A quick overview of key Social Media sites and short hints and tips on getting the best from them

1. Getting the most from Social Media
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3. Getting the most from Social Media
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Noah Kalina
30.5m views on YouTube
Now that’s the magic of web
marketing

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5. Getting the most from Social Media
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Why use Social Media?
The internet is
constantly evolving

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Why use Social Media?
Evolution

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8. Getting the most from Social Media
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My clients age
demographic
doesn’t use Social
Media

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Average age distribution across social network sites
0-
17
18-
24
25-
34
35-
44
45-
54
55-
64
65+
15%
9%
18%
25%
19%
10%
3%
Data source: Google Ad Planner

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Sales Channel

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• Raise Awareness
• Build Credibility
• Publish News and Updates
• Share Ideas
• Engage in Communication2 way
Social Media allows you to

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• Engage in Communication
• Share Information
• Communicate with other
customers
• Share Ideas
2 way
Social Media allows customers to

13. Getting the most from Social Media
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• Stay in touch with existing clients
• Reach out to new audiences and markets
• Communicate with 10s, 100s, 1,000s, millions
• Better understand related markets
Social Media helps business to…

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15. Getting the most from Social Media
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16. Getting the most from Social Media
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If Facebook was a country it would be
1/ China – 1.36bn
2/ Facebook – 1.31bn
3/ India – 1.27bn
4/ USA – 317m

17. Getting the most from Social Media
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Over 300 million
professional users in
more than
200 countries

18. Getting the most from Social Media
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Over 280 million
active accounts

19. Getting the most from Social Media
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Over 300 million
active accounts

20. Getting the most from Social Media
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1bn
visitors per
month

21. Getting the most from Social Media
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4bn
videos
watched
every day

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27. Getting the most from Social Media
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350differentsites

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Go where your
clients are!
So, where are
they?

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30. Getting the most from Social Media
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So, how do you know where they are?
Ask –
Customers
Suppliers
Friends and Family
Colleagues
“Which Social Media sites would
you expect to find us on?”

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Know your customers

32. Getting the most from Social Media
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Now you know where they are,
what should you do?

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Silo Marketing

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Integration

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Who
Why
When
Where
What
How

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What are the biggest mistakes to avoid?
• Not having a plan
• Not posting frequently/regularly
• Expect to “monetise” Social Media
• Not being committed to the long term

38. Getting the most from Social Media
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Top Tips
Facebook
• Ensure you have a Page for your business
• Comment on pages that are relevant to your
clients
• Join Groups that are relevant to your clients
and comment regularly
• Watch what Influential People in your sector
are doing
• Make frequent Quality posts

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Top Tips
LinkedIn
• Have a complete profile – including picture
• Set up your FREE Company Page
• Post regular Quality updates
• Join Groups that are relevant to your clients
and comment regularly
• Watch what Influential people in your sector
are doing

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Top Tips
Twitter
• Follow People in your geographic target
• Follow Influential People
• Post regular Quality updates
• Engage in Conversations
• Watch what Influential People in your sector
are doing

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Top Tips
Google Plus
• Ensure you have a Page for your business
• Comment on pages that are relevant to your
clients
• Join Groups that are relevant to your clients
and comment regularly
• Watch what Influential People in your sector
are doing
• Make frequent Quality posts

42. Getting the most from Social Media
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Use a tool

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www.telegraph.co.uk/technology/advice/10135087/Strang
e-readings-on-my-GPS.html
Tweet This! 83 characters – leaves 47 for your message
18 characters – leaves 122 for your message

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Tweet This Tomorrow

48. Getting the most from Social Media
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Tweet This Schedule

49. Getting the most from Social Media
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Tweet This Schedule

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Setting up Analytics?
www.google.com/analytics

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www.mention.net

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54. Getting the most from Social Media
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Other tools are available

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56. Getting the most from Social Media
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• + £100,000 T/O
• 4 reviews in national media
• 2 x interviews on BBC national radio
• 6+ interviews on local radio
• 6+ times in local media
• 4+ new staff recruited
Twitter Benefits

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58. Getting the most from Social Media
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59. Getting the most from Social Media
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What’s Next……..
• Understand WHERE Social Media fits in your Marketing Mix
• Research WHICH Social Media sites are used by your market
• Find out WHO in your business is the best person
• SET UP business accounts and profiles
• RESEARCH how the competition are using Social Media
• FIND people/businesses to Like/Follow/Connect
• GET POSTING
• KEEP AT IT

60. Getting the most from Social Media
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Find me
www.enterprise-oms.co.uk
andy@enterprise-oms.co.uk
Follow me
Twitter @andypoulton
Linkedin AndyPoulton
Phone me
01793 23 80 20
07966 54 71 46