1. angela neal kyury kim

2. CUSTOMERS
+ found a way to deliver the glasses at a
low price POINTS % POINTS
RATING DETAILS EARNED AVAILABLE
WHY WARBY + make shopping for glasses fun and
easy with the virtual try-on feature on the
ACCOUNTABILITY
governance
10.2
6
68 %
75%
PARKER?
website and the option to receive try-on transparency 4.2 60%
pairs in the mail
EMPLOYEES 39.9 66 %
COMMUNITY
+ For every pair of glasses that Warby compensation + benefits 25.3 70%
Parker sells, they give a pair to someone employee ownership 6 50%
in need with restoringvision.org and work environment 8.6 72%
By serving multiple stakeholders, VisionSpring
CUSTOMERS 36.3 34 %
Warby Parker is able to “Do EMPLOYEES
+ strive to create fun, open and growth- benefit products/services 35 100%
Good” and run a successful driven environment benefit business model 1.3 -
COMMUNITY 15.2 34 %
business. Being a B Corporation + holds monthly informal feedback suppliers 3 60%
sessions and quarterly reviews for the local 5.6 40%
allows Warby Parker to account whole company diversity 1.4 11%
for the commitments they are ENVIRONMENT charity/services 5.2 40%
+ one of the only carbon-neutral eyewear ENVIRONMENT 6.2 36 %
making to their customers, their brands in the world facilities 5.1 44%
energy usage 1.1 19%
employees, the environment and + WP maps out all of the greenhouse supply chain - -
gas emissions from frame production manufacturing -
Certified the community at large. -
to shipping to warehousing to office
work, and has purchased carbon offsets TOTAL 107.8
- B Corporation
accordingly
Corporaton
i ™
www.warbyparker.com

3. RESEARCH
PLAN PRIMARY RESEARCH
+ make contact with Warby
Parker
+ interview if possible
+ observe showroom/office
+ find success stories of satisfied
customers
SECONDARY RESEARCH
+ do research online about the
supply chain of the eyewear
market
+ TED talk by co-founder Neil
Blumenthal on creating an
organization as a force for good
+ compare/contrast the business
structure of WP with that of a
traditional eyewear boutique