1. smleadership.blogspot .in http://smleadership.blogspot.in/2012/08/b2b-social-media-strategic.html
B2B Social Media Strategic Implementation:
Budget Allocation? Alternatively, just a
Bandwidth Allocation will work out.
Last week I was having a discussion with some of the experts in Social Media for B2B segment.
Yes, planning is the most important part of any strategy then only budget and time n all comes
in.
We can easily think that are some thought
processes that are still vague. For one, to really
understand which is better, we need to
guess/understand why one would pick one choice
from the other.
Usually it depends on the industry/ target
audiences and of course, the marketing beliefs of
the one implementing the strategy. However,
companies whose target audience is CXOs of
manufacturing industries always skeptic by using
Social Media. Isn’t it?
If I take this perceptively, then the reason that
social media is now strategic is because business
models are changing, not just because of the
pressure from digital delivery but because of wider pressures, the breakdown of traditional
capitalist infrastructure, the strength of community and mutual models and dissatisfaction with
economic inequality.
Strategic thinking and planning should be based on re-engineering existing services and
products to facilitate delivery through digital, social media, community; and I think that only will
leads to understand the Bandwidth instead of Budget allocation will work either out or not.
However, it is difficult for large organizations to go for re-engineering within a short span of
time. Isn’t it? Moreover, another side if we talk about small and medium organizations, I would
say they are not ready to adopt this.
Just for closing, First things first need of bandwidth that supports a marketing strategy in any
platform to smoothly fulfill the tasks. In case of confusion, integrated approach for B2B
strategy can only work out. This will give an assurance that budget is well distributed, and one
media can support another. If targeting a huge mass via social sites only, then do not hesitate
to invest in social media entirely. However, since its B2B then the target audience can be huge
but would be specific. Isn’t it?

2. but would be specific. Isn’t it?
What’s your opinion?