The document provides tips for building a successful blog to win clients. It discusses common myths about blogging, the importance of promotion over just content production, and proven ways to promote content like optimizing it for sharing and posting on multiple channels. It also recommends five essential content types every business should create, such as guides and checklists. Tools like Google Analytics, Yoast SEO, and a headline analyzer can help with content and promotion efforts. The overall message is that simply creating content is not enough - promotion is key to building an audience and gaining clients through blogging.
3. “We absolutely have more
customers from this (we ended
up with about 29 new email
sign ups from that page
alone during those 4 days of
the campaign running) “
4. What we’ll cover today…
● The top 5 myths about blogging for business
● Why content alone won’t lead to a successful blog (and
what will)
● 5 tools that every content marketer needs in their toolkit
● 3 proven ways to get your content in front of more people
● 5 content pieces that EVERY business should create
34. Headline Analyzer
Example: Accounting Firm
CORE CONTENT:
“Business Health Check By The Numbers”
Self diagnostic tool (Excel)
DERIVATIVE ASSET:
Blog post #1: “The ONE Number That ALL
Businesses Need To Be Tracking (but don’t)”
PROMOTIONAL MICRO-CONTENT:
Twitter: “Is your business on track to succeed or fail in the
next 6 mths? Here’s 1 number that will tell you:
http://bit.ly/POST