Maximizing Indonesian Internet User Potential (For Marketing)

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Andrias Ekoyuono

There are a huge numbers of Indonesian Internet Users. So marketer have to consider internet as their tool of marketing

Negócios Notícias e política

Maximizing Indonesian Internet User Potential Presentation by Detikcom

What’s on this presentation Presentation by Detikcom ,[object Object],[object Object],[object Object],[object Object]

Internet Evolution Presentation by Detikcom

Worldwide Internet Users Presentation by Detikcom http://www.internetworldstats.com/stats.htm 360,985,492 2000 2008 305 % in 8 years 1,463,632,361

Various Access Tools Presentation by Detikcom

Various Infrastructure Presentation by Detikcom

Indonesian Internet Users Presentation by Detikcom

Users Growth Source: APJII and Synovate analysis *) Estimation 1450 % in 8 years

Internet Penetration for SEC AB ,[object Object],[object Object],[object Object],[object Object],Source: Synovate Research June 2008

For Internet Users, Roles of Each Media in … Source: Synovate survey in 4 main cities Presentation by Detikcom

How to start Online Campaign Presentation by Detikcom

1. Set Your Campaign Goals Presentation by Detikcom

2. Create Your Campaign Presentation by Detikcom

2.1. Specific Site (not corporate site ) Presentation by Detikcom Top 1 game site, to gather database HP Indonesia, HP OfficeJet, Sales Activity

2.2. Online Advertising Presentation by Detikcom Display Ads – Text Ads - Email – Newsletter - etc Invite People to Your Site

Presentation by Detikcom Creative makes The Difference

3. Choose The Right Media Presentation by Detikcom

Please never use the word “Hits” Greg Stuart, former President of IAB, writer of “What Sticks”

Benefit of Online Campaign Presentation by Detikcom

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[object Object],Mass Target : Educated people, SES AB Segmented : segmented sites

3. Transparent Report Reliable & Measurement Reporting System

4. Interaction ,[object Object],[object Object],[object Object]

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Maximizing Indonesian Internet User Potential (For Marketing)

1. Maximizing Indonesian Internet User Potential Presentation by Detikcom

3. Internet Evolution Presentation by Detikcom

4. Worldwide Internet Users Presentation by Detikcom http://www.internetworldstats.com/stats.htm 360,985,492 2000 2008 305 % in 8 years 1,463,632,361

5. Various Access Tools Presentation by Detikcom

6. Various Infrastructure Presentation by Detikcom

7. Indonesian Internet Users Presentation by Detikcom

8. Users Growth Source: APJII and Synovate analysis *) Estimation 1450 % in 8 years

10. For Internet Users, Roles of Each Media in … Source: Synovate survey in 4 main cities Presentation by Detikcom

11. How to start Online Campaign Presentation by Detikcom

12. 1. Set Your Campaign Goals Presentation by Detikcom

13. 1.1. Brand Awareness & Credibility

14. 1.2.Communities

15. 1.3. Customer FeedBack

16. 1.4. Creating Sales

17. 2. Create Your Campaign Presentation by Detikcom

18. 2.1. Specific Site (not corporate site ) Presentation by Detikcom Top 1 game site, to gather database HP Indonesia, HP OfficeJet, Sales Activity

19. 2.2. Online Advertising Presentation by Detikcom Display Ads – Text Ads - Email – Newsletter - etc Invite People to Your Site

20. Presentation by Detikcom Creative makes The Difference

21. 3. Choose The Right Media Presentation by Detikcom

22. 3.1. Media Segmentation

23. 3.2. Unique Visitors

24. 3.3. Pages Viewed

25. 3.4.User Behavior

26. Please never use the word “Hits” Greg Stuart, former President of IAB, writer of “What Sticks”

27. Statistic Tools to Measure Websites

28. Benefit of Online Campaign Presentation by Detikcom

29.

30.

31. 3. Transparent Report Reliable & Measurement Reporting System

32.

33.

34. THANK YOU Presentation by Detikcom

Maximizing Indonesian Internet User Potential (For Marketing)

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