Leatherstocking AEA program presentation by Paul Adamo, Vice President for College Advancement, College at Oneonta, on Fund Development and Marketing Partnership: Increasing Your Nonprofit's Success.

1. The Partnership Between Fundraising and Marketing Paul J. Adamo Vice President for College Advancement, SUNY Oneonta and Executive Director of the College At Oneonta Foundation (607) 436-2535 adamopj@oneonta.edu April 20, 2011

3. Do Others Understand it?

4. Can Charitable Giving Support It?

5. Are Your Policies All Related to It?The Mission of the State University College at Oneonta Foundation is to raise and administer gifts and grants to enhance the academic status of the College through endowment, scholarships and institutional programs. SUNY College at Oneonta unites excellence in teaching, scholarship, civic engagement, and stewardship to create a student-centered learning community.

6. The Donor Cycle and Dependency on Marketing

7. Why? Why now? Why me? Yes, I will make the gift you asked for. How do we get started?

8. Why is (Name of Your Organization) worthy of receiving gifts and grants?

9. The Four P’s of Marketing Product Placement Price Promotion

10. The Four D’s of Donors Loyal Donors New Donors Lapsed Donors Never Donors

11. The SUNY Oneonta Alumni Prospect Base Define Your Donors Develop Your Strategies

13. Leadership Every Board Member, Every Year Volunteer Committees Staff