12. Place
• Regeneration is all about place and how people link
to place.
• Places vary along the rural urban continuum.
13. Place
• Places vary according to their meaning for different
individuals.
• Place also varies according to their dynamism.
14. Regeneration
• Defined as: Long term upgrading of existing places
or more drastic schemes for urban residential,
retail, industrial and commercial areas, as well as
rural areas.
• It is connected with rebranding which focuses on
place marketing. Attempting to give a place a new
identity.
• It is often used to tackle inequalities in either urban
or rural places and make places more economically
productive and / or socially acceptable.