1) The document discusses how small and medium-sized enterprises (SMEs) can start using the internet for local market business development. 2) It recommends creating a free website using blogdetik which provides 100MB of storage and image galleries, and promotes the website on detik.com which receives millions of daily users. 3) It also describes AdPoint for promoting websites through pay-per-view advertising starting at 250,000 IDR, that can be controlled by the business owner and targets multiple locations.