eight
All 500 of the Fortune 500 are represented in LinkedIn. In fact, 499 of
them are represented by director-level and above employees
Bay area has the densest concentration of users
97% of LinkedIn users join based on invitations from existing
members
San Francisco-based executive headhunter Ron Bates has the most
LinkedIn connections with 33,540 direct contacts
The average LinkedIn user is 39 and makes $139,000 a year
© Anindya Bhaduri Slide 3
- 4. 6 LinkedIn Sales Techniques
1) Build target executive lists
2) Finding out what the person is working on
3) Gather information about companies
4) Browse tons of competitive information
5) Target in non-obvious ways …want a golf partner at a major
account?
6) Leverage ‘People you may know’ feature
© Anindya Bhaduri Slide 4
- 5. The Network Effect
What does connection hierarchy mean? Six Degrees of Separation -
it is all statistics
Focus on the absolute size of your network
Why does size matter?
The larger your network – the more people you can see
The larger your network – the more people that can see you
The larger your network – the more people you can search or
touch
Two philosophies of network building
Trusted networks – smaller but more referenceable
Connected networks – larger but non referenceable
© Anindya Bhaduri Slide 5
- 6. What we often overlook
Don’t just restrict your circle to your company – reach out to friends
in school/colleague, ex-colleagues, your neighbor, customers, the
guy/gal you had coffee with…
Use LinkedIn search effectively. You can have structured,
unstructured or a combination search
Every time someone accepts your invitation, go checkout his/her list
of contacts…you will be surprised how many people you know
Get into relevant groups. Advantage – you can see all group
members even though you are not connected and they feature in
your search results
© Anindya Bhaduri Slide 6