O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Google video ads demo Sep 2014 - Vietnam

Google video ads demo Sep 2014 - Vietnam

  • Entre para ver os comentários

Google video ads demo Sep 2014 - Vietnam

  1. 1. Google Confidential and Proprietary 1 Google Video Ad Formats Available in Vietnam
  2. 2. Google Confidential and Proprietary 2 3 main video ad types in GDN 1.GDN TrueView (In-display & In-stream) 1.Hover To Play 2.Lightbox (Standard & Masthead)
  3. 3. Google Confidential and Proprietary 3 TrueView In-display Demo link: http://goo.gl/zDUay Ads appear on GDN websites Ads appear on YouTube (very low inventory) 1 2 Ads appear on the right-hand side on YouTube, or on GDN websites. CPV is paid when someone clicks your ad to watch your video Materials: - YouTube video URL Booking lead- time: 2-3 working days after completed materials are received In Vietnam, we can run TrueView in-display & TrueView in- stream for now OR The video plays on GDN websites or on YouTube *CPV: Cost Per View CPV is counted
  4. 4. Google Confidential and Proprietary 4 TrueView In-stream Demo link: http://goo.gl/SXYnRr Ads appear on GDN websites Ads appear on YouTube (very low inventory) 1 2 Ads play like a TV- style ad before another video on YouTube or GDN. CPV is paid when user watches for at least 30 seconds or to the end of the video (whichever is less) Materials: - YouTube video URL Booking lead- time: 2-3 working days after completed materials are received Viewers see 5 seconds of your promoted video and then can keep watching or skip it. OR The video plays on GDN websites or on YouTube *CPV: Cost Per View CPV is counted*
  5. 5. Google Confidential and Proprietary 5 Hover To Play Demo link: http://goo.gl/Ic0HO Specifications: http://goo.gl/z2xfk The ad begins in a standard, scalable ad unit. User hovers mouse on banner, a two-second delay qualifies user engagement. The video automatically plays with sound. 1 2 3 Video Ad is loaded and played on GDN sites. CPE is charged when video plays. YouTube view count after 10 seconds Materials: - Static banner:300x250 or 336x280 - YouTube video URL Booking lead- time: 2-3 working days after final materials are received No 3rd party ad serving, but can track impressions & clicks CPE is counted *CPE: Cost Per Engagement
  6. 6. Google Confidential and Proprietary 6 Engagement Ad - 1 video lightbox Demo link: http://goo.gl/VFUMXn Lightbox ads begin as standard ad units User hovers mouse on banner. A two-second delay qualifies user intent, after which the ad expands to a bigger screen. 1 Video Ad is loaded and played on GDN sites. CPE is charged when video plays. YouTube view count after 10 seconds Materials: - Starting image: 300x250 or 336x280 - YouTube Video URL - Banner Image below the video player: 600x60 Booking lead- time: 2-3 working days after final materials are received Currently available only in internal Display Ad Builder. Allow 3rd party click tracker 2 *CPE: Cost Per Engagement CPE is counted*
  7. 7. Google Confidential and Proprietary 7 Lightbox - Standard Lightbox ads begin as standard ad units User hovers mouse on banner. A two-second delay qualifies user intent, after which the ad expands to a full-screen experience 1 Video Ad is loaded and played on GDN sites. CPE is charged when video plays. YouTube view count after 10 seconds. Materials: - Static banners:300x250, 728x90, 160x600, 468x60, 120x600, 200x20, 250x250, 336x280 - Expanded Unit size 900x400 Booking lead- time: 11-12 working days after final materials are received. Minimum spend USD 30,000 No 3rd party ad serving, but can track impressions & clicks 2 *CPE: Cost Per Engagement CPE is counted* Demo link: http://goo.gl/FbBWx Specifications: http://goo.gl/z2xfk
  8. 8. Google Confidential and Proprietary 8 Lightbox - Masthead Lightbox ads begin as standard ad units User hovers mouse on banner. A two-second delay qualifies user intent, after which the ad expands to a full-screen experience 1 Video Ad is loaded and played on GDN sites. CPE is charged when video plays. YouTube view count after 10 seconds Materials: - Static banners:300x250, 728x90, 160x600, 468x60, 120x600, 200x20, 250x250, 336x280 - Expanded Unit size 970x250 Booking lead- time: 11-12 working days after final materials are received. Minimum spend USD 30,000 No 3rd party ad serving, but can track impressions & clicks 2 *CPE: Cost Per Engagement CPE is counted* Demo link: http://goo.gl/FbBWx Specifications: http://goo.gl/z2xfk

×