Are You Socially Active? Digital Marketing Trends and Startup Growth (PodCamp Toronto 2015)
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This document summarizes a presentation about social media trends and personal branding strategies for digital marketing. The presentation covers topics like using social video and social advertising to engage audiences, the importance of agile marketing responses, and developing a personal brand through storytelling and connecting with followers. It also provides tips for setting social media objectives, listening to audiences, creating editorial calendars, generating engaging content, and starting conversations to increase user interaction.
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Are You Socially Active? Digital Marketing Trends and Startup Growth (PodCamp Toronto 2015)
- 1. ARE YOU SOCIALLY ACTIVE? DIGITAL MARKETING TRENDS & STARTUP GROWTH 4EyedMedia.ca #4EMTO @BobbyDhillon @AngelaLaGamba
- 2. TODAY’S UN-AGENDA • Social Media Trends 2015 • Personal Branding • Social Media Content Strategy • Increase User Engagement • Q&A
- 4. SOCIAL VIDEO • Audio visual storytelling • Display your brand with aesthetically pleasing crafted messages • Get your message out as a vlogger or micro-vlogger • Vine and Snapchat Should I be recording this?
- 5. SOCIAL ADVERTISING • New and enhanced social advertising channels • Performance-based actions, objective-based campaigns • Pay forresults, not brand visibility • Facebook sponsored ads, Twitter ads
- 6. AGILE MARKETING • Timely response and spot-on reactions • Monitor trends daily within your community • Respond quickly and appropriately • Oreo’s “Dunkin the Dark” vs. KitKat’s #Bendgate
- 8. EVERYBODY HAS A STORY
- 9. DIVIDE YOURSELF FROM THE REST • Are you really passionate about what you do? • How can you show a human element without being human? • Focus on yourself, not the competition! Would you like the keys to my success? Sorry, you’ll need to figure it out yourself!
- 11. IT DEPENDS …
- 13. BE AWESOME AND CONNECT WITH YOUR MARKET
- 14. SPREAD THE LOVE…
- 17. SOCIAL MEDIA OBJECTIVES Generate traffic – unique visitors to your website Create a following – subscribers Generate interaction – quantify commentary – Twitter replies / mentions Generate revenue – $ of every lead that your social posts generate
- 18. SOCIAL LISTENING • Listen to your audience • Monitor for trending topics, popular hashtags • HootSuite (free) • Doritos Jacked Street Race: o Facebook and YouTube used to drive traffic to website o Audience interaction on Twitter and Instagram o Moped generation appeal (teenagers) Vroom , vroom
- 19. CONTENT / EDITORIAL CALENDAR • Do you planfully post your content? • Important events, blog posts, e-newsletter, event, photos, videos, contents/ promotions • Balance branding and engagement • Integrate your audience research into your posts • Communicate with your audience and your industry
- 20. CONTENT GENERATION • How can you generate content foryourbrand? • Listen or ask your audience • Lay’s ‘Do Us A Flavour’ Campaign o Instagram and Twitter integration o Campaign micro-site o Asked audience to submit new flavour ideas o Public votes for their favorite chip Sniff, sniff!
- 22. START A CONVERSATION • Involve the people who follow you • Talk to your industry, don’t be too conservative • Be consistent with your material • Thank people, it just makes you more popular!
- 23. BE VISUAL • Your content is your scrapbook • Audience is more receptive to images than text • Need to explain something, use an infographic? This space was le ft im age -fre e fo rdram atic e m phasis!
- 24. BE HELPFUL – CASE STUDY: V MEDIA