Master thesis summary. Topic: eLearning platform for the Swiss regional tourism board. Describes steps followed in order to create and integrate elearning platform into current marketing activities of regional DMO.

1. eLearning platform for Swiss regional tourism
board: Ticino Turismo
Student: Angelina Jovic
Advisor : Lor enzo Cantoni
Co-examiner : Mar co Colombetti
Date: October 2011.

2. AGENDA
1. Index
2. Literature overview
3. Case study
• Analysis
• Design and development
• First Implementation
• Usability Testing
4. Conclusions, limitations and future work

3. INDEX
• Topic
• eLearning platform for Swiss regional tourism board
• Objective
• Develop functional eLearning platform that would fulfill
needs of several stakeholders
• Usability test of the platform
• Final product: eLearning platform
• http://www.ticino.ch/e-learning

4. LITERATURE
OVERVIEW
• eTourism
• DMO
• Modern Travel Agents and Tour Operators
• eLearning
• Usability

5. CASE STUDY
• About the project
• Trends
Travel agents
Tour operators

6. METHODOLOGY
• ADDIE
• Think Aloud

7. ANALYSIS
• Needs and goals
• Benchmarking study

8. DESIGN
• Information Architecture and Instructional Design

9. DESIGN

10. DEVELOPMENT
• Technical implementation
• Moodle 2.0,
• CSS, HTML, PHP
• Flash

11. FIRST
IMPLEMENTATION
• Alfa version
• First focus group
• Ticino Turismo representatives
• Ticinoinfo representative
• University of Lugano representatives

12. FIRST
IMPLEMENTATION
• Usability testing by using “Think aloud” methodology
“The idea of the eLearning platform is great. Now, agencies
can save a lot of money – they don’t have to send travel
agents to the destination in order to make them familiar
with it; they can just subscribe to online course.”
“Everything went smooth and predictable. I knew what I have
to do.”
BUT!!!
“ Videos were not consistent with topics and texts they
should present. For example: in “Culture and events”
module, introduction slide has video and text. The text of
the slide was about the culture in Ticino and video was
more about lifestyle and brands. “

13. IMPLEMENTATION /
FUTURE WORK
• Beta version
• Promotion
• Evaluation
• Version 1.0
• New cycle of ADDIE

14. CONCLUSION AND
LIMITATIONS
• Business and educational potential of eLearning platform
• Missing the results of the promotion and usages analysis

15. THANK YOU FOR
YOUR ATTENTION!