SlideShare uma empresa Scribd logo
1 de 15
Baixar para ler offline
What investors are looking for
Your 10 slide pitch deck
10 pitch slides
1) Tagline
2) Problem
3) Solution
4) Team
5) Market size
6) Customer
7) Competition
8) Business model
9) Customer acquisition
10)Deal terms
Tagline
Tip: Describe what your product or service does to 10 people, then ask them
what the value prop is or how they would describe it when recommending it to a
friend. This is a good way to get to your tagline.
What does your company do in 10
words or less?
Problem
What problem are you trying to solve?
Tip: If you have multiple categories of customers, describe the problem for
each category. Make sure the problem is understandable to the lay person.
Solution
How is your product / idea going to fix
this problem?
Tip: A clear visual is more helpful than a wall of text. For example, a “here is
what the process flow looks like before our product, here is what is looks like
after our product”.
Team
Tip: Have complementary roles that make sense (no co-CEOs), list advisors if
relevant and actually advising. Listing next key hire shows you understand
what skillset your team lacks.
Name
CEO & Co-Founder
Include relevant
experience for this
startup
Name
COO & Co -Founder
Include relevant
experience for this
startup
Name
CTO
Include relevant
experience for this
startup
Market size
Total Available Market
Serviceable Addressable Market
Serviceable Obtainable Market
TAM
SAM
SOM
Tip: Don’t worry about having the hugest TAM possible – focus more on truly
knowing what part of the market your startup addresses, and by knowing your
customer really well.
Customer
Demographic
• Gender
• Age
• Income
• Location
Psychographic
• Personality
• Interests
• Values
• Lifestyle
Pain point
• Problem solved
• Use case
• Value added
• Message to use
Tip: To understand the market, you have to understand who your customer is
and what pain point you are solving for them.
Competition
Dimension 1
Dimension2
Feature Feature Feature Feature
Tip: Don’t only list direct competitors, include indirect competitors. Think “who
else is solving the same problem?”, not “who else is offering a similar product?”
One way to show this is through the “petal diagram”, shown on the next slide
Competition
Source: https://steveblank.com/2013/11/08/a-new-way-to-look-at-competitors/
Business Model
• How you will make money
• High level P&L
• KPIs / metrics to track
Tip: Don’t just paste your 8 point spreadsheet. Focus on the KPIs that matter
to your business. The response to “how did you come up with that number?”
should be as often as possible “we tested it and here were the results”.
Customer acquisition
• What traction do you have (customers,
revenue)?
• How to acquire customers and at what cost?
• Customer acquisition cost (CAC)
• Customer lifetime value (CLV)
Tip: Investors are looking for a repeatable, scalable process. It’s better to have
a replicable marketing funnel (even with smaller numbers) than a ton of traction
and no idea how you got there.
Customer acquisition
1) Viral Marketing
2) Public Relations (PR)
3) Unconventional PR
4) Search Engine Marketing
5) Social and Display Ads
6) Offline Ads
7) Search Engine Optimization
8) Content Marketing
9) Email Marketing
10) Engineering as Marketing
11) Target Market Blogs
12) Business Development
13) Sales
14) Affiliate Programs
15) Existing Platforms
16) Trade Shows
17) Offline Events
18) Speaking Engagements
19) Community Building
Tip: Make sure you have tested multiple marketing channels – most founders
just go with the ones they are familiar with. The list above is from Traction
(tractionbook.com).
Deal terms
• Your cap / valuation
• What you are raising
• How much of the round is raised
Tip: Know the valuation for your ecosystem / market. Check out: Crunchbase
(CB Insights), Halo Report, Pitchbook, and angel.co/valuations
Pitching best practices
• Keep it simple
• Know your audience
• Test your pitch
• Pitch beyond the product
• Don’t overly rely on your demo or deck

Mais conteúdo relacionado

Mais procurados

Go to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGo to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGuillaume Lerouge
 
Go To Market Strategy for Startups
Go To Market Strategy for StartupsGo To Market Strategy for Startups
Go To Market Strategy for StartupsPRT Systems
 
Go To Market Strategy Example Ppt Presentation
Go To Market Strategy Example Ppt PresentationGo To Market Strategy Example Ppt Presentation
Go To Market Strategy Example Ppt PresentationSlideTeam
 
