The document discusses the growth of text messaging and argues that predictions that it would not catch on have been proven wrong by the 6.1 trillion text messages sent annually. It provides examples of how text messaging is used for a variety of purposes including disaster communication, entertainment, customer service, and scheduling. The document also discusses how text messaging began as an unintended feature of mobile phones and has become a mainstream form of communication.

1. txt messaging will never catch on
!?!!
@andyjb

2. txt messaging will never catch on
!?!!
6.1 Trillion txts messages proves you’re
wrong.
6100000000
http://www.itu.int/ITU-D/ict/material/FactsFigures2010.pdf

3. ICT in FE 2006

4. ICT in FE 2006
Its not the things you predict its the things
you miss that matter

5. • When most everyone shouts, few listen. How
about electronic publishing? Try reading a
book on disc. At best, it's an unpleasant chore:
the myopic glow of a clunky computer
replaces the friendly pages of a book. And you
can't tote that laptop to the beach. Yet
Nicholas Negroponte, director of the MIT
Media Lab, predicts that we'll soon buy books
and newspapers straight over the Intenet. Uh,
sure.

6. • When most everyone shouts, few listen. How
about electronic publishing? Try reading a
book on disc. At best, it's an unpleasant chore:
the myopic glow of a clunky computer
replaces the friendly pages of a book. And you
can't tote that laptop to the beach. Yet
Nicholas Negroponte, director of the MIT
Media Lab, predicts that we'll soon buy books
and newspapers straight over the Intenet. Uh,
sure.
http://www.newsweek.com/1995/02/26/the-internet-bah.html

7. Examples of getting it wrong
•Every town will need a telephone
•The world will only need 5 or 6 computers
•SMS will never catch on
•The internet is a new idea of a network
(Learn from the telegraph in the US in the 1890 )

8. http://www.itu.int/ITU-
D/ict/material/FactsFigures2010.pdf

10. A
technology when invented
thought to have no practical and
especially no com
m
ercial use

13. http://en-
us.nielsen.com/content/nielsen/en_us/insights/consumer_insight/issue_12/flying_fingers.
html

14. How do you use txt ?

15. 160 characters isn't enough ?

16. Estamos bien en el refugio los 33 (33chtrs)
Give the miners Oakley shades (29chtrs)
Help projector doesn talk to laptop (Steve wheeler
(35 Chtrs)
Reports of my death have been greatly exaggerated
Mark Twain (60 Chtrs)
160 characters isnt enough

17. Estamos bien en el refugio los 33 (33chtrs)
Give the miners Oakley shades (29chtrs)
Help projector doesn talk to laptop (Steve wheeler
(35 Chtrs)
Reports of my death have been greatly exaggerated
Mark Twain (60 Chtrs)
160 characters isnt enough

18. Mobiles Underground
http://youtu.be/M9Z8E3SYvZM
http://www.dailytech.com/Chi
lean+Miners+Entertained+By
+Samsung+Galaxy+Beam/ar
ticle19970.htm

19. • “We sat there discussing the route taken by a
text message from a mobile through the
paging system. Juhani had brought a
programmable calculator with him. We
realized that the numerical keypad could also
be used for letters. Then it struck us that the
paging system was not needed, it was just a
detour. There was nothing to stop the mobile
phone itself from receiving a text message.”

20. What do you use your phone for ?
What's the oddest thing you use yours for ?
• Torch
• Timer for cooking
• Camera to take picture of point of interest or
where you've parked the car
• Text yourself reminders

21. Marketing in FE
Text is part of mix
http://youtu.be/9cO_rWAExi0

22. Avon Somerset police

23. Glastonbury festival

24. Text updates at Festival
updates from the police during the festival on
anything from traffic problems to beat
surgeries then register for text alerts by
texting 'GLASTO' to 81003. Glastonbury
microsite - http://www.glastonburypolice.org/

25. Glastonbury Immobilise
http://www.immobilise.com/
*** To register on the Database follow these
instructions:
Key *#06# on your phone's keypad to view your
IMEI number.
Register by text: Then text REG followed by your
IMEI number to 83010 - and Immobilise will
reply with your account details and
instructions.

26. Housing associations
Appointments Letting sales
Repairs
Neighbourhood issues
Control of services Alarms Heating

27. Simulation Re-creation
Two examples two different technologies
Great pieces of work by University of
Aberdeen and the BBC .

28. Real time simulations
using SMS
Sarah Cornelius
www.abdn.ac.ukFebruary 22 2010

29. A real-time flood
disaster simulation
activity for
undergraduate
geography students

30. University of Aberdeens work
http://www.slideshare.net/jiscrscyh/real-time-
simulations-using-sms-university-of-aberdeen

31. We’ll Tweet again
http://news.bbc.co.uk/local/coventry/hi/people_and_places/history/newsid_891100
0/8911745.stm

32. People who use Txt
• Crisis disaster management (RSS 2 txt)
• Lone workers
• Marks and Spencer customer feedback
• Housing association
• Delivery updates
• Sky
• Drug companies
• Appointments (keeping people warm, saving
money )

33. 160 CHARACTERS IS SOMETIMES PLENTY
ITS JUST PART OF THE OFFER

34. Thank you and keep texting !