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“For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.” - Stuart H. Britt, US advertising consultant
“To sound like an expert, hire one.” - Harry Beckwith, Sales & Marketing Best Selling Author “Business has only two functions – marketing and innovation.”- Milan Kundera,Czech Novelist and Playwright
About Mouse & Man Providing SEO services since 2003 Industry Leader / Speaker Conferences: SMX, SES, TEDx BIG Council accelerator Google me!  (We rank high) Member of Charlotte Chamber Founding Partner SEM Charlotte 2009 Charlotte Business Mover & Shaker Top 25 Web Design & Development Firms © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 3
How We Can Help Customized Internet Marketing Plan Increase the Profitability of Your Site Goals – Select which plan best suits your website goals Measuring Progress – We analyze everything to track success Guarantees – 100% Satisfaction Policy, or we work for free Upgrades / Downgrades – Change your plan at any time. Priceless Results SEO is perhaps one of the most rewarding yet misunderstood online marketing challenges.  Yet, the road to achieving these rankings is different for every site and for every keyword. The process is slow and the results are impossible to predict.  Trust the ExpertsDue to the sheer volume of factors and the continuous tinkering the search engines do to their ranking algorithms to improve the relevance of the results, SEO requires a diverse set of skills and a deep under-standing of the main factors that come into play in the ranking process. The team at Mouse and Man possess this hard-sought expertise necessary for such a complex undertaking. © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 4
Testimonials I am like you in that I needed help with my website. However most unlike you, I own an IT company. What that basically means is that I work with computers and networks all day (and night) long. We were worried that by not marketing on Google we were really missing the boat. We decided to give Mouse and Man a try. Now we know what a great job they do! They delivered a kickin' new website and most of all we are ranked #1 in Google! We highly recommend that you use Mouse & Man if you want these same benefits. If you have any questions about what Mouse & Man did for us, call me at 704-246-1717 x100.  -- Dan Wilson, Owner, Waypoint Solutions Group I am not an SEO expert - Mouse and Man is. I know some good tricks, but Mouse and Man showed me some things I didn't know existed and had never seen before. They stay on the leading edge of technology. If you use their services, they will be able to make use of technology in ways the competition may not even know of yet. Fred is also an avid cyclist and makes time to exercise on a regular basis. In my opinion, scheduling your workout into your busy work life takes an incredible amount of focus and discipline. That same discipline and focus can also be applied to his business and customer projects. I've noticed that Fred is an intent listener and captures your ideas well. Why not put their discipline, focus, leading-edge SEO skills, and dedication to work for your next project?!!! -- Will Leger, Digital Sabre Solutions Mouse and Man blend their artistic talents with their intuitive knowledge of computers to meet the needs of clients online. Their creativity and flexibility in building our online presence to communicate our company's message made working with them a delight. We have gotten overwhelmingly positive response to the new site thanks to Mouse and Man's marketing expertise.  -- Yvonne McCracken, Owner, Carolinas Research It would be hard to deny the vital importance of dynamic web presence for any small business that wants to create a professional reputation, remain competitive in the marketplace, and grow as a company. The website that Mouse and Man created for our company achieved all of these goals, and as a result, we’ve risen to a level of visibility in our area that we never dreamed possible. We wholeheartedly recommend Mouse ad Man to any company that wants a website they can be proud of and a web presence that dominates the search engines over your competitors. Mouse and Man has become one of our company’s fundamental marketing partners – they’re trustworthy, reasonably priced, and best of all, fun to work with!  -- Don Olin, President, Partners In Care More testimonials found at http://www.mouseandman.com/testimonials/ © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 5
Keyword Analysis Discovery – Analyze you and your competition Keyword Research – Popular industry terms and phrases Traffic & Data Analysis – Which phrases will generate most traffic? Keyword Recommendations – Suited best for you! A detailed examination of a list of your industry related terms and synonyms, commonly referred to as keyword research, is the first step in building a successful website strategy.  We have perfected our keyword research and selection process to help businesses select keywords that are most closely related with their target audience and search marketing objectives. © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 6
On-Site SEO Title Tags – The page title for each page of your site Meta Descriptions – The description of each page Meta Keywords – Keywords relevant to each page H1 Tags – Highlighting significant content areas H2 Tags – Subcategories of your content Keyword Density – Ensure your keywords are included in content Keyword Rich Descriptions – Proper placement of desired terms Site Maps – Establishing a clear path for visitors & search engines © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 7
Off-Site SEO Partnerships – Local or national referral partners Inbound Links – Number of people who link to your site Automated Link Building (Low Level) – To increase inbound links Directory Listings – Helps with links, and local citations Link Bait / Viral Linking – Very successful way to generate links Article Submissions – Original content demonstrating your authority PR Releases – Press releases with keyword rich content M&M Infrastructure – Leverage our 75+ sites to build links © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 8
Maximize Conversions Heatmaps – Mouse tracking to determine how people use your site User Testing – Real, objective, analytical user feedback Phone Tracking – Which keywords drive your phone calls Google Website Optimizer – A/B testing to optimize site performance © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 9
In Summary Highly Targeted Customers High Volume Traffic from Proper Search Terms Properly Structured and Optimized Website Maximizing Conversions = More Sales, More Revenue © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 10

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Mouse and Man Sales Presentation