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursDeveloping Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursAdam Moalla
 
Go-to-Market Best Practices for Startups
Go-to-Market Best Practices for StartupsGo-to-Market Best Practices for Startups
Go-to-Market Best Practices for Startupsa16z
 
9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
 
Go to-market Templates
Go to-market TemplatesGo to-market Templates
Go to-market TemplatesRahul Behal
 
Go to market strategy
Go to market strategyGo to market strategy
Go to market strategyMichael Perla
 
How to Create the Perfect Startup Pitch Deck
How to Create the Perfect Startup Pitch DeckHow to Create the Perfect Startup Pitch Deck
How to Create the Perfect Startup Pitch DeckEliott Harfouche
 
Sequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck TemplateSequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck TemplateMalcolm Lewis
 
Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleParesh Baghel
 
Sales Playbook Template
Sales Playbook TemplateSales Playbook Template
Sales Playbook TemplateDemand Metric
 
Go-To-Market Strategy Presentation - Big Idea Ventures Accelerator
Go-To-Market Strategy Presentation - Big Idea Ventures Accelerator Go-To-Market Strategy Presentation - Big Idea Ventures Accelerator
Go-To-Market Strategy Presentation - Big Idea Ventures Accelerator Adrian M Odgers
 
Pitch/Investor Deck Template for Start Ups
Pitch/Investor Deck Template for Start UpsPitch/Investor Deck Template for Start Ups
Pitch/Investor Deck Template for Start UpsDavid Blumenstein
 
Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy TemplateSoren Kaplan
 

Mais procurados (20)

Go to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companiesGo to-market strategy for B2B SaaS companies
Go to-market strategy for B2B SaaS companies
 
Go To Market Strategy for Startups
Go To Market Strategy for StartupsGo To Market Strategy for Startups
Go To Market Strategy for Startups
 
Go To Market Strategy Example Ppt Presentation
Go To Market Strategy Example Ppt PresentationGo To Market Strategy Example Ppt Presentation
Go To Market Strategy Example Ppt Presentation
 
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & EntrepreneursDeveloping Your Go to Market Strategy - For Startup Founders & Entrepreneurs
Developing Your Go to Market Strategy - For Startup Founders & Entrepreneurs
 
Marketing Strategy
Marketing StrategyMarketing Strategy
Marketing Strategy
 
Go-To Market Plan
Go-To Market PlanGo-To Market Plan
Go-To Market Plan
 
Go-to-Market Template
Go-to-Market Template Go-to-Market Template
Go-to-Market Template
 
Go-to-Market Best Practices for Startups
Go-to-Market Best Practices for StartupsGo-to-Market Best Practices for Startups
Go-to-Market Best Practices for Startups
 
9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth9 Steps to Repeatable, Scalable, & Profitable Growth
9 Steps to Repeatable, Scalable, & Profitable Growth
 
Go to-market Templates
Go to-market TemplatesGo to-market Templates
Go to-market Templates
 
B-Plan Pitch Deck Template
B-Plan Pitch Deck TemplateB-Plan Pitch Deck Template
B-Plan Pitch Deck Template
 
Go to market strategy
Go to market strategyGo to market strategy
Go to market strategy
 
How to Create the Perfect Startup Pitch Deck
How to Create the Perfect Startup Pitch DeckHow to Create the Perfect Startup Pitch Deck
How to Create the Perfect Startup Pitch Deck
 
Sequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck TemplateSequoia Capital Pitch Deck Template
Sequoia Capital Pitch Deck Template
 
Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_Sample
 
Sales Playbook Template
Sales Playbook TemplateSales Playbook Template
Sales Playbook Template
 
Go-To-Market Strategy Presentation - Big Idea Ventures Accelerator
Go-To-Market Strategy Presentation - Big Idea Ventures Accelerator Go-To-Market Strategy Presentation - Big Idea Ventures Accelerator
Go-To-Market Strategy Presentation - Big Idea Ventures Accelerator
 
Go To Market Strategies
Go To Market StrategiesGo To Market Strategies
Go To Market Strategies
 
Pitch/Investor Deck Template for Start Ups
Pitch/Investor Deck Template for Start UpsPitch/Investor Deck Template for Start Ups
Pitch/Investor Deck Template for Start Ups
 
