Andy's Digital Marketing Journey & Multidisciplinary Expertise
•
6 gostaram•1,402 visualizações
Below is a presentation i made during Mashable Social Media day at Crowne Plaza. Please bear in mind i do not intend to offend or disrespect any organisation or personnel and is meant to be taken as a positive critic.
Recomendados
Recomendados
Mais conteúdo relacionado
Mais procurados
Mais procurados (20)
Destaque
Destaque (20)
Semelhante a Andy's Digital Marketing Journey & Multidisciplinary Expertise
Semelhante a Andy's Digital Marketing Journey & Multidisciplinary Expertise (20)
Mais de Andrine Mendez
Mais de Andrine Mendez (20)
Último
Último (20)
Andy's Digital Marketing Journey & Multidisciplinary Expertise
- 1. The SweetTHE CONNECTION STRATEGY BETWEEN BRAND SpotDIGITAL MARKETING ADVERTISING AGENCY &
- 3. BIO '3 STARTUPS & COUNTING' • Founder at TBS group,launched reward cards programme • Created 200+ B2B partnerships/sign ups for the programme across Kerala • Hosted training sessions for sales team 2009- FIRST COMPANY 2010- SECOND COMPANY 2011-THIRD COMPANY 2014-ACQUIRED BY THE LINKS GROUPE • Launched India's first Web TV • Headed the content planning & production • Invited to Digital Matters, Singapore • Launched one of the leading digital creative company from Kochi & expanded to Delhi • Acquired more than 50 clients in 3 years with revenues at tine of ₹40million • Lead the client acquisition & account strategy/planning • Created inbound leads • Led the acquisition talks with the French group • Helped the group set up base in India • Led the account planning & Strategy Andy has been a serial entrepreneur with a deep understand on user acquisition & business strategies
- 4. WORK PROFILE 'MULTIDISCIPLINARY EXPERTISE'Having worked with global brands as a think tank from vivid categories, Andy comes with a vast experience from different industries
- 5. MARKETING IS ABOUT Social Media SIMPLY BEING SOCIAL AND TALKING TO PEOPLE
- 6. MARKETING OF PRODUCTS OR SERVICES USING DIGITAL CHANNELS TO REACH CONSUMERSDigital Media
- 7. MarketingTHE REALITY IS THAT PEOPLE MISS THE WORD FROM DIGITAL MARKETING
- 10. IS NOT THE NAME OF THE GAME Change YOUR STRATEGY DOES NOT CHANGE ONLY TOOLS CHANGE
- 11. SEORULES HAVE CHANGED OR IS NOT RELEVANT ANY MORE AN EXAMPLE, PEOPLE SAY
- 12. YOU NEED TO WEAR THE HAT OF A MARKETER THAN JUST SELLING BRINGING WEBSITES TO FIRST SEARCH PAGES HERE IS ANOTHER BRILLIANT EXAMPLE.
- 13. HashtagIS A MUST IN YOUR AD COPY EVEN IF IT ISNT MEANT FOR A PURPOSE
- 14. BECAUSE THE DIGITAL CONSULTANT SAID TO USE A HASHTAG BUT ITS NOT MEANT TO CREATE CONVERSATION
- 15. IS NOT ORM DELETINGPAGES FROM SEARCH
- 16. The SweetTHE CONNECTION STRATEGY BETWEEN BRAND SpotDIGITAL MARKETING ADVERTISING AGENCY &
- 17. IS GOING TO BE PlanningEXTINCT DURING MY SALTMANGOTREE DAYS , WE TRIED SELLING TREND BASED CAMPAIGNS TO CLIENTS BUT ENDED UP DOING IT OURSELVES ANYWAY
- 19. IS EVERYTHING Timing AN INSTANCE WHERE A GOOD CAMPAIGN COULDNT BE LEVERAGED TO FULL POTENTIAL BECUASE WE COULDN'T WORK ON IT FROM EAELY STAGE. THE USER GENERATED CONTENT CREATED WAS NEARLY NILL.
- 21. IN TONE AND EXPERIENCE CAN MAKE THE CUT OR NOTConsistency
- 22. TWO DEPARTMENTS NOT TALKING TO EACH OTHER ?
- 25. POWERFUL YET UNDER UTILISED, BRILLIANT CAMPAIGNS CREATE CONVERSATIONS BUT NEED TO BE OPTIMISED FOR THE SAME.
- 26. Be RELEVANT THOUGHT + CALL TO ACTION + CONVERSATIONS Social
- 30. IS THE NEW Offline ONLINE A CSR + PRODUCT ACTIVITY SUGGESTED TO A BRAND AND AGAIN ENDED BEING NEUTRAL GROUND AS AN EXAMPLE AHEAD.
- 34. DataMEETS TO CREATE RELEVANT AND EFFICIENT MARKETING Creativity AND ADVERTISING AND FINAL AND THE MOST IMPORTANT PART