Presentation slides from Andy Duran's Keynote on Effective Use of Social Media for Substance Use Prevention for the 2016 Drug Free America Foundation Summit. www.leadingefforts.org.
13. SOCIAL MEDIA LOGIC MODEL
Mission
Why are
we doing this?
Goal
Goal
Goal
What do we want
to accomplish? Tactic
Tactic
Tactic
Tactic
Tactic
Tactic
How will we achieve our goals?
lead
copyright, 2015
21. 4 BILLION.
The number of images hosted on Flickr.
That’s 13x more than the
Library of Congress.
22. z
That’s 13x more than the Library of Congress.
NINETY
FIVE.
The
percentage of
companies
using
LinkedIn to
find and
attract
employees
59% Use Facebook
42% Use Twitter
23. 1 in 5.
The number of marriages last year between
people who met through social media
THAT’S MORE THAN TWICE THE
NUMBER OF PEOPLE WHO MET
AT BARS, CLUBS, AND OTHER
SOCIAL EVENTS COMBINED.
24. 7 HOURS.
The time it took for LeBron
James to amass
his first 150,000 Twitter
followers.
It took Bill Gates 8 hours to
reach 100,000.
26. At the President's urging and by his example, the entire Federal
Government has bounded into the world of social-networking.
Twenty-five agencies now have YouTube channels. The Library of
Congress has begun posting thousands of historical photos on
Flickr. In one week alone back in 2009, about thirty agencies,
including the White House, have joined Facebook.
- Time, May 2009
““
If you want a sense of where the world's media habits are
headed, it makes sense to watch what kids are doing."
Media in the Lives of 8-18 Year-Olds
Kaiser Family Foundation
January 2010
P.S.
MORE THAN HALF OF THE HUMAN RACE
IS UNDER THE AGE OF 30.
THEY’VE NEVER KNOWN LIFE WITHOUT
THE INTERNET.
33. “
“Social media is the vehicle by which men have finally
decided it's cool - and valuable - to open up, share,
make friends, share faith and have conversations.”
Diane Hessan, CEO, Communispace
http://communispace.com
WOMEN HAVE KNOWN THIS FOR EONS
76. 20%
80%
The 80 / 20 Rule
Interesting Content
Related to Mission
Promotional
Content about
Your Brand
77. THAT’S WHY, IN GENERAL,WE WANT OUR
POST FORMULA TO CONSIST OF:
1. A custom-designed image
2. A brief text caption
3. A short URL to a landing page
88%
Photo
12%
No
Photo
Rarely do we ever publish a post without an image.
In the past 90 days, 88% of all posts we published
contained a photo. On average, these posts received
53% higher engagement.
79. Know the Difference — Personal vs. Business
Business Page Benefits
Pages are Public
Install Apps and Tabs
Run Ads, Contests, Promotions
Insights and Analytics
Multiple Admins and Roles
PLUS - Facebook Says “No!”
85. 80
Posts with 80 characters
or less receive 23% higher
engagement. Problem is
75% of all social media
posts have more than 80
characters
48%
The most effective calls to
action include like, caption
this, share, RT, yes/no, etc.
These receive 48% more
engagement.
7x
Posts that ask for shares
or RT’s have a share rate
of 7x higher than those
that don’t.
WIN
Posts that use the words
“winner” and “win” get a
68% higher engagement
rate.
+100%
Posts that have a question
at the end have a 2x
higher comment rate.
89. WHERE TO FIND OR CREATE
GREATVISUAL CONTENT
Compfight
Unsplash
New Old Stock
Royalty and Copyright Free Images
Piktochart Infographic Creation
Canva Create Graphics/Buttons Etc.
113. Image should have
a 1.91:1 ratio
(ideally 1200x627
px)
Link title is no
longer than 25
characters and
description is no
longer than 3
lines.
URL and “Sign Up”
button link to
landing page to
capture
registration
Copy is fewer than
90 characters so
that it will not
truncate anywhere
the ad is placed.
Let’s Take a Look!
122. EFFECTIVE USE OF
SOCIAL MEDIA IN
SUBSTANCE PREVENTION
ANDY DURAN
aduran@leadingefforts.org
LEAD & SPEAKUP!
http://www.leadingefforts.org
http://www.speakupcoalition.org
f: fb.me/leadingefforts
t: @LEADLFLB
www.leadingefforts.org/FLSummit
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