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Trends in branding
- 7. POSITIVEPSYCHOLOGY.
FROMASPIRATIONTOINSPIRATION
GREATBRANDS,THOSEMOSTINTOUCHINWITHCONSUMERSENTIMENT,HAVEEVOLVEDTHEIRMESSAGEFROMONE
OFASPIRATIONTOONEOFINSPIRATION.THEYAREFOCUSEDLESSONWHATTHEYCANGIVE,ANDMOREONWHAT
CONSUMERSTHEMSELVESCANACHIEVE.
THESEBRANDSHAVEREALIZEDTHEIRROLEISNOTTOBETHESOLUTION,BUTTOBETHEMOTIVATIONFORONE.
THECALLTOACTIONISN’TMERELYTOBUYSOMETHING,BUTTOBUILDSOMETHING.
OFCOURSE,SOMEBRANDSHAVEALWAYSACTEDTHISWAY,PARTICULARLYINCATEGORIESPREDICATEDON
PERSONALACHIEVEMENT,LIKESPORTINGGOODS.WHAT’SINTERESTINGISHOWOTHERBRANDS,WHETHEROF
STYLE,WEALTH,WISDOM,ORPOPULARITY,HAVETAKENTHESAMETACK.