Go to Market Strategy Template
Go to Market Strategy TemplateGo to Market Strategy Template
Go to Market Strategy Template
 

Semelhante a Startup Pitch Deck (2018)

Ultimate Pitch Deck Template for High Growth Startups
Ultimate Pitch Deck Template for High Growth Startups Ultimate Pitch Deck Template for High Growth Startups
Ultimate Pitch Deck Template for High Growth Startups Noelle Baquiche
 
Turning Good Ideas into Great Products
Turning Good Ideas into Great ProductsTurning Good Ideas into Great Products
Turning Good Ideas into Great ProductsChristina Wodtke
 
Eugene Crehan - Understanding Your Business Model
Eugene Crehan - Understanding Your Business ModelEugene Crehan - Understanding Your Business Model
Eugene Crehan - Understanding Your Business ModelBizcamp South East
 
The Best Start Up Pitch
The Best Start Up PitchThe Best Start Up Pitch
The Best Start Up PitchAlpesh Patel
 
Karina-Sotnik.pdf
Karina-Sotnik.pdfKarina-Sotnik.pdf
Karina-Sotnik.pdfMunishRao1
 
Business summary template_2015
Business summary template_2015Business summary template_2015
Business summary template_2015a9653217 asd
 
What investors are looking for in your pitch deck
What investors are looking for in your pitch deck What investors are looking for in your pitch deck
What investors are looking for in your pitch deck Infocrest
 
Sales Segmentation & Qualification for B2B SaaS Companies
Sales Segmentation & Qualification for B2B SaaS CompaniesSales Segmentation & Qualification for B2B SaaS Companies
Sales Segmentation & Qualification for B2B SaaS CompaniesGuillaume Lerouge
 
How to Create an Epic Pitch Deck That’ll Get You Funded
How to Create an Epic Pitch Deck That’ll Get You FundedHow to Create an Epic Pitch Deck That’ll Get You Funded
How to Create an Epic Pitch Deck That’ll Get You Fundedcrowdsourcia
 
How to close your first 10 B2B Deals
How to close your first 10 B2B DealsHow to close your first 10 B2B Deals
How to close your first 10 B2B DealsAmbassify
 
InnovateEDU Bootcamp: 7 Questions Investors Will Ask About Your GoToMarket St...
InnovateEDU Bootcamp: 7 Questions Investors Will Ask About Your GoToMarket St...InnovateEDU Bootcamp: 7 Questions Investors Will Ask About Your GoToMarket St...
InnovateEDU Bootcamp: 7 Questions Investors Will Ask About Your GoToMarket St...Katie Martell
 
Key Message Copy Platform
Key Message Copy PlatformKey Message Copy Platform
Key Message Copy PlatformB2BCWriting
 
I2 P Small Business Seminar Narrated
I2 P Small Business Seminar NarratedI2 P Small Business Seminar Narrated
I2 P Small Business Seminar NarratedRoss Blaine
 
Perfecting Your Seed Funding Pitch
Perfecting Your Seed Funding PitchPerfecting Your Seed Funding Pitch
Perfecting Your Seed Funding Pitchasuarea48
 
Got an idea and want to start a business
Got an idea and want to start a businessGot an idea and want to start a business
Got an idea and want to start a businessEra Abraham Iyayi
 
Lean startup Victoria 01 Introduction to Lean Startup
Lean startup Victoria 01 Introduction to Lean StartupLean startup Victoria 01 Introduction to Lean Startup
Lean startup Victoria 01 Introduction to Lean StartupEvan Wilms
 
How to grow in a crowded market
How to grow in a crowded marketHow to grow in a crowded market
How to grow in a crowded marketSteve Offsey
 

Semelhante a Startup Pitch Deck (2018) (20)

Ultimate Pitch Deck Template for High Growth Startups
Ultimate Pitch Deck Template for High Growth Startups Ultimate Pitch Deck Template for High Growth Startups
Ultimate Pitch Deck Template for High Growth Startups
 
Turning Good Ideas into Great Products
Turning Good Ideas into Great ProductsTurning Good Ideas into Great Products
Turning Good Ideas into Great Products
 