  • 1. “For a business not to advertise is like winking at a girl in the dark. You know what you are doing but no one else does.” - Stuart H. Britt, US advertising consultant
  • 2. “To sound like an expert, hire one.” - Harry Beckwith, Sales & Marketing Best Selling Author “Business has only two functions – marketing and innovation.”- Milan Kundera,Czech Novelist and Playwright
  • 3. About Mouse & Man Providing SEO services since 2003 Industry Leader / Speaker Conferences: SMX, SES, TEDx BIG Council accelerator Google me! (We rank high) Member of Charlotte Chamber Founding Partner SEM Charlotte 2009 Charlotte Business Mover & Shaker Top 25 Web Design & Development Firms © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 3
  • 4. How We Can Help Customized Internet Marketing Plan Increase the Profitability of Your Site Goals – Select which plan best suits your website goals Measuring Progress – We analyze everything to track success Guarantees – 100% Satisfaction Policy, or we work for free Upgrades / Downgrades – Change your plan at any time. Priceless Results SEO is perhaps one of the most rewarding yet misunderstood online marketing challenges. Yet, the road to achieving these rankings is different for every site and for every keyword. The process is slow and the results are impossible to predict. Trust the ExpertsDue to the sheer volume of factors and the continuous tinkering the search engines do to their ranking algorithms to improve the relevance of the results, SEO requires a diverse set of skills and a deep under-standing of the main factors that come into play in the ranking process. The team at Mouse and Man possess this hard-sought expertise necessary for such a complex undertaking. © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 4
  • 5. Testimonials I am like you in that I needed help with my website. However most unlike you, I own an IT company. What that basically means is that I work with computers and networks all day (and night) long. We were worried that by not marketing on Google we were really missing the boat. We decided to give Mouse and Man a try. Now we know what a great job they do! They delivered a kickin' new website and most of all we are ranked #1 in Google! We highly recommend that you use Mouse & Man if you want these same benefits. If you have any questions about what Mouse & Man did for us, call me at 704-246-1717 x100. -- Dan Wilson, Owner, Waypoint Solutions Group I am not an SEO expert - Mouse and Man is. I know some good tricks, but Mouse and Man showed me some things I didn't know existed and had never seen before. They stay on the leading edge of technology. If you use their services, they will be able to make use of technology in ways the competition may not even know of yet. Fred is also an avid cyclist and makes time to exercise on a regular basis. In my opinion, scheduling your workout into your busy work life takes an incredible amount of focus and discipline. That same discipline and focus can also be applied to his business and customer projects. I've noticed that Fred is an intent listener and captures your ideas well. Why not put their discipline, focus, leading-edge SEO skills, and dedication to work for your next project?!!! -- Will Leger, Digital Sabre Solutions Mouse and Man blend their artistic talents with their intuitive knowledge of computers to meet the needs of clients online. Their creativity and flexibility in building our online presence to communicate our company's message made working with them a delight. We have gotten overwhelmingly positive response to the new site thanks to Mouse and Man's marketing expertise. -- Yvonne McCracken, Owner, Carolinas Research It would be hard to deny the vital importance of dynamic web presence for any small business that wants to create a professional reputation, remain competitive in the marketplace, and grow as a company. The website that Mouse and Man created for our company achieved all of these goals, and as a result, we’ve risen to a level of visibility in our area that we never dreamed possible. We wholeheartedly recommend Mouse ad Man to any company that wants a website they can be proud of and a web presence that dominates the search engines over your competitors. Mouse and Man has become one of our company’s fundamental marketing partners – they’re trustworthy, reasonably priced, and best of all, fun to work with! -- Don Olin, President, Partners In Care More testimonials found at http://www.mouseandman.com/testimonials/ © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 5
  • 6. Keyword Analysis Discovery – Analyze you and your competition Keyword Research – Popular industry terms and phrases Traffic & Data Analysis – Which phrases will generate most traffic? Keyword Recommendations – Suited best for you! A detailed examination of a list of your industry related terms and synonyms, commonly referred to as keyword research, is the first step in building a successful website strategy. We have perfected our keyword research and selection process to help businesses select keywords that are most closely related with their target audience and search marketing objectives. © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 6
  • 7. On-Site SEO Title Tags – The page title for each page of your site Meta Descriptions – The description of each page Meta Keywords – Keywords relevant to each page H1 Tags – Highlighting significant content areas H2 Tags – Subcategories of your content Keyword Density – Ensure your keywords are included in content Keyword Rich Descriptions – Proper placement of desired terms Site Maps – Establishing a clear path for visitors & search engines © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 7
  • 8. Off-Site SEO Partnerships – Local or national referral partners Inbound Links – Number of people who link to your site Automated Link Building (Low Level) – To increase inbound links Directory Listings – Helps with links, and local citations Link Bait / Viral Linking – Very successful way to generate links Article Submissions – Original content demonstrating your authority PR Releases – Press releases with keyword rich content M&M Infrastructure – Leverage our 75+ sites to build links © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 8
  • 9. Maximize Conversions Heatmaps – Mouse tracking to determine how people use your site User Testing – Real, objective, analytical user feedback Phone Tracking – Which keywords drive your phone calls Google Website Optimizer – A/B testing to optimize site performance © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 9
  • 10. In Summary Highly Targeted Customers High Volume Traffic from Proper Search Terms Properly Structured and Optimized Website Maximizing Conversions = More Sales, More Revenue © 2010Mouse and Man, Inc. http://mouseandman.com Tel: 704.968.1775 • Fax: 704.365.3704 Confidential 10