2. DID YOU KNOW?
• 20.8 is the median age at which
a U.S. consumer under 35 first
gota credit card .
• 40.6 years is the median age
for credit card adoption for a
consumer over the age of 65.
• Approximately 60 % of
consumers have a rewards
credit card.
• Worldwide, consumers carry
more than 1 billion Visa cards
Additionally more than 450
million of those cards are in the
United States.

3. CREDIT CARD OWNERSHIP IS A RISING TREND
Credit card ownership is a
rising trend that doesn’t
appear to be disappearing
anytime soon. In 2000 there
were 159 million credit
cardholders in the United
States , 173 million in
2006, and that number is
expected to grow to 222
million Americans by
2012.(U.S. Census
Bureau)Furthermore 84% of
the student population
overall have credit cards.
This is a huge increase of
approximately 11 percent
since the fall of 2004.

4. LARGE COMPANIES TARGETING STUDENTS
Credit card companies aim at
targeting university students,
as they have less
responsibilities and a large
amount of debt. In fact in 2011
only 2 percent of
undergraduates have no credit
history. Additionally 41% of
college students have a credit
card. For these students with
cards, about 65 percent pay
their bills in full every month,
which is higher than the
general adult population. Since
2004 -2011 : the number of
students who arrived on
campus with a credit card has
increased from 23 percent to
39 percent.

5. RETAIL STORE CREDIT CARDS
Retail credit cards can be divided into two
forms: the private label and the in-house. The
private label is the dominant form in which a
bank runs the card program on behalf of the
retailers. On the other hand the in-house credit
card is where the retailer runs its own card
program.
A large and growing number of major U.S
retail chains aggressively advertise their own
branded retail store credit card to improve
customer loyalty and ultimately boost sales. In
fact retail store credit cards represent the
greatest portion of cards issued, at 38.6% of
the total. Bank credit cards follow, at 37.7% of
the total. Although retail stores issue slightly
more credit cards than banks, bank cards are
used for the main share of total purchases,
representing 64.2% of the annual dollar

7. So…. Why would
someone bother
getting various retail
cards when they could
just just use their one
credit card for all
purchases?

8. INCENTIVES FOR USING RETAIL CREDIT CARDS
• Lifetime memberships with the store therefore better
treatment
• Discounts off selected purchases
• Complimentary shipping
• Special offers and promotions
• No interest or decreased interest for relevant stores
• No annual fees
• Manage accounts online
• Returns without receipts
• Special customer care and attention

9. Sounds pretty good. So
what is to stop people
making all their
purchases using in
store credit cards?

10. CONS FOR USING IN STORE CREDIT CARDS
• Retail credit cards can lead to lower credit scores: If
you don’t use your credit card a lot, it is entered into the
system as a credit inquiry. Multiple credit inquires in a
credit report can trim a credit score therefore making it
harder to get a loan.
• Retail credit cards are in superior to credit cards
due to the low loan rate. People can get very high credit
card limits each month and therefore a retail credit
store limit could be insufficient. It is clear that the nation
has a problem with lending too much money they can
not pay back. Therefore people may not be enticed by
retail credit stores.

11. CONS CONTINUED
• Inconvenience: The average American person has 3.2
credit cards. This is already a large number to have in a
wallet, therefore carrying around a range of retail credit
cards could become annoying and inconvenient.
• Bankruptcy: Chain store failures are a growing concern
for cardholders amid a retail environment where big,
brand-name stores are going completely bankrupt.

12. CONCLUSION
• It is unlikely that retail credit cards will ever
completely take over bank issues credit cards.
• There are many positives and numerous negatives
for joining up for a store credit card.
• The future will see many more retail stores add in
store credit cards to their amenities because it
creates customer loyalty, brand awareness and
builds a strong relationship with their customer.

13. REFERENCES
• http://www.nerdwallet.com/credit-cards.php?error=404
• http://www.bankrate.com/finance/credit-cards/store-credit-card-good-
deal-1.aspx
• http://www.creditcards.com/credit-card-news/4-reasons-you-should-get-
a-department-store-credit-card-1280.php
• http://www.creditcards.com/credit-card-news/credit-card-industry-facts-
personal-debt-statistics-1276.php
• http://www.credit.com/press/statistics/credit-card-statistics.html
• http://www.hoffmanbrinker.com/credit-card-debt-statistics.html
• http://www.store-creditcards.com/store-credit-cards.htm
• http://retailindustry.about.com/od/retailtrendsetters/f/Which-U-S-Retail-
Companies-Offer-Credit-Cards-To-Customers-Complete-List.htm
• http://www.bankrate.com/finance/credit-cards/store-credit-card-good-
deal-1.aspx