my media kit

2. I have found that XXL’s mission is to take a real and intelligent approach to hip-hop
with and emphasis on the lifestyle and music which are to the heart and soul of the
culture.
XXL has maintained its status as the most respected hip-hop music magazine, by both
consumers and the industry.

3. As part of my research I have found that XXL is the number one selling music
magazine on the news stand, and very popular amongst the hip-hop culture.
I have also found that males intend to read XXL magazine more than females. Male:
78%
Female: 22%
And African-Americans intend to read them more than any other ethnicity, and the
most popular reading age is between 25-29 year olds.