A successful business blog requires great content, an optimized platform, and regular posting of new content. Blogging benefits businesses by helping to grow links and traffic, improve search rankings, build familiarity and trust, communicate brand, and initiate more sales. Business blogs should provide different media like text, images, videos and links to engage audiences and drive traffic.

1. BUSINESS BLOGGING
The elements of a successful business blog are
- Great content and an optimized platform

2. A website that allows
users to reflect, share
opinions, and discuss
various topics in the
form of an online journal
while readers may comment
on posts.
What is Blog ?

3. To attract your audience,
To inform and Interact with
them
To learn from your audience and
retain them
To energize your audience and
motivate their action
To respond stories and
customers
Why To Blog ?

4. To grow links for traffic
To improve search rankings,
To build familiarity and trust
To communicate and establish
brand
To grow a sense of community
To provide better service
To initiate more sales
Blogging Benefits

5. Text,
Images
Videos
Audio files
PPTs
Links to other blogs and web
pages
What a Blog Can Have

6. Find subject to blog
Stay organized
Use to-do list to collect blog
post
Select keywords
Write compelling blog titles,
Write many good blog posts
Using effective blogging
platform
Publish frequently
Distribute blog content
Create buzz by participating in
Tips for Business Blogging

7. Search and social media
traffic will travel
through business blog
medium so be sure to
promote throughout and
integrate with these
mediums
Be First

8. Turn your readers into
customers by providing a
path to engagement to and
tell your audience what
they want to do next.
PROVIDE A PATH

9. In this busy schedule you must make your
content both simple to digest and provide a
number of ways to digest it through images,
audio and video as audience may not take the
time to read your content.
FEED THE
SENSE

10. Trade whitepapers, downloads,
events, information, email
newsletters, and even prizes
for information that you can
utilize to connect later with
the lead.
TRADE FOR DATA

11. Each and every inbound lead
and every conversion through
campaigns, referrals, keywords
and registration forms must be
measured– you may be surprised
by where your leads are coming
from
MEASURE

12. CONNECT
WITH US
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LinkedIn
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