Getting Social Media RIGHT - #NSBAConf
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My presentation at #NSBAConf on how school districts can get social media right - for board members, administrators, teachers, staff, students and parents.
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Getting Social Media RIGHT - #NSBAConf
- 15. We ARE the web
- 17. Real
- 18. “IRL”
- 23. THIS IS ME! Angela Maiers
- 24. THIS IS WHAT I BELIEVE
- 25. THIS IS MY MISSION aka My Job, My Passion, My Calling
- 27. Text Welcome to the Community!
- 31. D
- 32. Integrated
- 34. Global Marketing• Confidential • 11/28/1234 There’s and APP for That!
- 35. Global Marketing• Confidential • 11/28/1235 WHAT ARE WE DOING? WITH WHO? WITH WHAT? ENHANCE/ AMPLIFY? ? ? ? 1. 2. 3. Emergency Notification Parent Event PARENTS PHONE TREE PARENTS Teachers Flyers Emails W.O.M ? ? ?
- 36. CUSTOMIZED ALERTS and MESSAGES
- 43. • My child is in __ grade. • My child has regular access to a computer at home with Internet access to support academics. Yes - No • I have access to email. Yes - No (If you answered no, please provide your name and your child's, and we will provide hard copies of communications. • I mostly access the Internet for school communications on my: • Home computer • Work computer • Mobile device • Other (please specify) _______ What tools does your community have access to? via Joe Mazda
- 44. Generous
- 47. In Social Media... You GIVEbefore You GET
- 50. 70 - 20 - 10 Targeted Tweeting
- 54. Honors
- 55. Give Them A Front Row Seat To Their Own Brilliance
- 62. Are you prepared to AMPLIFY the AWESOME?
- 63. 63
- 66. IFYOU DON’T TELLYOUR STORY SOMEONE ELSE WILL!
- 67. Global Marketing• Confidential • 11/28/12 The Listening Stage –What are people saying about your brand? –What are the popular topics about your brand? –Who are the advocates, detractors and influencers in your community/industry? –Where are the conversations happening? 67 Use Twitter’s search function & other tools to find keywords in hashtags, handles and bios relevant to topic, company and event
- 69. Global Marketing• Confidential • 11/28/1269 Establishment of Command Center Twitter.com/Search Google.com/Alerts Socialmention. com
- 72. How DoesYour Brand Sound? Hear? See? Feel? Do?
- 82. 82
- 85. 85
- 86. 86
- 88. SOCIAL: RIGHT
- 90. Two Way ToolsOne Way Tools #TMSHawkChat
- 91. 14 Great Facebook Groups Every Teacher should Know about The Ultimate Guide to Facebook in Education Teacher's Guide to Creating Facebook Groups for Students Re:sources
- 92. Re:sources
- 93. • 10 Google Plus Communities Every Teacher Should Know about • Excellent Teacher Tips on The Use of Google Plus in Education • 20 Reasons Why You Should Be Using Google Plus Re:sources
- 94. 7 Steps to Grow Professionally Using Twitter This Summer 10 Ways Teachers Can Use Twitter for Professional Development 10 Powerful Twitter Tools for Teacher's Professional Development Re:sources