Eugene Crehan - Understanding Your Business Model
Eugene Crehan - Understanding Your Business ModelEugene Crehan - Understanding Your Business Model
Eugene Crehan - Understanding Your Business Model
 
The Best Start Up Pitch
The Best Start Up PitchThe Best Start Up Pitch
The Best Start Up Pitch
 
Karina-Sotnik.pdf
Karina-Sotnik.pdfKarina-Sotnik.pdf
Karina-Sotnik.pdf
 
Business summary template_2015
Business summary template_2015Business summary template_2015
Business summary template_2015
 
What investors are looking for in your pitch deck
What investors are looking for in your pitch deck What investors are looking for in your pitch deck
What investors are looking for in your pitch deck
 
Sales Segmentation & Qualification for B2B SaaS Companies
Sales Segmentation & Qualification for B2B SaaS CompaniesSales Segmentation & Qualification for B2B SaaS Companies
Sales Segmentation & Qualification for B2B SaaS Companies
 
How to Create an Epic Pitch Deck That’ll Get You Funded
How to Create an Epic Pitch Deck That’ll Get You FundedHow to Create an Epic Pitch Deck That’ll Get You Funded
How to Create an Epic Pitch Deck That’ll Get You Funded
 
How to close your first 10 B2B Deals
How to close your first 10 B2B DealsHow to close your first 10 B2B Deals
How to close your first 10 B2B Deals
 
InnovateEDU Bootcamp: 7 Questions Investors Will Ask About Your GoToMarket St...
InnovateEDU Bootcamp: 7 Questions Investors Will Ask About Your GoToMarket St...InnovateEDU Bootcamp: 7 Questions Investors Will Ask About Your GoToMarket St...
InnovateEDU Bootcamp: 7 Questions Investors Will Ask About Your GoToMarket St...
 
Key Message Copy Platform
Key Message Copy PlatformKey Message Copy Platform
Key Message Copy Platform
 
I2 P Small Business Seminar Narrated
I2 P Small Business Seminar NarratedI2 P Small Business Seminar Narrated
I2 P Small Business Seminar Narrated
 
Pitch deck template
Pitch deck templatePitch deck template
Pitch deck template
 
Perfecting Your Seed Funding Pitch
Perfecting Your Seed Funding PitchPerfecting Your Seed Funding Pitch
Perfecting Your Seed Funding Pitch
 
Got an idea and want to start a business
Got an idea and want to start a businessGot an idea and want to start a business
Got an idea and want to start a business
 
MAIN pitch deck template
MAIN pitch deck templateMAIN pitch deck template
MAIN pitch deck template
 
Lean startup Victoria 01 Introduction to Lean Startup
Lean startup Victoria 01 Introduction to Lean StartupLean startup Victoria 01 Introduction to Lean Startup
Lean startup Victoria 01 Introduction to Lean Startup
 
How to grow in a crowded market
How to grow in a crowded marketHow to grow in a crowded market
How to grow in a crowded market
 
Starting a Business
Starting a BusinessStarting a Business
Starting a Business
 

Último

Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningNaval Singh
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersFlyyx Tech
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdfGiuseppe Tommasone
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Jake Truemper
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxBonano Insurance
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAYLouis Malaybalay
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..ranjithapriya2
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfmeftaul987
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesLPI ONG
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionRight Direction Aero
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsWristbands Ireland
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPanhandleOilandGas
 

Último (20)

Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 
The Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda LearningThe Smart Bridge Interview now Veranda Learning
The Smart Bridge Interview now Veranda Learning
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
How The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K SubscribersHow The Hustle Milestone Referral Program Got 300K Subscribers
How The Hustle Milestone Referral Program Got 300K Subscribers
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdf
 
WAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdfWAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdf
 
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptx
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
 
Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..Shravan Kumaran and sanjay kumaran.pdf..
Shravan Kumaran and sanjay kumaran.pdf..
 
A Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdfA Case Study On SQUARE GROUP Bangladesh.pdf
A Case Study On SQUARE GROUP Bangladesh.pdf
 
Dashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de OperacionesDashboards y paneles - CP Home - Area de Operaciones
Dashboards y paneles - CP Home - Area de Operaciones
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
We are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right DirectionWe are inviting you on board, to move forward together in the Right Direction
We are inviting you on board, to move forward together in the Right Direction
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
Green Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly ProductsGreen Innovations: Wristbands Ireland's Eco-Friendly Products
Green Innovations: Wristbands Ireland's Eco-Friendly Products
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 Final
 

Startup Pitch Deck (2018)

  • 1. What investors are looking for Your 10 slide pitch deck
  • 2. 10 pitch slides 1) Tagline 2) Problem 3) Solution 4) Team 5) Market size 6) Customer 7) Competition 8) Business model 9) Customer acquisition 10)Deal terms
  • 3. Tagline Tip: Describe what your product or service does to 10 people, then ask them what the value prop is or how they would describe it when recommending it to a friend. This is a good way to get to your tagline. What does your company do in 10 words or less?
  • 4. Problem What problem are you trying to solve? Tip: If you have multiple categories of customers, describe the problem for each category. Make sure the problem is understandable to the lay person.
  • 5. Solution How is your product / idea going to fix this problem? Tip: A clear visual is more helpful than a wall of text. For example, a “here is what the process flow looks like before our product, here is what is looks like after our product”.
  • 6. Team Tip: Have complementary roles that make sense (no co-CEOs), list advisors if relevant and actually advising. Listing next key hire shows you understand what skillset your team lacks. Name CEO & Co-Founder Include relevant experience for this startup Name COO & Co -Founder Include relevant experience for this startup Name CTO Include relevant experience for this startup
  • 7. Market size Total Available Market Serviceable Addressable Market Serviceable Obtainable Market TAM SAM SOM Tip: Don’t worry about having the hugest TAM possible – focus more on truly knowing what part of the market your startup addresses, and by knowing your customer really well.
  • 8. Customer Demographic • Gender • Age • Income • Location Psychographic • Personality • Interests • Values • Lifestyle Pain point • Problem solved • Use case • Value added • Message to use Tip: To understand the market, you have to understand who your customer is and what pain point you are solving for them.
  • 9. Competition Dimension 1 Dimension2 Feature Feature Feature Feature Tip: Don’t only list direct competitors, include indirect competitors. Think “who else is solving the same problem?”, not “who else is offering a similar product?” One way to show this is through the “petal diagram”, shown on the next slide
  • 11. Business Model • How you will make money • High level P&L • KPIs / metrics to track Tip: Don’t just paste your 8 point spreadsheet. Focus on the KPIs that matter to your business. The response to “how did you come up with that number?” should be as often as possible “we tested it and here were the results”.
  • 12. Customer acquisition • What traction do you have (customers, revenue)? • How to acquire customers and at what cost? • Customer acquisition cost (CAC) • Customer lifetime value (CLV) Tip: Investors are looking for a repeatable, scalable process. It’s better to have a replicable marketing funnel (even with smaller numbers) than a ton of traction and no idea how you got there.
  • 13. Customer acquisition 1) Viral Marketing 2) Public Relations (PR) 3) Unconventional PR 4) Search Engine Marketing 5) Social and Display Ads 6) Offline Ads 7) Search Engine Optimization 8) Content Marketing 9) Email Marketing 10) Engineering as Marketing 11) Target Market Blogs 12) Business Development 13) Sales 14) Affiliate Programs 15) Existing Platforms 16) Trade Shows 17) Offline Events 18) Speaking Engagements 19) Community Building Tip: Make sure you have tested multiple marketing channels – most founders just go with the ones they are familiar with. The list above is from Traction (tractionbook.com).
  • 14. Deal terms • Your cap / valuation • What you are raising • How much of the round is raised Tip: Know the valuation for your ecosystem / market. Check out: Crunchbase (CB Insights), Halo Report, Pitchbook, and angel.co/valuations
  • 15. Pitching best practices • Keep it simple • Know your audience • Test your pitch • Pitch beyond the product • Don’t overly rely on your demo or deck

Notas do Editor

  1. Spend bulk of time on middle two
  2. Spend bulk of time on middle two
  3. Spend bulk of time on middle two
  4. Spend bulk of time on middle two
  5. Spend bulk of time on middle two
  6. Spend bulk of time on middle two
  7. Spend bulk of time on middle two
  8. Spend bulk of time on middle two
  9. Spend bulk of time on middle two