20. EMPATHISE
- TAKE AWAY -
Give a Sh!t
Find The Feeling
Build Rapport
Understand Motive
Discover Context
21. HOW DO WE HELP SINGAPOREANS
BE HEALTHIER?
EMPATHISE
In groups, interview each other and find out:
What does “healthier” mean?
What are the behaviors?
What are the challenges?
How does context change things?
Why does it matter?
28. DEFINE
- TAKE AWAY -
Make Things Obvious
If This Is True, What
Else Is True
Scope Tightly
Understand Levers
Map Out Constraints
29. HOW DO WE HELP SINGAPOREANS
BE HEALTHIER?
DEFINE
In groups, frame the problem to be solved:
Who is it for, what is the goal, and why do
they care?
What are the components?
What are the assumptions?
What are the constraints and levers of the
system?
35. IDEATE
- TAKE AWAY -
Build On The Ideas of
Others
It’s OK To Let Go
Be Non Obvious
Defer Judgment
Challenge Assumptions
36. HOW DO WE HELP SINGAPOREANS
BE HEALTHIER?
IDEATE
In groups, explore the problem space:
What are the common ways to solve?
What other context has a similar solution?
What are you reminded of?
How can you apply more force to a lever?
What if your assumptions were untrue?
37. Yes And
Embrace Failure
Make Your Partner
Look Good
Give a Sh!t
Find The Feeling
Make Things Obvious
If This is True, What
Else is True
Build On The Ideas of
Others
It’s OK To Let Go
RULES