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Startup Pitch Deck (2018)

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Startup Pitch Deck (2018)

  1. 1. What investors are looking for Your 10 slide pitch deck
  2. 2. 10 pitch slides 1) Tagline 2) Problem 3) Solution 4) Team 5) Market size 6) Customer 7) Competition 8) Business model 9) Customer acquisition 10)Deal terms
  3. 3. Tagline Tip: Describe what your product or service does to 10 people, then ask them what the value prop is or how they would describe it when recommending it to a friend. This is a good way to get to your tagline. What does your company do in 10 words or less?
  4. 4. Problem What problem are you trying to solve? Tip: If you have multiple categories of customers, describe the problem for each category. Make sure the problem is understandable to the lay person.
  5. 5. Solution How is your product / idea going to fix this problem? Tip: A clear visual is more helpful than a wall of text. For example, a “here is what the process flow looks like before our product, here is what is looks like after our product”.
  6. 6. Team Tip: Have complementary roles that make sense (no co-CEOs), list advisors if relevant and actually advising. Listing next key hire shows you understand what skillset your team lacks. Name CEO & Co-Founder Include relevant experience for this startup Name COO & Co -Founder Include relevant experience for this startup Name CTO Include relevant experience for this startup
  7. 7. Market size Total Available Market Serviceable Addressable Market Serviceable Obtainable Market TAM SAM SOM Tip: Don’t worry about having the hugest TAM possible – focus more on truly knowing what part of the market your startup addresses, and by knowing your customer really well.
  8. 8. Customer Demographic • Gender • Age • Income • Location Psychographic • Personality • Interests • Values • Lifestyle Pain point • Problem solved • Use case • Value added • Message to use Tip: To understand the market, you have to understand who your customer is and what pain point you are solving for them.
  9. 9. Competition Dimension 1 Dimension2 Feature Feature Feature Feature Tip: Don’t only list direct competitors, include indirect competitors. Think “who else is solving the same problem?”, not “who else is offering a similar product?” One way to show this is through the “petal diagram”, shown on the next slide
  10. 10. Competition Source: https://steveblank.com/2013/11/08/a-new-way-to-look-at-competitors/
  11. 11. Business Model • How you will make money • High level P&L • KPIs / metrics to track Tip: Don’t just paste your 8 point spreadsheet. Focus on the KPIs that matter to your business. The response to “how did you come up with that number?” should be as often as possible “we tested it and here were the results”.
  12. 12. Customer acquisition • What traction do you have (customers, revenue)? • How to acquire customers and at what cost? • Customer acquisition cost (CAC) • Customer lifetime value (CLV) Tip: Investors are looking for a repeatable, scalable process. It’s better to have a replicable marketing funnel (even with smaller numbers) than a ton of traction and no idea how you got there.
  13. 13. Customer acquisition 1) Viral Marketing 2) Public Relations (PR) 3) Unconventional PR 4) Search Engine Marketing 5) Social and Display Ads 6) Offline Ads 7) Search Engine Optimization 8) Content Marketing 9) Email Marketing 10) Engineering as Marketing 11) Target Market Blogs 12) Business Development 13) Sales 14) Affiliate Programs 15) Existing Platforms 16) Trade Shows 17) Offline Events 18) Speaking Engagements 19) Community Building Tip: Make sure you have tested multiple marketing channels – most founders just go with the ones they are familiar with. The list above is from Traction (tractionbook.com).
  14. 14. Deal terms • Your cap / valuation • What you are raising • How much of the round is raised Tip: Know the valuation for your ecosystem / market. Check out: Crunchbase (CB Insights), Halo Report, Pitchbook, and angel.co/valuations
  15. 15. Pitching best practices • Keep it simple • Know your audience • Test your pitch • Pitch beyond the product • Don’t overly rely on your demo or deck

Notas do Editor

  • Spend bulk of time on middle two
  • Spend bulk of time on middle two
  • Spend bulk of time on middle two
  • Spend bulk of time on middle two
  • Spend bulk of time on middle two
  • Spend bulk of time on middle two
  • Spend bulk of time on middle two
  • Spend bulk of time on middle two
  • Spend bulk of time on middle two

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