Google video ads demo Sep 2014 - Vietnam

1. Google Confidential and Proprietary
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Google Video Ad Formats Available in Vietnam

2. Google Confidential and Proprietary
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3 main video ad types in GDN
1.GDN TrueView (In-display & In-stream)
1.Hover To Play
2.Lightbox (Standard & Masthead)

3. Google Confidential and Proprietary
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TrueView In-display
Demo link: http://goo.gl/zDUay
Ads appear on GDN websites
Ads appear on YouTube (very low inventory)
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Ads appear on the right-hand side on YouTube, or on GDN websites. CPV is paid when someone clicks your ad to watch your video
Materials:
- YouTube video URL
Booking lead- time: 2-3 working days after completed materials are received
In Vietnam, we can run TrueView in-display & TrueView in- stream for now
OR
The video plays on GDN websites or on YouTube
*CPV: Cost Per View
CPV is counted

4. Google Confidential and Proprietary
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TrueView In-stream
Demo link: http://goo.gl/SXYnRr
Ads appear on GDN websites
Ads appear on YouTube (very low inventory)
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Ads play like a TV- style ad before another video on YouTube or GDN. CPV is paid when user watches for at least 30 seconds or to the end of the video (whichever is less)
Materials:
- YouTube video URL
Booking lead- time: 2-3 working days after completed materials are received
Viewers see 5 seconds of your promoted video and then can keep watching or skip it.
OR
The video plays on GDN websites or on YouTube
*CPV: Cost Per View
CPV is counted*

5. Google Confidential and Proprietary
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Hover To Play
Demo link: http://goo.gl/Ic0HO Specifications: http://goo.gl/z2xfk
The ad begins in a standard, scalable ad unit.
User hovers mouse on banner, a two-second delay qualifies user engagement.
The video automatically plays with sound.
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Video Ad is loaded and played on GDN sites. CPE is charged when video plays. YouTube view count after 10 seconds
Materials:
- Static banner:300x250 or 336x280
- YouTube video URL
Booking lead- time: 2-3 working days after final materials are received
No 3rd party ad serving, but can track impressions & clicks
CPE is counted
*CPE: Cost Per Engagement

6. Google Confidential and Proprietary
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Engagement Ad - 1 video lightbox
Demo link: http://goo.gl/VFUMXn
Lightbox ads begin as standard ad units
User hovers mouse on banner. A two-second delay qualifies user intent, after which the ad expands to a bigger screen.
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Video Ad is loaded and played on GDN sites. CPE is charged when video plays. YouTube view count after 10 seconds
Materials:
- Starting image: 300x250 or 336x280
- YouTube Video URL
- Banner Image below the video player: 600x60
Booking lead- time: 2-3 working days after final materials are received
Currently available only in internal Display Ad Builder. Allow 3rd party click tracker
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*CPE: Cost Per Engagement
CPE is counted*

7. Google Confidential and Proprietary
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Lightbox - Standard
Lightbox ads begin as standard ad units
User hovers mouse on banner. A two-second delay qualifies user intent, after which the ad expands to a full-screen experience
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Video Ad is loaded and played on GDN sites. CPE is charged when video plays. YouTube view count after 10 seconds.
Materials:
- Static banners:300x250, 728x90, 160x600, 468x60, 120x600, 200x20, 250x250, 336x280
- Expanded Unit
size 900x400
Booking lead- time: 11-12 working days after final materials are received. Minimum spend USD 30,000
No 3rd party ad serving, but can track impressions & clicks
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*CPE: Cost Per Engagement
CPE is counted*
Demo link: http://goo.gl/FbBWx Specifications: http://goo.gl/z2xfk

8. Google Confidential and Proprietary
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Lightbox - Masthead
Lightbox ads begin as standard ad units
User hovers mouse on banner. A two-second delay qualifies user intent, after which the ad expands to a full-screen experience
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Video Ad is loaded and played on GDN sites. CPE is charged when video plays. YouTube view count after 10 seconds
Materials:
- Static banners:300x250, 728x90, 160x600, 468x60, 120x600, 200x20, 250x250, 336x280
- Expanded Unit
size 970x250
Booking lead- time: 11-12 working days after final materials are received. Minimum spend USD 30,000
No 3rd party ad serving, but can track impressions & clicks
2
*CPE: Cost Per Engagement
CPE is counted*
Demo link: http://goo.gl/FbBWx Specifications: http://goo.gl/z2xfk