Micro-Scholarship, What it is, How can it help me.pdf
Final project oct 2019
1.
2.
3. Goal:
To produce an audiovisual
presentation about a landmark of Cali
or another city or town which transmits
values and qualities of the city or town,
5. Task 2:
Answer the following
questions :
How would you describe
Cali?
Which factors make Cali
attractive for locals and
tourists alike?
Think about values and
of citizens
6. Task 3:
Choose your segment to work on (one or two max)….feel free to
invent your own segment.
7. Task 4:
Define your target market.
Young tourists?
Tourists with more acquisitive power?
Women?
Children?
8. How can you attain your goal based on the needs of your target market
and values and qualities which add even more value to our city?
Which information do I have to include in my audiovisual presentation
to give to know my city?
Task 5: Strategy- Write your 1st
draft.
