Cool Tools for the Cloud Generation takes business on a beginner's journey through free tools that could change your perception on the value the Internet holds to your business. From playing around with FaceBook demographics to finding out just how many people are searching for your keywords on Google... If

1. Andy
Hadfield
www.andyhadfield.com
www.onebigwidget.com
www.twi9er.com/andyhadfield
Cool
Tools
for
the
Cloud
Genera1on
Your
“old”
company
and
the
“new”
web

3. …
mostly!

4. Let’s
see
what
we’re
playing
with.
State
of
the
Internet
Na1on
2010.

5. South
Africa
has
about
50
million
people.

6. Of
those,
only
5.3
million
have
access
to
the
“PC”
Internet.

7. There
are
around
+-­‐
2.8
million
FaceBook
users.

8. But
only
about
60,000
TwiHer
users.

9. Yet
we
have
about
49
million
ac9ve
SIM
Cards.

10. But
only
3.3
million
people
“Browsing
the
Web”
on
their
phones

11. About
9
million
people
access
the
Internet
using
a
mobile
applica9on.

12. But
the
market
is
so
fragmented
that
we
can’t
really
reach
them
effecKvely.

14. Cool
Tools
for
the
Cloud
Genera1on
• LISTENING
TO
CUSTOMERS
FOR
CLUES!
– Online
ReputaKon
Management
Quick
Intro
– Your
Google
CV.
How
good
is
it?
– Using
Google
Alerts
– Searching
Twi9er
• FINDING
CUSTOMERS
– Privacy
is
changing
– FaceBook
AdverKsing
Quick
Intro
– FaceBook
Demographics
and
AdverKsing
– FaceBook
Fan
Pages
– Google
Adwords
Quick
Intro
– Google
Adwords
Keyword
Tool
• PRODUCTIVITY
(AND
ACTUAL
WORK)
– Google
Docs
– Google
Spreadsheet
forms
– Google
Wave
– Google
Apps
for
your
Domain
• And
something
fun
to
end
off
with…
Foursquare
Specials

17. h9p://www.google.com/search?hl=en&q=vodacom+recepKon&aq=f&aqi=g-­‐s8&aql=&oq=&gs_rfai=
Your
Google
CV
/
Health
Check

18. h9p://www.google.com/search?hl=en&q=vodacom+recepKon&aq=f&aqi=g-­‐s8&aql=&oq=&gs_rfai=
Using
Google
Alerts…

19. h9p://search.twi9er.com/advanced
Searching
TwiHer…

20. •
Listening
is
good
–
it
tells
you
what
people
want
•
Listen
for
long
enough
and
you’ll
get
an
idea
of
what’s
required
(or
whether)
you
want
to
respond…
•
Listening
tools
are
free
&
can
help
you
understand
a
customer’s
reacKon
to
your
iniKaKves
/
external
factors
•
Remember
your
audience
is
skewed
unless
your
product
is
exclusive
to
digital
channels
•
Simple
listening
tools
can’t
help
you
process
large
volumes

ORM

23. h9p://youropenbook.org
Privacy
is
changing…

24. FaceBook
Adver1sing

25. FaceBook
Adver1sing

26. h9p://www.facebook.com/barackobama

27. Google
Adver1sing

28. Google
Adver1sing

29. h9ps://adwords.google.com/o/TargeKng/Explorer?__u=1000000000&__c=1000000000&ideaRequestType=KEYWORD_IDEAS#search.none
Google
Adver1sing

30. •
Control
your
budget
•
Find
and
target
customers
very
specifically
•
Easy
to
setup
and
manage
ad
campaigns
•
Fan
Pages
let
you
create
a
free
space
on
the
web
•
Playing
in
a
social
space,
don’t
be
too
intrusive.
•
Click
through
rates
aren’t
high,
but
if
they
don’t
click,
you
don’t
pay!
•
Having
a
presence
is
good,
but
have
the
fulfillment
to
back
it
up

32. h9p://docs.google.com
Google
Docs

34. h9p://wave.google.com
Google
Wave

35. h9p://www.google.com/apps/intl/en/business/index.html
Google
Apps
for
your
Domain

36. •
Cloud
tools
are
usually
free.
Microsoj
Office
costs
a
lot.
•
They
allow
you
to
collaborate
on
objects
and
gather
data
very
easily
•
Using
these
apps
under
your
domain
adds
layer
of
professionalism
•
It’s
not
as
good.
But
do
you
need
“as
good”?
•
Security
is
always
a
risk.
Ask
Twi9er
about
their
confidenKal
docs!

38. h9p://www.thegrid.co.za/

44. h9p://www.foursquare.com
FourSquare
Loca1on
Based
Services

46. Andy
Hadfield
www.andyhadfield.com
www.onebigwidget.com
www.twi9er.com/andyhadfield
Thank
you
for
your
1me…