The talk delved into how brands can benefit from interacting in a better manner with their audience. It's major focus was towards how commenting systems, newsletters and events can help in engaging your users.

1. FTW
community engagement

2. community

3. {
users
followers
your critics
appraisers

4. Your audience gives you everything
you need. They tell you. There is no
director who can direct you like an
audience.
- Fanny Brice

5. engagement

6. single most needed to
important make your
entity brand big

7. The Medium

9. let’s take a look at
some brands...

11. 800,000 Twitter followers
over 100,000 Facebook likes
1.4 million Google+ subscribers

12. what do they do...

13. it’s not just
social media...

14. what are we
looking at

15. commenting
systems

17. • installing is a no-brainer
• amount of features are just
disqus amazing
• the API is pretty brilliant
Bottomline: Need an account to
comment

18. • most versatile thing out
there
livefyre • a point system which is
used in a great manner
Bottomline: Doesn’t support as
many platforms as Disqus

19. • easy to setup
good ol’ • platform people are
facebook familiar with
• makes you feel at home
Bottomline: It’s too Facebooky

20. newletters
are good

21. it’s quite your users look forward to
something new, that’s why
simple they come to you
[]
give em’ updates
keep em’ interested
make em’ happy

22. so what are the
other options?

23. • giving back to the design
Smashing community
• small event every month
Magazine • providing recognition
BTW, they use WP comments on
their site.

24. • give your users a piece of
Be your site
• show their picture
Boastful somewhere
Use this awesome script written
Zach Holman. Visit 64notes.com
for a unique example.

25. I’d like every backbiter to know
what, audience is always priority,
rather than the stage.
- The Devil Wears Prada

26. it’s takes
a bit of effort
but it can do you wonders

27. so who just
spoke...

28. i’m Aniket
and i’ve been
around the scene
for 2 years now

29. me@aniketpant.com
or
follow me on twitter
@aniket_pant

30. • Binocular - Bart Laugs, from The
Noun Project
• Bird - Jennifer Gamboa, from The
Noun Project
• Community - The Noun Project
• Social Media - Joris hoogendoorn,
Attribution from The Noun Project
• Comment - Designed by Srikanta. H.
U, from The Noun Project
• Newsletter- Oriol Carbonell, from
The Noun Project
• Happy - Michael Rowe, from The
Noun Project