Anila Khosla Shrivastava

Singapore Singapore

IdStats and Training and Development Committee at Market Research Society of Singapore

Education

I am guided and inspired by the challenge that consumer needs and expectations are driven by an ever dynamic tapestry of context – cultural, economic and social. The joy that comes with successfully marrying consumer – brands in this fluid context gives me energy, which has fuelled my 17 years journey in consumer and brand research. As a part of the journey, I have worked with global and regional brands trying to meet the needs of consumers across the globe, with a deeper connect with Asian consumers across India, Sri Lanka, Singapore, Malaysia, Thailand, Philippines etc. Specialties: Explicit and Implicit research techniques, NPD and Innovation, Market Entry & Mapping Consumer Engag