5. http://www.flickr.com/photos/helenapugsley/428451970/ Customer experience of IBM software Simplifies ownership & operations Problem mgt Apply fixes Update Dispose Adapts to client’s requirements Develop Customize Rapidly fits in client environment Integrate Deploy Positive first experience Acquire Install Configure Operate Easy to do business Identify Evaluate Plan
6. IBM e-business logo ONLINE Manufacturing cost and time Distributed software Customer expectations Internet
14. Corporate team Brand ID Advisory Council Community councils Practitioners Provide content strategy, tools infrastructure, and community leadership. Align with IBM strategy. Accountable to the brands. Provide brand leadership, voice brand priorities, deliver to Corporate strategy. Provide resources for community councils. Coordinate across brands to develop internal information standards and collateral and support their deployment. Develop technical information delivered to our customers. Accountable to brands, Customers and Corporate team for implementation of standards.
15. What does that mean for technical writing? + + = sp_3is_instru_ko.png sp_3is_intell_ko.png sp_3is_interc_ko.png
16. Challenges Form factors Search Cloud computing Collaboration Agile development Outsourcing Offshoring Self-confidence