Lean Product Development Slides for the Communication Design Lab from IED Master Madrid.

1. LEAN PRODUCT
DEVELOPMENT
IED - COMMUNICATION DESIGN LABS

2. HELLO !

3. about.me
Psychologist, full-stack digital
marketer, data native, founder
and much more buzz words! connect about.me/andykaiser

4. LEAN HISTORY

5. from 1930 from 1990

6. LEAN PRODUCT
DEVELOPMENT
• Inspires innovation and new ideas
• Ensures that your product idea is
what customers need
• Evaluates your product roadmap
to prioritise resources on the
most valuable solution
• Scales to work for booth large
and small initiatives

7. from 2010from 1930

8. LEAN DOES NOT EQUAL SUCCESS
…but helps to prevent many failures and is a good start.

9. LEAN STARTUP FAVORS
• Experimentation over elaborate
planning
• Customer feedback over intuition
• Iterative design over traditional
“big design upfront” development

10. ONE MAGIC
INGREDIENT
…to develop the Ultimate
Perfect Greatest Product!

11. BE CUSTOMER CENTRIC
…but you have to feel it, not just say it!

12. LEAN STARTUP CIRCLE

14. IDEATION

15. IDEATION
• Innovation is a new idea,
more effective device or
process.
• Innovation starts with an
idea
• Innovation is not just about
the “Next Big Idea”. It’s
incremental
a problem

16. PROBLEM, IDEAS AND
SOLUTIONS
• If you understand the problem and
apply experimental methodology you
can create more ideas
• Design Thinking is a good choice

17. DESIGNTHINKING

18. –Tim Brown, president & CEO of IDEO
“Design thinking is a human-centered approach to
innovation that draws from the designer's toolkit to
integrate the needs of people, the possibilities of
technology, and the requirements for business success.”

19. Image courtesy of Daniela Keizer @darkhorse

20. UNDERSTAND/RESEARCH
• Most important step when
you make anything
consumer-centered.
• Tools: Journey Map,Word
Storm, Stakeholder Map,
Charetting, Observation,
Interview,…

21. INTERVIEWS

22. PREPARING FOR INTERVIEW
• Brainstorm Questions
• Identify Focus,Themes & Order
• Refine and edit (Open) Questions

23. INTERVIEW BEST PRACTICES
• InterviewerTeam (2 persons). One interviews and
the other take notes.
• Not only words and content; note body language,
emotions, facial expression, gestures,…
• 20% Questioning, 80% Listening
• Why? Why? Why?

24. JOURNEY MAP

25. CUSTOMER EXPERIENCE
“The sum-totality of how a customer perceives their
interaction with a company, product and/or brand, over
the duration of their relationship with it.”

26. CUSTOMER JOURNEY MAP
“A diagram that illustrates the steps, perceptions,
actions, touchpoints and milestones that the
customer(s) go through in engaging with a situation,
company and/or product.”

27. SYNTHESIS
• Is about taking everything
that you have learned
during the previous stages
and defining both personas
and a problem/opportunity
statement.
• Tools: Need - Barrier
Analysis, User Persona,
Opportunity Statement.

28. USER PERSONA

29. USER PERSONA
• A persona is an imaginary person created from your
observation and research.
• It is who you are trying to solve the problem for.
• The persona embodies all of the characteristics of your
user.
• To create a persona write down as much as you can about
them.

30. PERSONATEMPLATE
www.thedarkhorse.de | www.Design-thinking.org

31. IDEATION
• Creative and imaginative
stage - no critical thinking!
• Quantity, not quality - focus
on generating ideas.
• Tools: Brainstorming,
AssociationalThinking Word
& Object, NatureTool,…

32. PROTOTYPE/TEST
• Once an idea (or ideas) has
been chosen, we need to build a
usable (testable) prototype.
• Test to learn that we are on the
right track and we should
continue or secondly, we learn
that somehow we are heading in
the wrong direction and we
need to stop and reassess.
• Tools: A/BTesting,Test Groups,
…

33. Image courtesy of Daniela Keizer @darkhorse
Understand the problem Solve the problem

35. BUILD
• Optimisation via frequent
iterations.
• Multidisciplinary teams:
designers, developers,
architects, product owners,
stakeholders,…
• Tools: Kanban, Scrum,…

36. KANBAN

37. KANBAN BOARD
• Helps to visualise work.
• Focus on workflow, from the moment it starts to when
it’s finished.
• One column for every distinctive step.
• One Sticky for every task. Colors to group tasks.

38. flow

42. SCRUM

44. ROLES IN SCRUM
• ScrumTeam
• Scrum Master
• Product Owner
• Stakeholder(s)

45. MEASURE
• Markets get disrupted by Data
• Quantitative and qualitative
Data
• Tools: AnalyticTools,
Databases,Analysts,…

46. LEARN
• Learning isn’t failure.
• Evaluate data to understand
what’s working and what’s not.
• The goal is to understand your
customers pain points and fix
them as quickly as possible.

47. AGILE LIFE CYCLE

48. –Johnny Appleseed
“Type a quote here.”

49. THANKYOU! 😊