The document provides design ideas for the Kijiji website, covering concept, color, and tone. It suggests an engaging banner image and easy to use navigation and search features to define the concept. For color, it recommends using light and dark shades or a unique color theme. The tone should feel professional, fast, and simple to allow easy browsing while keeping the mood calm, straightforward, and interesting. Visual examples are included to inspire the final design.

1. Visual Inventory
Kijiji
PREPARED BY JERALD ANCHETA
April 11, 2015

2. Introduction
Hello, this quick presentation will cover design ideas for the Kijiji website. The design
components are: concept, colour and tone.
Visual examples are added for inspiration and aid in the final design.

3. Concept
Effective concepts communicate the company brand
and objective quickly to its users.
An organized presentation of products and services is
important to create the impression of a professional
and well thought design.

4. An engaging banner image defines this design and delivers a message to first time or frequent
visitors. The navigation and search bar are easy to see.
Could you imagine what a large banner look like in your website?

5. A clean design of product placement without sacrificing brand, details and links. A perfect way
to keep viewers interested.
Perhaps a larger thumbnail is better for product preview?

6. This example has a large search bar, a useful alternative to using a category section for users to
search for a specific information in the website.
Do you like a search bar or a menu instead?

7. Colour style must be unique in a website. An original
color theme is important in site design, as well as the
use of colour palettes.
Colours can be used to highlight parts of the webpage,
or as a main theme.
Colour

8. A dark background color is ranked the most favourite from others. Going dark allow easy
product browsing and images look appealing to users.
Or different shades of grey perhaps?

9. A lighter and full width design create a crisp and professional impression with simplicity in
mind.

10. This example shows a clean way of using two colours in the main page. A combo like this looks
appealing and simple.
Do you like a single colour instead?

11. Tone
The tone sets the mood of the website for your visitors.
For a website such as Kijiji, the tone should feel
professional, fast and simple allowing easy product
browsing and product advertisement.

12. This example is calm and straightforward. The idea is to show the main selection by using a
combo of light and dark colours.
This feels like product selection comes first, what do you think?

13. This gallery style website creates an interesting mood, letting users to browse for more.
Pictures speak louder than words. Do you prefer a simple gallery style product selection?

14. To summarize here is what I have shown you so far.
Concept
Bold, engaging and enhanced user experience.
Colour
Combined light and dark, highlights, simple and crisp.
Tone
Calm, straightforward and interesting.
Would love to hear your thoughts on this! Let me know what you like and I will do the rest!